Digital storytelling encompases all innovative ways in which marketers can share content and raise the appeal of their brand. Storytelling is a tried and true method that helps individuals, organizations, and institutions communicate, educate and connect. By creating stories on Instagram, short YouTube videos, insightful Tweets, or Facebook announcements, businesses have plenty of opportunities to Read More
Technical writing job continues to grow over the years. In fact, it is #4 in Best Creative and Media Jobs and is expected to have a further vertical rise in 2022. By definition, technical writing is any written form of writing or drafting technical communication used in a variety of technical and occupational fields, such Read More
With the increasing popularity of social media, emails and newsletters might sound outdated. However, they’ve been around forever, and someone should actually read them, right? With Gmail hitting more than 1.8 billion active users as of the year 2023, you don’t want to miss the opportunity to build an email list to help you interact Read More
Content marketing and social media marketing are two different genres that include different tactics for success. However, the two can be a perfect match, especially when it comes to audience engagement. Social media became one of the most useful ways to promote your web content. But sharing your links alone on X (Twitter), LinkedIn or Read More
What do you do when you want to look for businesses online? Chances are, you either use a search engine like Google or browse through business directories. Sure, you might argue that online directories are old-school and not useful anymore, but that is not necessarily the case. What if we told you that business directories Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
The goal of search engine optimization is to make your website equally enjoyable to your customers and Google’s robots alike. And while high-quality content is what people usually focus on, there are background factors that both influence the user experience and can affect your ranking. To take care of these, you should improve the technical Read More
One of the most significant aspects of running a successful online business is being able to drive traffic to your website. In simple terms, more traffic means more people visiting your website, and therefore a higher chance of some of them converting into customers. Of course, there are multiple ways to do this – some Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
Surefire Ways That Work in Improving Your Onsite Conversion: Content Testing, Providing Proof, Internal Search Optimization.
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content is engaging content. Such that helps build the image of your brand, and help you gain trust and consumer loyalty. Achieving all of that through your content is far more Read More
Online content writers and editors sometimes find it difficult to determine the ideal content length for their articles. Especially for upcoming writers and bloggers, it is quite puzzling as to how much they should actually write. How much a reader will actually read and what is the ideal length that will keep them interested in Read More
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