Making your company visible online is essential in the modern market. Some businesses make the majority of their revenue from online sales, which means you need to be ahead of the competition when it comes to search engine results. What’s the best way to do this? Through creating engaging B2B posts and using keywords to Read More
Digital marketing efforts and having an online presence have never been more important than they were in 2020. If you haven’t paid any attention to this yet, then now is the time to amp up your marketing game. In this article, we will be reviewing 7 content marketing ideas that you can add to your Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
In the digital world, 2020 will be remembered as the year when big-scale changes happened. Businesses around the world went online, new formats and approaches took over, and suddenly, as if overnight, everything got digitized. This transition brought new cards into play, inspired new initiatives, and forever changed the way we use technology. There’s one Read More
What is one of the most common reasons startups fail? It’s because they undervalue the power of marketing. Young entrepreneurs and company founders easily get obsessed with business plans, seeking funding, product development and setting goals, so they often forget to ask one important question – How are we going to market our business? Some Read More
If you’re marketing your product or service to other businesses, you already know that B2B lead generation is not easy. When talking about selling to business-to-business customers, usually this means dealing with a whole company or a team. Furthermore, business purchasing decisions often go through several phases and need the approval of different decision-makers and Read More
If you’ve ever dealt with writing, or at least tried to find new ideas for your website, then you’d know how difficult it is to come up with fresh content ideas most of the time. Although, your writer and marketing team can help come up with new content, sometimes, even the most experienced people can Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business start creating online courses and also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another Read More
Videos are very popular content. Did you know that YouTube is the second most-visited website next to Google? And what does YouTube offer? That’s right – videos. Millions and millions of people visit the platform to spend hours watching all types of videos. eCommerce is also on the rise. This study predicts global eCommerce sales Read More
Part One: Blogs, Small and Niche Media We’re in the middle of 2020 and the digital publishing industry is facing some of its biggest challenges. In recent years, the emergence of fake news has deeply disturbed publishing, and now with the ongoing COVID-19 pandemic affecting people’s lives and state economies, everything is even more d Read More
User engagement is an important aspect of web design and online marketing, defining the performance and ROI of every website. Engagement means not only attracting users but making them stay on your site, for their own benefit and to accomplish your own company goals. Driving user engagement can directly influence your whole business and when Read More
Writing content optimized for SEO is all about adding value to your target audience and providing useful information to resolve a particular problem your customers are facing. However, creating content that is optimized for SEO can be quite challenging. You need to understand user intent, know the keywords you want to rank for, and consider Read More
