A content plan built on real buyer research.
Every piece starts from what your actual audience is struggling with and searching for, not an internal brainstorm about what sounds interesting to write.
Content Marketing
You're publishing constantly.
None of it is turning into pipeline.
We help mid-market and private equity companies between $30M and $500M ARR build content that's grounded in real buyer research, engineered to get found, and aligned with sales, so every piece is built to move a buyer forward, not just fill a calendar.
The Gap
Where the content stops turning into revenue.
The CMS reports what got published. The CRM reports what closed. Between those two systems sits every assumption nobody has checked.
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C-Suite / Executive
You're spending real budget on content, and nobody can point to the pipeline it produced.
Blogs go out, guides get published, and the content calendar stays full, but when someone asks what content actually contributed to a closed deal, the answer is a shrug.
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RevOps Leadership
Content production and content performance live in two different worlds.
The CMS tracks what got published. The CRM tracks what closed. Nobody's ever connected the two, so measuring content's actual contribution to revenue means stitching together two reports by hand.
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Marketing Leadership
The workflow is slow, and competitors are publishing circles around you.
Every piece takes weeks to research, write, and ship, while competitors show up more often, rank higher, and win the attention your buyers are giving to someone else.
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Sales Leadership
The content marketing makes, and reps never use.
Whitepapers and guides get built for search engines, not sales conversations, so when a rep needs something to send a hesitant prospect, nothing in the library actually fits.
What It Costs
The value leaks between the topic and the closed deal.
- 01 Topic Chosen
- 02 Content Published
- 03 Search Visibility
- 04 Lead in CRM
- 05 Pipeline
- Leak 01 No buyer research behind the topic
- Leak 02 Slow production cycle
- Leak 03 No search visibility
- Leak 04 Sales never uses the library
You're already paying for the content. The gap is between what a calendar reports and what the library actually produces in pipeline, and it compounds with every quarter nobody checks.
Maturity Model
The four stages of a content program.
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Content goes out because the calendar says it should, with no research behind who it's actually for.
Calendar-driven -
Topics get picked based on what seems interesting internally, not what buyers are actually searching for or struggling with.
Internal guess -
Content ranks and gets found, but sales has no role in what gets made or how it gets used in a deal.
Traffic ≠ pipeline -
Research, writing, SEO, and sales alignment all work together, every piece is built to move a specific buyer forward.
This engagement builds your path here
The Shift
What changes once
What changes once
content is a system
Six shifts that turn content from a calendar exercise into a revenue system.
Content that actually gets found.
Keyword research, on-page optimization, and link building mean your content shows up where your buyers are already looking, not just in your own blog archive.
A faster production cycle.
An optimized workflow means high-value content ships in weeks, not months, so you're publishing at the pace your competitors already are.
Content sales actually reaches for.
Whitepapers, case studies, and guides get built with sales in mind, so reps have something real to send when a deal needs it.
A library organized around the buyer journey.
Content pillars connect related topics together, guiding a buyer from first search to a decision, instead of scattered posts with no throughline.
Performance tied to pipeline, not just traffic.
Reporting shows which content is actually producing leads and revenue, not just which post got the most page views.
The Process
Four initiatives behind every piece of content.
For companies like yours, these high-level initiatives set the right positioning before content is created for landing pages, blog, SEO or social media.
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01
Customer intelligence and market research
We start with who buys, why they buy and who else they are evaluating, including a reverse research of your competitors.
ICP, buyer insights, competitor map -
02
Strategic positioning and messaging
Value proposition refinement and a messaging framework that every page, post and campaign builds on.
Positioning, value proposition, messaging -
03
UX/UI design and information architecture
Structure and design that carry the message, so buyers find the right answer in the fewest steps.
Site structure, page flows, UI -
04
Content development and optimization
Including the consolidation of SEO pieces after a thorough analysis of the current SERP and the competitor research from step 1.
Landing pages, blog, SEO, social
Methodology
The DevriX Content Marketing Method.
