Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
Surefire Ways That Work in Improving Your Onsite Conversion: Content Testing, Providing Proof, Internal Search Optimization.
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content is engaging content. Such that helps build the image of your brand, and help you gain trust and consumer loyalty. Achieving all of that through your content is far more Read More
Online content writers and editors sometimes find it difficult to determine the ideal content length for their articles. Especially for upcoming writers and bloggers, it is quite puzzling as to how much they should actually write. How much a reader will actually read and what is the ideal length that will keep them interested in Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicator for the context of your content, headlines have the power to Read More
In most modern marketing campaigns, successfully nurturing leads is not just a strategy, it is a necessity. In fact, it’s well known that 96% of website visitors are not yet ready to buy. As it turns out, lead generation, on its own, is not enough. If you ask Forrester Research, companies that invest in lead Read More
In digital marketing, pictures and charts quickly catch people’s eyes. So it’s no wonder that infographics on LinkedIn do just that as well. They make complex information easy to digest. They also boost interaction, and help messages better stick with the audience. Plus, gone are the days when “professional” meant “boring” – well-produced infographics are Read More
It’s no secret that the Internet has been flooded with mediocre content, especially recently, with much of it created entirely by artificial intelligence. This is annoying, but it also offers good chances for those who focus their marketing plan on content that is genuinely helpful for users. Google backs this up by emphasizing that search Read More
As you might know, the B2B (business-to-business) model focuses on selling products or services to other businesses, rather than the traditional B2C (business-to-customer) approach, where the products or services are sold to customers. Naturally, this difference results in some distinct differences business-wise. One such is digital marketing, and particularly, search engine optimization. In today’s article, Read More
When it comes to B2B social media strategies, one size doesn’t fit all. To create content that genuinely clicks with your professional audience, you first need to understand the difference between B2B and B2C marketing efforts on social media. Then, you need to know how content testing can help you consistently refine your messaging across Read More
Blogging is a great way to position yourself and your brand as a thought-leader in your industry. You can show your expertise, build authority, attract traffic, generate new leads, and, eventually, convert them into clients, if you manage to nail your blog promotion strategy. However, to that end, your posts have to reach an audience Read More
In SEO, a lot of times we talk about experience, expertise, authority, and trustworthiness. But how does one establish credibility and legitimacy? How do you send signals to Google that you are a master in your field, and your content is high-quality and professional? Semantic SEO enhances search rankings by focusing on user intent and Read More
