Videos are very popular content. Did you know that YouTube is the second most-visited website next to Google? And what does YouTube offer? That’s right – videos. Millions and millions of people visit the platform to spend hours watching all types of videos. eCommerce is also on the rise. This study predicts global eCommerce sales Read More
Part One: Blogs, Small and Niche Media We’re in the middle of 2020 and the digital publishing industry is facing some of its biggest challenges. In recent years, the emergence of fake news has deeply disturbed publishing, and now with the ongoing COVID-19 pandemic affecting people’s lives and state economies, everything is even more d Read More
User engagement is an important aspect of web design and online marketing, defining the performance and ROI of every website. Engagement means not only attracting users but making them stay on your site, for their own benefit and to accomplish your own company goals. Driving user engagement can directly influence your whole business and when Read More
Writing content optimized for SEO is all about adding value to your target audience and providing useful information to resolve a particular problem your customers are facing. However, creating content that is optimized for SEO can be quite challenging. You need to understand user intent, know the keywords you want to rank for, and consider Read More
Content marketing has been around for a number of years, and as technology advances, so does the content that companies put out online. You might have read hundreds or even thousands of B2C articles in the past, but have you ever heard of B2B content and the benefits that it provides? Today, we will be Read More
Running a business can be a bit tedious and time-consuming. However, seeing the fruits of your labor is extremely satisfying, especially when you see your return on investment grow exponentially. It is important to measure your ROI every once in a while so you’d know where your business stands. This will give you an idea Read More
Every industry has been impacted in some way by the outbreak of the coronavirus COVID-19, and this has thrown many marketers for a loop when it comes to publishing their upcoming content. Furthermore, with economies around the world in a substantial downturn and uncertainty being the name of the game, 2020 is going to be Read More
As we all know content is one of the best ways to attract your customers. No matter if we are speaking about B2B or B2C. In the business-to-business (B2B) context, a content marketing strategy is important to build trust and a relationship with your B2B audience. According to research, 47% of B2B buyers consumed 3-5 Read More
Why is content marketing such a big deal nowadays? It’s because brands use content, which is not only engaging, but useful and educational for their customers. It’s also an excellent way to keep customers engaged on their journey. Content marketing is a strategy that relies on emotion and feelings which is why it’s important in Read More
It is a fact that video has taken over and become the king of content. The latest digital marketing trends confirm that in 2020 video will continue to be on the rise. The trend keeps growing and the predictions for 2021 are that on average a person will watch videos 100 minutes per day. Videos Read More
Video content is dominating the marketing world! Its power is unprecedented, with 85% of companies using it in their marketing strategies. Up to 87% of marketers use video regularly in their campaigns, which corresponds to the trend which indicates that consumers enjoy videos as their favorite type of content on social media. Moreover, users spend Read More
Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
![6 Ways to Strengthen Your B2B Content Marketing Strategy [Part 1]](https://devrix.com/wp-content/uploads/2019/12/6-Ways-to-Strengthen-Your-B2B-Content-Marketing-Strategy-Part-1@2x-380x160.png)