- Research
- Strategy
- Creation
- SEO
- Sales
- Review
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Discovery · Buyer research
Before we write a single word, we find out who we're actually writing for.
We research your industry, your customers, and the specific problems they're trying to solve, so every piece of content that follows is grounded in real buyer need, not an internal guess about what sounds like a good topic. Where formal ICP segmentation doesn't yet exist, this stage surfaces it.
OUTPUT A documented picture of your audience, their problems, and what they're actually searching for. -
Strategy · Content planning
We build the plan before we build the content.
Topics, formats, and priorities get mapped against your actual buyer journey and revenue goals, so the content calendar has a reason behind every entry, not just a slot that needs filling this week. This is where 'we need more blog posts' gets replaced with a specific, sequenced plan tied to what will actually move a buyer forward.
OUTPUT A documented content strategy and editorial plan tied to your buyer journey. -
Creation · Writing & design
We write and design the content itself.
Blogs, whitepapers, case studies, research reports, and content pillars get produced to a standard built for buyers who want a real answer, not filler written to hit a word count.
OUTPUT High-value content, written and designed, ready to publish. -
SEO · Distribution
We make sure the content actually gets found.
This is the difference between publishing and being found: keyword research, on-page optimization, and quality link building mean your content shows up in front of buyers who are already searching, instead of sitting quietly in your own archive.
OUTPUT Published, optimized content live and distributed across the right channels. -
Sales alignment
We make sure the content is actually usable in a deal.
Sales gets a say in what gets built and how it's organized, so a rep working a hesitant prospect has something real to send, not a library built for search engines with no regard for how a deal actually closes.
OUTPUT A content library organized and accessible for sales to use directly in active deals. -
Review · Optimization
We keep improving based on what's actually working.
Performance gets reviewed against real pipeline contribution, not just traffic, so underperforming content gets refreshed or retired and what's working gets more investment behind it.
OUTPUT Ongoing performance review with documented improvements over time.
Scope
The tools, and why these ones.
Our tools are chosen because they enable each step of the workflow, not because they're the best-known platforms in the category.
Stack I
CMS and Publishing
WordPress · HubSpot CMS. We publish directly in the system your team already runs, so content can be updated and re-optimized without a developer in the loop.
- WordPress publishing and templates
- HubSpot CMS content operations
- On-page updates without dev time
- Re-optimization of existing pages
Stack II
SEO and Research
Ahrefs · Semrush · Search Console. Keyword and competitive research ground every content decision in actual search demand, not internal assumptions about what buyers care about.
- Keyword and search demand research
- Competitive content gap analysis
- On-page optimization
- Search Console performance monitoring
Stack III
Research and Drafting Synthesis
Claude AI. Used to research topics and draft content at scale, grounded in your actual buyer research and keyword strategy. It structures the input. Your approval decides the output.
- Topic and question research at scale
- Structured first drafts
- Buyer-research grounded outlines
- Human editing and approval on every piece
Deliverables
Working systems, not slide decks.
SPECIFICATION SHEET
04 DELIVERABLES · RESEARCHED, WRITTEN AND PUBLISHED
A documented plan grounded in what your actual audience needs and searches for.
INCLUDED ARTIFACTS
Audience & Problem Map · Keyword Strategy · Editorial Plan · Content Pillar Architecture
Blogs, whitepapers, case studies, and more, built to answer real questions.
INCLUDED ARTIFACTS
Blog Articles · Whitepapers · Case Studies · Research Reports
Live, findable, and distributed, not sitting quietly in your own archive.
INCLUDED ARTIFACTS
On-Page Optimization · Internal Linking · Link Building · Distribution Checklist
Organized so reps can actually pull pieces into live deals.
INCLUDED ARTIFACTS
Buyer-Journey Index · Sales-Ready Assets · Usage Guidance · Performance Review Cadence
Typical engagement: discovery and strategy in the first two to three weeks, with content shipping continuously afterward.
