Every industry has been impacted in some way by the outbreak of the coronavirus COVID-19, and this has thrown many marketers for a loop when it comes to publishing their upcoming content. Furthermore, with economies around the world in a substantial downturn and uncertainty being the name of the game, 2020 is going to be Read More
As we all know content is one of the best ways to attract your customers. No matter if we are speaking about B2B or B2C. In the business-to-business (B2B) context, a content marketing strategy is important to build trust and a relationship with your B2B audience. According to research, 47% of B2B buyers consumed 3-5 Read More
Why is content marketing such a big deal nowadays? It’s because brands use content, which is not only engaging, but useful and educational for their customers. It’s also an excellent way to keep customers engaged on their journey. Content marketing is a strategy that relies on emotion and feelings which is why it’s important in Read More
It is a fact that video has taken over and become the king of content. The latest digital marketing trends confirm that in 2020 video will continue to be on the rise. The trend keeps growing and the predictions for 2021 are that on average a person will watch videos 100 minutes per day. Videos Read More
Video content is dominating the marketing world! Its power is unprecedented, with 85% of companies using it in their marketing strategies. Up to 87% of marketers use video regularly in their campaigns, which corresponds to the trend which indicates that consumers enjoy videos as their favorite type of content on social media. Moreover, users spend Read More
Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads that those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
What worked last year might not work now. You need to keep up with the pace to stand out and get better results. 2020 is set to be a big year for consumer trends and content marketing strategies to answer them. It will be a year of adaptation and agility for your own marketing team. Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
So, you’re considering entering the digital publishing business. Presumably, you are wondering how to begin, what CMS should you use, how will you distribute your content, and whatnot. This article will hopefully address those questions and help you understand what you need to become a successful digital publishing brand. Digital Media and Publishing When it Read More
Content is an essential part of a business’ marketing strategy. It does not only help a brand build its authority but it also helps to attract and convert prospects. As a content marketer, it is important to know how to plan, create and promote content that contributes to the success of a business. Here are Read More
The publishing sector is one of the fastest-growing industries, with revenue that has increased to 18 billion dollars in the USA alone. The average revenue per user for digital publishing in the United States is close to 79 U.S. dollars per capita, and it is growing steadily. Still, even with all that growth, some media Read More
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