SEO specialists are always looking for ways to improve click-through rates, get on top of the SERPs. However, in recent years, there’s a new digital phenomenon, called zero click searches. These searches have changed the rules of the SEO game, and bring their own advantages and disadvantages. Stay with us to find out more about Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business start creating online courses and also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another, Read More
Google and other search engines now use technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms tend to focus their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
eBooks are all the rage in the digital marketing community. Businesses around the world utilize them in their online strategies, while thought-leaders and industry gurus use them to boost their reputation and increase their following. There are hundreds of eBook marketing examples available on, practically, every topic. And yet, the market is hungry for more. Read More
Everyone involved in content creation loves to find and write about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going to talk about, Read More
When building a content strategy, you should consider creating different types of content that correspond to each stage of the funnel. More often than not, businesses seem to easily become adept at the more common formats such as blog posts, eBooks, videos, case studies, and podcasts. However, there’s a general misconception about the nature and Read More
Today, companies are known because of the stories associated with them through their content marketing. You can sell any product, but the question is: why would anyone prefer your product to another? Billboards, radio spots and TV ads are not sufficient to connect with customers. It is the content that tells your story, exhibits your Read More
Do you what a content curation strategy is? Chances are, you don’t always find enough time to create content for your blog. Or maybe you are short on writers who can publish articles regularly. Content curation is the process of discovering and selecting content that is relevant to a particular subject or area of interest Read More
Your website is the online storefront for your business, and the home page is the main display that showcases your products/services. Undoubtedly, the home page is essential to all your online business endeavors, since, in most cases, it’s the first page visitors see. Having said that, there are certain rules and best practices when it Read More
We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. But, what you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business? Human Attention Span The last couple Read More
Nowadays, every company that cares about its digital presence and SEO runs, or at least considers, creating a business blog. However, for blogging to be successful and deliver the desired results, businesses need to address it strategically and consistently. One of the necessary first steps when planning a blog is creating an editorial calendar and Read More
Visuals for social media – you can’t go without them, yet crafting the perfect ones is not easy, unless you are a designer. The importance of using images in social media is huge. There have been numerous studies and research that concluded that your message has more impact if it is coupled with relevant and Read More