Case 02 · HubSpot CRM and Sales Hub implementation
Patchstack
Open source security intelligence
1
active pipeline as the single source of truth
Case Study
From an empty instance to board-level forecasting.
HubSpot had been used passively, so properties, scoring and reporting were never configured and the sales team had no pipeline visibility. We cleaned the property set, mapped real sales stages, imported the product catalogue, rebuilt scoring and delivered dashboards for quarterly MRR and ARR, weighted pipeline and deal velocity.
- Property audit and naming standard across the CRM
- Product library synced so revenue can be read per offering
- Recurly subscription events feeding deal records
CEOs, COOs & CFOs
You're dealing with
- Content budget spent with no clear pipeline contribution
- Competitors publishing more often, winning your buyers' attention
- No way to evaluate whether the content program is working
You'll get
- Content tied to measurable pipeline, not just traffic
- A faster production cycle that keeps pace with competitors
- Clear reporting on what the content investment actually produces
Marketing Directors & VPs
You're dealing with
- A slow, unoptimized workflow that can't keep up with demand
- Topics chosen without real buyer research behind them
- Content that doesn't get found because nobody's thinking about SEO
You'll get
- A documented content strategy grounded in real buyer research
- A faster, optimized production process
- Content built to actually rank and get found
Sales Directors & VPs
You're dealing with
- A content library built for search engines that reps never use
- No whitepapers or case studies that fit a real deal conversation
- Content and sales operating as two disconnected functions
You'll get
- Content built with sales input, usable in an actual deal
- A library organized around the buyer journey, not just SEO keywords
- Content that supports closing, not just top-of-funnel traffic
RevOps Managers & Directors
You're dealing with
- No connection between the CMS and CRM, so pipeline contribution is invisible
- Content performance reporting that's manual and disconnected from revenue
- No repeatable process behind what gets produced and why
You'll get
- Reporting that ties content performance to pipeline
- A documented, repeatable content process instead of an ad hoc one
- Visibility into which content themes are influencing revenue
Testimonials
What it's like to work with us.
CASE FILE · NITROPACK · 5/5
When it comes to a high-scale revenue delivery initiative, DevriX gets the job done, period. They quickly jumped in on a partially-started project and led it to completion in record time. They worked with our team to iron out the finer details while building the full picture. Communication, attention to detail, and attentiveness were all 5-star. Stellar work.
Mihail Stoychev
Co-founder, CEO of NitroPack (acquired by WP Engine)
NitroPack · 5/5
on communication, attention to detail, and attentiveness across a high-scale revenue delivery initiative
Get Started
Find out what your content is actually producing.
A 30-minute audit call. We'll review your current content and show you exactly where the buyer research, SEO, or sales alignment is missing. No deck.
Technical Buyer
Answers for the technical buyer.
The questions marketing, sales, and RevOps leaders ask us on the first call, answered directly.
01 How is your approach different from other agencies?
We focus specifically on B2B, tailoring every strategy to your actual buyers and sales goals rather than applying a generic content template, no filler content written just to hit a publishing quota.
02 Do you handle all content creation?
Yes, from strategy through execution. Blogs, whitepapers, case studies, research reports, content pillars, and more, all built from the same buyer research and strategy.
03 How soon can we see results?
Most clients see measurable improvements within three to six months, depending on the scope of work and how competitive your specific keywords and market are.
04 Will sales actually have input into what gets created?
Yes. Content alignment with sales is part of the process, not an afterthought, we want reps to actually pull pieces from the library into live deals, not just have a blog nobody on the sales team has read.
05 How do you decide which content formats to prioritize?
Format follows the buyer's stage and need. A research report might build authority early in the journey, while a case study or comparison guide might support a decision already in motion. We map formats to where they'll actually do the most work.
06 Can you connect content performance to our CRM?
Yes, wherever your CRM allows it. We tie content engagement and conversions back to pipeline data, so you can see which pieces are actually contributing to revenue.