Google and other search engines are now using technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms are focusing their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
If your business is going through a ‘dry spell’ when it comes to generating traffic or sales through content marketing, you might want to consider changing up your strategy a bit. Most marketers and bloggers have little or no clue about increasing leads or traffic through content. In most cases, they use it as a Read More
As humans, we’re all naturally born storytellers. We connect better with our friends and customers and share ideas with the power of storytelling. But, finding the value in data and bringing that data to life for the target audience requires serious effort. As technology provides us with more information than ever before, it’s easy to Read More
Content ideas and inspiration can come from anywhere. You can use your own mind, focus groups, surveys, even topic generators. But, the best and most fruitful content ideas are developed from research and data. Competitive analysis, data, and your content strategy go hand in hand. If you want to successfully win the inbound marketing battle Read More
Video is the future of content. In a recent HubSpot survey, 55% of respondents said that they watch video content all the way through as opposed to skipping through it. All other content types, including social media posts, news articles, blogs, and podcasts lag behind. Video is clearly becoming the most important web medium. Cisco Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicators for the context of your content, headlines have the power to Read More
Establishing yourself as the go-to provider of quality content, guidance and information in your niche can be a daunting task. As someone with content authority, you would be able to create content that reflects your personal style of storytelling and still carry weight with a lot of people. The reason for this is simple – Read More
Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identified the problem points, the proposed solutions, the implemented actions and the end result. If done right, case studies should help Read More
We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. What you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business. Human Attention Span The last couple of Read More
Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a Read More
Consumers want quality content; social media users in particular. That’s why many of us go online – to read interesting and thought-provoking articles, see funny videos, to learn something new from a how-to guide, and so on. Content curation for brands is all about offering value to your audience; and in return, you get to Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More