Big Data + Content = Increased ROI
You can considerably improve your online content and subsequently increase ROI by bringing in Big Data into the equation.
You can considerably improve your online content and subsequently increase ROI by bringing in Big Data into the equation.
Nowadays, niche blogs are all the rage in content marketing. They are a powerful tool for large companies, small businesses, and stand-alone bloggers alike, and allow them to attract a specialized audience, build loyalty, and create engagement. “Launching a niche blog is a great way to gain traction in a specific segment of the market. Read More
When it comes to SEO and branding, there are, generally, two types of search terms – non-branded and branded keywords. Both are very important in a company’s digital marketing strategy and could help improve its visibility in search engines. As such, they both need a systematic approach and proper attention. However, nowadays, most companies focus Read More
If you are taking your first steps into the world of search engine optimization, or SEO, you have probably already come across many jargon words, terms, and abbreviations that you haven’t heard of before. There are quite a lot of them, indeed! You can Google what those mean, of course, but wouldn’t it be easier Read More
On-page search engine optimization, also known as on-site SEO, is one of the 4 pillars of SEO. It focuses on the elements of the content on a page that affect how search engines see, index, and rank it. In this article, we provide a practical on-page SEO checklist that you can leverage in your content Read More
Click-through rate, or CTR, is measured by the number of clicks divided by the number of impressions. Every day you scroll past hundreds of different articles, images, videos, and other media without clicking on them. For the people who published that media, this means they got an impression, but not a click. Let’s say an Read More
Have you noticed how certain Google searches display an information box at the top of the page? These are called featured snippets, and they usually contain a direct answer to your query. However, not all search queries have such a snippet. In fact, only 19% of SERPs have a featured snippet, but this does not Read More
Every minute, 500 hours of video are uploaded to YouTube, and the platform has more than 2.5 billion active users worldwide. YouTube is the second most popular search engine after Google, so if you are creating video content, it’s only natural you should focus your attention on YouTube SEO. Otherwise, you risk drowning in the Read More
Running a blog is a time- and energy-consuming endeavor. As such, regardless of your motivation, if you do not invest in blog monetization well, it may become a burden. Furthermore, since there’s a myriad of easy-to-implement blog monetization techniques, you should at least consider trying out some of them. In fact, with the proper approach, Read More
Your eCommerce store is performing exceptionally well, and you’re thinking about exploring new markets. To do so, though, you need to convert your website to several languages and rethink your SEO strategy. Multilingual SEO is the process of dealing with a big and complex website, and ensuring you can reach international audiences. It’s not easy Read More
It can be very frustrating to spend time and money on your website and, in the end, see that it doesn’t rank on Google. You probably think you’ve done things right – you’ve got the pages, the design, the content, and they all work just fine. You double-check everything, you still find yourself wondering: Why Read More
Once a person lands on your website, you will only have a few seconds to convert them into a customer. This short span of time is the only opportunity you’ll have to convince them to stay a bit longer, and reduce the bounce rate of your blog. However, when a person decides to leave and Read More