Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicator for the context of your content, headlines have the power to Read More
In most modern marketing campaigns, successfully nurturing leads is not just a strategy, it is a necessity. In fact, it’s well known that 96% of website visitors are not yet ready to buy. As it turns out, lead generation, on its own, is not enough. If you ask Forrester Research, companies that invest in lead Read More
In digital marketing, pictures and charts quickly catch people’s eyes. So it’s no wonder that infographics on LinkedIn do just that as well. They make complex information easy to digest. They also boost interaction, and help messages better stick with the audience. Plus, gone are the days when “professional” meant “boring” – well-produced infographics are Read More
It’s no secret that the Internet has been flooded with mediocre content, especially recently, with much of it created entirely by artificial intelligence. This is annoying, but it also offers good chances for those who focus their marketing plan on content that is genuinely helpful for users. Google backs this up by emphasizing that search Read More
As you might know, the B2B (business-to-business) model focuses on selling products or services to other businesses, rather than the traditional B2C (business-to-customer) approach, where the products or services are sold to customers. Naturally, this difference results in some distinct differences business-wise. One such is digital marketing, and particularly, search engine optimization. In today’s article, Read More
When it comes to B2B social media strategies, one size doesn’t fit all. To create content that genuinely clicks with your professional audience, you first need to understand the difference between B2B and B2C marketing efforts on social media. Then, you need to know how content testing can help you consistently refine your messaging across Read More
Blogging is a great way to position yourself and your brand as a thought-leader in your industry. You can show your expertise, build authority, attract traffic, generate new leads, and, eventually, convert them into clients, if you manage to nail your blog promotion strategy. However, to that end, your posts have to reach an audience Read More
In SEO, a lot of times we talk about experience, expertise, authority, and trustworthiness. But how does one establish credibility and legitimacy? How do you send signals to Google that you are a master in your field, and your content is high-quality and professional? Semantic SEO enhances search rankings by focusing on user intent and Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. Generative AI offers innovative Read More
Knowing how to create a pillar page and topic clusters is a great way to better organize your content, show that you are an expert on the topics that matter to you and your readers, and improve your SEO. Furthermore, if they are of high quality, they can bring consistent high traffic, accumulate backlinks and Read More
Ready to take your business to the next level? It’s time to get strategic with behavioral targeting. Instead of using a one-size-fits-all approach, it lets you connect with your audience based on their specific interests and browsing habits. In this article, we’ll dive into behavioral targeting, covering everything you need to know, including ethical implementation Read More
There is no denying the fact that there are so many social media platforms available out there and this can only make a business owner puzzled.
![How to Create a Pillar Page [and Its Topic Clusters] in 5 Steps](https://devrix.com/wp-content/uploads/2022/06/How-to-Create-a-Pillar-Page-and-Its-Topic-Clusters-in-5-Steps-810x340.png)
