We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. What you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business. Human Attention Span The last couple of Read More
Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a Read More
Consumers want quality content; social media users in particular. That’s why many of us go online – to read interesting and thought-provoking articles, see funny videos, to learn something new from a how-to guide, and so on. Content curation for brands is all about offering value to your audience; and in return, you get to Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
There’s never enough quality content. In today’s content-driven marketing terrain, marketers can produce a staggering amount of content. But, most marketing professionals don’t have the time, people or budget to produce and publish enough quality content. And this is where content curation comes into play. What Is Content Curation? Content curation represents finding, organizing, quoting Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with people online and direct them to your website. It’s called traffic and driving traffic to your website is Read More
It doesn’t matter how big or small your business is. With the help of a website, you’re one step closer to achieving your goals. The next step is to build a successful business blog. Business blogging can do so much for your business. It helps you establish authority by writing articles that add value to Read More
To start things off, let’s first understand what is meant by content formatting. In simple terms, content formatting can be referred to as how content is arranged on the page of a website. It includes headings, fonts, image placement, the use of blockquotes, references, etc. Content formatting is not only crucial for the overall look Read More
A powerful content marketing campaign can touch your consumers on a deeper level. It can make your brand resonate with people, and ultimately, make them purchase your product. In today’s online consumer landscape, a successful content marketing strategy is all about understanding what your target audience wants, and then offering them exactly that. You may Read More
Once a person is directed to your website, you will only have a few seconds to convert him or her into a customer. This short span of time is the only opportunity you’ll have to convince them to stay a bit longer, thus reducing your bounce rate. But, when a person decides to leave and Read More
As the digital world evolves and competition continues to rise, you need to be on top of your game as a marketer or business owner. Think about the benefits of blogging and how it can help you strengthen your brand. Now, let us look at some blog writing tips that will surely help every blogger. Read More
Are you maximizing your SEO techniques? This SEO Writing Guide for Marketers will help you lead the game in the digital world. By understanding the terms and identifying the needs of your market, you can create the right content. What Is SEO Writing? Search Engine Optimization is about increasing your website traffic by achieving a Read More