Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. As Generative AI goes Read More
Seems like nowadays, around every corner, another thought-leadership marketing campaign wants to inspire us. And yet almost everything these campaigns talk about we have heard already. The reason is that, although insanely popular, thought leadership may be greatly misunderstood. What Is Thought Leadership? Thought leadership is the ability to see things from a different perspective Read More
As Bill Gates put it in his essay from 1996, “Content is King”. Fast-forward to almost three decades later, and wouldn’t you know it, content is still king. In order to enter the king’s courtroom, though, you need to have the keys. Follow us, as we commence the journey through the halls, and the corridors, Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
There are two main ways users search for news and information nowadays. The active one is by making queries in search engines on specific topics and/or trends of their interest. The passive one is by browsing news websites, digital publishers and social media feeds. And as Google has been trying to get involved in all Read More
Marketing is all about convincing consumers that what your company offers is exactly what they need. But the thing is, that people today are aware of this. They know that your goal as a marketer is to influence them with your message. That’s what makes them untrusty of ads and commercial campaigns. Whom they trust, Read More
Backlink auditing is the first step to evaluating your link-building strategy and an essential practice for any webmaster and SEO professional. Backlinks are one of the top three most important Google ranking factors, and with over 8.55 billion searches happening every day you need to be cautious about who links back to you. So, if Read More
When it comes to customer retention, you need to think about more than just having your existing clients stay longer on your website and continuously keeping them coming back. It’s the process of maintaining a good relationship with your customers and gaining their trust and loyalty, so they want to stay with you. Brands are Read More
SEO myths don’t just pop into existence out of nowhere – there are reasons behind them that make them seem authentic and trustworthy. Also, as with every myth and conspiracy theory, there are people who passionately believe in them, defend them, and bend the truth to make them seem realistic. However, more often than not, Read More
As the digital world evolves and competition continues to rise, you need to be on top of your game as a marketer or business owner. Think about the benefits of blogging and how it can help you strengthen your brand. Now, let us look at some blog writing tips that will surely help every blogger. Read More
Are you aware of which SEO methods you use? Do you know what works and what doesn’t when it comes to search engine optimization? And most importantly, do you understand the difference between black hat SEO and white hat SEO? When it comes to search engines, there are certain rules that you should follow. These Read More
The publishing sector is one of the fastest-growing industries, with revenue of over 18 billion dollars in the USA alone. Still, even with all that growth, some media publishers trail behind in the innovation game, and make digital publishing mistakes that could end up being quite costly. Therefore, these companies can’t often overcome the perpetual Read More
