In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood. There’s one question, in particular, that is always open for debate between writers and marketers, in general. Can AI write better than humans? The Read More
Guest blogging, when done right, can be a powerful marketing tool. It can increase your website’s organic traffic and improve your business’s credibility. However, with millions of articles flooding every niche on the internet daily, it’s not easy to stand out. Creating unique blog posts that your audience will click on can be tricky, thus Read More
Off-page SEO is one of the 4 pillars of SEO and a top priority in search engine optimization. That’s because regardless of what great content, quality, and value you provide, if there’s no one there to vouch for you and confirm your expertise, to Google, you are as good as a ghost. When it comes Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with potential customers across different online channels, direct them to your website, and grow your audience. In fact, when Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
As humans, we’re all naturally born storytellers. We connect better with our friends and customers and share ideas with the power of storytelling. But, finding the value in data and bringing that data to life for the target audience requires serious effort. As technology provides us with more information than ever before, it’s easy to Read More
Sponsored content has been an integral part of traditional marketing for quite a while and it’s not a surprise that digital marketing embraces it as well. Today’s brands are starting to understand that the best way to expose the audience to their products and services is to build awareness in a natural way, without intruding Read More
A lot has happened in the digital world in the past few years. Businesses around the world went online, new formats and approaches took over, and suddenly, as if overnight, everything got digitized. There’s one thing, however, that’s always been effective for business and will remain so in the foreseeable future. And that is blogging. Read More
On-page search engine optimization, also known as on-site SEO, is one of the 4 pillars of SEO. It focuses on the elements of the content on a page that affect how search engines see, index, and rank it. In this article, we provide a practical on-page SEO checklist that you can leverage in your content Read More
It can be very frustrating to spend time and money on your website and, in the end, see that it doesn’t rank on Google. You probably think you’ve done things right – you’ve got the pages, the design, the content, and they all work just fine. You double-check everything, you still find yourself wondering: Why Read More
Search engines are constantly evolving and algorithms are getting more advanced and refined. Moreover, what’s changing is the way the quality of sites and pages is evaluated. The Google E-A-T guidelines have become the main principles for assessing the value of content and pages, setting the bar even higher. And that’s literally transforming the way Read More
In Part 1 of this article, we talked about the following types of content: blogs, videos, podcasts, infographics, memes, and social media posts. Those are some of the most popular types of digital content that ensure high traffic and boost your brand awareness. However, in this part, we’ll focus on the formats that can help Read More
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