We manage and optimize paid search and paid social for mid-market and private equity companies between $30M and $500M ARR - strategy and implementation both - so every dollar is tied to a keyword, an audience, and a revenue outcome you can actually defend in a budget review.
The ad platform reports clicks and conversions. Your CRM reports pipeline and revenue. Nobody's ever connected the two - so every budget conversation about paid spend runs on confidence, not evidence.
A tracking pixel misfires, a form change breaks an integration, and the campaign keeps spending against numbers that stopped being real days ago - with no one watching closely enough to catch it in time.
Bids were set months ago, the keyword list hasn't changed since launch, and nobody's actively testing new audiences or ad copy - so the account keeps producing the same result instead of a better one.
Every paid lead gets treated the same regardless of the keyword, audience, or campaign that produced it - so reps have no way to prioritize the ones genuinely showing buying intent.
You're already paying for the clicks. The gap is between what a campaign reports and what it actually produces in pipeline - and it compounds with every budget cycle nobody checks.
Campaigns launched once and left running, with bids, keywords, and creative untouched since day one.
Spend without oversightSomeone checks the dashboard periodically and adjusts bids by feel, with no consistent testing process behind it.
Most $30M-$500M ARR sit hereConversions are tracked in the ad platform, but nothing connects a campaign to actual pipeline or revenue in the CRM.
Spend is continuously tested and reallocated based on real revenue attribution, not platform-reported conversions alone.
This engagement builds your path hereSix shifts that turn paid media from a dashboard exercise into a revenue system.
Ad spend connects directly to your CRM - so a budget conversation starts from actual revenue attribution, not platform-reported conversions taken on faith.
Tracking is verified on a regular cadence, so a broken pixel gets caught in days, not discovered months later in a quarterly review.
Spend shifts continuously toward what's actually converting, instead of sitting frozen at whatever was set on launch day.
New ad variations and audience segments get tested on an ongoing basis - so performance improves instead of plateauing.
Sales sees which paid leads came from which keyword and audience, so reps can prioritize the ones actually showing buying intent.
Clear, revenue-tied reporting means paid budget stops being the line item nobody can explain - and starts being the one everyone trusts.
Six stages. We fix attribution before we touch a single bid - because optimizing against numbers you can't trust just makes the wrong campaigns look better.
Before we change anything, we confirm the numbers are actually real. We review every active campaign's structure, bidding history, and conversion tracking setup, testing each tracked event end to end to confirm it's firing correctly and landing where it should. Most accounts we audit have at least one conversion action that's been silently broken for weeks - quietly skewing every optimization decision made on top of it.
We connect ad spend to what actually happens after the click. Campaign, keyword, and audience data get tied directly into your CRM, so a lead's full path - from the ad it came from to the deal it became - is visible in one place. This is the step most PPC engagements skip entirely, which is exactly why so many accounts get optimized against form fills instead of revenue.
We design the account structure around what you're actually trying to buy. Campaigns, ad groups, and keyword themes get organized around your priority segments and offers, not a generic structure copied from a template. Budget allocation follows a deliberate hypothesis about where the strongest return actually sits - not an even split across everything that seems relevant.
We build and launch the campaigns ourselves, not just recommend them. Ad copy, landing pages, audience targeting, and bid strategies get built and go live under our management, so the strategy actually reaches the market instead of sitting in a document waiting for someone internal to find the time to execute it.
We keep testing after launch, not just at the start. Ad creative, audience segments, and bid strategies get tested continuously against real performance data, with budget shifting toward what's actually converting to pipeline - not just what's generating cheap clicks. A campaign that looks efficient in the ad platform and produces nothing in the CRM gets treated as the problem it is, not left alone because the cost-per-click looks good.
We report on what the spend actually produced. Regular reviews connect campaign performance directly to pipeline and revenue, not just cost-per-click and conversion volume, so you always know what's working and why. Your team gets trained to read that reporting themselves, so the account's health doesn't depend on someone translating it for you every quarter.
Our tools are chosen because they connect spend to revenue - not because they're the best-known platforms in the category.
HubSpot · Salesforce. We connect every campaign to the CRM your sales team already runs, so attribution ties directly to real pipeline, not a separate ad-platform dashboard nobody outside marketing checks.
