Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another no longer have to physically Read More
Content is and will remain king of the publishing industry! Furthermore, there are types of content that always manage to bring the big bucks, and there are also types of content that will bring nothing more than a view, a glimpse, a regular stat in your Google Analytics report. However, it’s still surprising to see Read More
Content marketing is among the best digital marketing techniques with some of the highest ROIs in the industry. We live in a really fast-paced digital world and every business online is a Google search away. Word of mouth and local reputation are a great start, but they are not a reliable way for clients to Read More
It’s a hard job to find relevant images for your article, right? Add to that all the screenshots you have to make, keeping the images all relevant… Ugh… But don’t fret! This guide is made especially for you. Good formatting of your content will help greatly to keep your readers for longer. Even if folks Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads that those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
It’s no secret that many people discover new software through blog posts, videos, social media and other forms of digital content. Unfortunately, only 11% of SaaS companies invest in content marketing and only 32% of B2B marketers say they have a documented content marketing strategy. This gives your company lots of opportunities to get discovered, Read More
Some bloggers are already utilizing categories and tags on their site, but not all of them know how they can use it to connect, classify, and organize their content effectively. According to Yoast, here are the reasons why you should use tags and categories on your blog: Category archives are landing pages. Categories prevent individual Read More
People prefer companies that stand up for something. As a matter of fact, more than 90 percent of millennials would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if Read More
Creating a great website became much more than perfectly-designed looks. Other elements such as text, videos, and images became the principal factor that influences the entire feel that users have when they visit your site. Content became UX, and it’s what unites and holds your design together. Having low-quality content and terrible design will not Read More
Content marketing and social media marketing are two different genres that include different tactics for success. However, the two can be a perfect match, especially when it comes to audience engagement. Social media became one of the most useful ways to promote your web content. But sharing your links alone on Twitter, LinkedIn or Facebook Read More
Google and other search engines are now using technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms are focusing their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
If your business is going through a ‘dry spell’ when it comes to generating traffic or sales through content marketing, you might want to consider changing up your strategy a bit. Most marketers and bloggers have little or no clue about increasing leads or traffic through content. In most cases, they use it as a Read More
