Once a person lands on your website, you will only have a few seconds to convert them into a customer. This short span of time is the only opportunity you’ll have to convince them to stay a bit longer, and reduce the bounce rate of your blog. However, when a person decides to leave and Read More
When it comes to writing digital content, there are many things you need to take into account in order to please both the reader and the search engines. Of course, the value and quality of the information you are providing are a top priority, this goes without saying. However, how you pack and present it Read More
Everyone has seen a SERP but not everyone knows what a SERP is. Sounds mysterious, huh? However, while Google’s algorithm has its secrets, the search engine results pages, in fact, are pretty straightforward. Unless, of course, you count the fact that they are constantly changing and Google never stops testing and introducing new features. Aside Read More
Sponsored content has been an integral part of traditional marketing for quite a while and it’s not a surprise that digital marketing embraces it as well. Today’s brands are starting to understand that the best way to expose the audience to their products and services is to build awareness in a natural way, without intruding Read More
As humans, we’re all naturally born storytellers. We connect better with our friends and customers and share ideas with the power of storytelling. But, finding the value in data and bringing that data to life for the target audience requires serious effort. As technology provides us with more information than ever before, it’s easy to Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with potential customers across different online channels, direct them to your website, and grow your audience. In fact, when Read More
In today’s technology-driven world, consumers and businesses need a lot more than just a perfect product. Top brands today inspire, educate and entertain their consumers through various marketing tactics. This is where business storytelling comes in handy. The right mix of inspiration, entertainment, and education can influence leads’ purchasing decisions. Also, storytelling adds more value Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
Topic clusters have become the main driving force of SEO in the past couple of years. Google started this change back in 2013 with its Hummingbird algorithm update, it was upgraded further with the Rank Brain update in 2015, and since then, search engine optimization has been continually evolving and adapting. But, hey, it’s okay, Read More
If you’ve been working in the digital marketing industry, chances are you’ve heard about the term “orphan pages”. But what does it mean to refer to one of your pages as an orphan? The answer is simple enough, yet ignites thoughts about the importance of internal linking. So, without further ado, let’s get started. What Read More
Off-page SEO is one of the 4 pillars of SEO and a top priority in search engine optimization. That’s because regardless of what great content, quality, and value you provide, if there’s no one there to vouch for you and confirm your expertise, to Google, you are as good as a ghost. When it comes Read More
In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood. There’s one question, in particular, that is always open for debate between writers and marketers, in general. Can AI write better than humans? The Read More
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