In SEO, keyword density and LSI (Latent Semantic Indexing) play a big role in the way you develop your content to make it more visible in the SERPs. SEO is a complex and dynamic field, which makes it difficult to master, and even more challenging to retain the results. However, pushing on is worth your Read More
Are you struggling to understand the behavior of your visitors on your site? Are your marketing initiatives working properly? If not, then why? Before we get into the step-by-step process of leading a content audit, let’s discuss some basics. What is a Website Content Audit? A content audit involves reviewing and analyzing all the content Read More
Google SEO score diagnoses how well a website passes various tests that measure technical, content, and user experience optimization. The goal of monitoring these is to identify issues that may hold back the website’s performance in the SERPs, and fix them. There are various tools that enable you to check your Google SEO score and Read More
Surefire Ways That Work in Improving Your Onsite Conversion: Content Testing, Providing Proof, Internal Search Optimization.
Twitter is one of the most popular social networks nowadays. Building a presence there provides brands with daily opportunities to reach millions of people, increase brand awareness, and even go viral. However, to achieve any of these, you first need to increase Twitter engagement, and learn the secrets of writing engaging Twitter posts. The best Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
Google owns several internet-related services and products and is undoubtedly one of the most significant search engines nowadays. One of their products includes Google Trends, a free tool that allows marketers and entrepreneurs to reach new audiences and nurture current leads through Google Search’s trending topics. Utilizing Google Trends search allows business owners to analyze Read More
Businesses can utilize white hat SEO approaches to optimize their websites for search engines. Yet, even if you follow these to the letter and obtain great results, you may occasionally see drastic fluctuations in your organic traffic. More often than not, these are the result of an algorithm update, and they either fix themselves in Read More
Looking for a new effective way to improve your SEO strategy? Try interactive content. The SEO landscape is forever evolving, requiring webmasters to be more creative and authentic. Since user experience has become an important page ranking factor for Google, creating and sharing content without encouraging user reaction isn’t useful anymore. Interactivity is a powerful Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads than those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
Technology is one of the driving forces behind progress. Computers and digital tech make our personal and business lives easier, by enabling us to manage complicated tasks, communicate, discover the world around us, and push even further progress. However, we all know the frustration when a tool or program we are using doesn’t “understand” us. Read More
Case studies are an invaluable marketing tool for educating your audience and increasing conversions. When making a purchase decision about 78% of buyers turn to case studies, compared to other traditional sales materials. Why? Because marketing case studies provide credible customer success proof. A case study is essentially a detailed story about a problem that Read More