Google Ads · LinkedIn Ads · additional platforms scoped per client. We manage campaigns directly on the platforms your buyers actually use, with bid strategy and budget allocation driven by revenue data, not platform-default automation left untouched.
Claude AI. Used to analyze campaign and keyword performance at scale - surfacing which segments, creative, and audiences are actually driving pipeline faster than manual analysis would allow.
Every platform is connected to the same CRM and the same attribution model, so spend can move between them based on pipeline, not habit.
High-intent search captured at the keyword level, with bids driven by pipeline value instead of form fills.
Buying committees reached by company, seniority and function, with lead quality fed back from the CRM.
Retargeting and lookalike audiences built from real customers, measured against qualified pipeline, not reach.
Lower-cost search volume from a desktop-heavy B2B audience, targetable by LinkedIn company and job data.
Every conversion tracking issue identified and corrected. End-to-end verification for every tracked event, in the ad platform and in the CRM.
Tracking Health Report · Event Verification Log · Pixel & Tag Inventory · Corrections Applied
An account structure built around your priority segments, not a generic template. Documented hypotheses behind every budget allocation.
Segment-Aligned Account Map · Keyword & Audience Themes · Budget Allocation Model · Testing Hypotheses
Built, launched, and actively optimized - not a set of recommendations you still have to implement.
Ad Copy & Creative Sets · Landing Page Variants · Audience Targeting · Bid Strategy Configuration
Reporting that connects spend directly to pipeline, with a team trained to read it.
Pipeline Attribution Dashboard · Campaign → Revenue Ledger · ROAS by Segment · Team Training Runbook
Typical engagement: audit and strategy in 2 weeks, campaigns live shortly after. Optimization is continuous.
Accounts came to us with broad match keywords, generic landing pages and bids left where they were set at launch. We rebuilt campaign structure into tightly themed ad groups, verified conversion tracking, matched every ad to a landing page built for its search intent and moved budget continuously toward the keywords, ads and audiences actually converting.
They bring a spirit of collaboration to their work, as well as taking initiative on virtual project management. It’s extremely rare to work with a firm that has both development and business revenue chops. One remarkable thing: I have never met the DevriX team. We have never even spoken on the phone or VoIP. Another member of our team has spoken with them, but the point is I’ve been able to get projects done with DevriX that involved complex design requirements without ever talking real-time. That requires an exceptional attention to detail. I cannot recommend DevriX highly enough.”
Marketing teams managing ads alongside everything else on their plate tend to set it up once and check in occasionally, not test and optimize continuously. We treat the account as an active, ongoing responsibility - not a task squeezed between other priorities.
A freelancer optimizing against platform-reported conversions alone is optimizing against the wrong number. We connect spend to your actual CRM and revenue data first, so every optimization decision is grounded in pipeline, not clicks.
No. Running ads is the visible part. We fix attribution, build the account architecture, and connect everything to revenue - so the spend is actually accountable to the business, not just producing a dashboard full of green numbers that don't mean anything downstream.
A 30-minute call. We'll review your current campaigns and show you exactly where tracking is broken and where budget is quietly going to waste. No deck.
The questions RevOps, Marketing, and Sales leaders ask us on the first call, answered directly.
In most cases we work within your existing accounts, preserving historical data and account history rather than starting over - unless the audit finds structural issues serious enough that a rebuild is genuinely the faster path.
Primarily Google Ads and LinkedIn Ads for B2B, with other platforms scoped in depending on where your specific buyers actually spend time.
We test every tracked conversion event end to end, submitting real test conversions and confirming they appear correctly in both the ad platform and the CRM, rather than trusting that a pixel installed correctly just because it's present on the page.
Tracking fixes and structural changes are tested before going live on active campaigns, so ongoing lead flow isn't interrupted while we correct what's broken underneath it.
Yes - ongoing management is the default model here. Paid media performance depends on continuous testing, not a one-time setup, so most engagements continue as an active, managed retainer.
Tracking fixes and account restructuring typically show up within the first few weeks. Meaningful shifts in cost per lead and revenue attribution usually become clear within one to two full reporting cycles, depending on your sales cycle length.
