How to Get Free Data for Your Content: 16 Sources

It’s no secret that the Internet has been flooded with mediocre content, especially recently, with much of it created entirely by artificial intelligence. This is annoying, but it also offers good chances for those who focus their marketing plan on content that is genuinely helpful for users. Google backs this up by emphasizing that search engines rely on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) criteria to prioritize good content to rank it highly.

Regardless of whether these claims are true (as the latest core Google update shook the entire SEO world and sent legendary sites into oblivion in favor of one-click AI content), our advice is to not ever waver in your pursuit of high standards. Working with a reputable online marketing agency to ensure proper data hygiene is crucial.

Using worthwhile data is important for the SEO content strategy. However, it is becoming increasingly expensive to create really good content, and one can quickly find themselves subscribed to dozens of paid services that aren’t always necessary. The challenge is how to get  data from reputable sources for free and that’s precisely what will be discussed here.

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Reasons Why You Should Use Data in Your SEO Content Strategy

Here are a few good reasons why using data in your B2B content writing is a good thing:

• It provides more value. Facts and numbers enrich SEO articles with relevant, accurate, and up-to-date information.
• It enhances credibility. Including statistics from reliable sources boosts credibility and authority.
• Engagement and shareability are improved. People love numbers and find them compelling evidence to support arguments and claims. Such B2B content writing is highly shareable, especially when it is provided by a proficient online marketing agency, attracting more engagement and expanding its reach.
• Boosts SEO performance. Data-rich articles are favored by search engines, leading to higher rankings and increased visibility.
• Attracts backlinks. High-quality data can attract backlinks from other sites, signaling authority to search engines and boosting SEO performance.

How to Get Free Data: 16 Sources

Here are 16 data sources categorized to make it easier to find the one you need.

General/Multi-purpose Data Sources

1. Google Trends. Google Trends is a tool that provides insight and understanding into patterns and the popularity of search terms at any given time. By entering specific keywords users can explore the interest the keywords have had over time and in certain regions. It can also analyze trending topics and search queries.
2. Google Dataset Search. Google Dataset Search is open source data that allows users to find datasets stored across the web. It helps researchers and analysts discover relevant datasets for their projects.
3. The World Factbook. The World Factbook, published by the CIA, shares information such as geography, people, government, economy, and much more for countries around the world. It serves as a comprehensive resource for country-specific data. Explore in-depth information on various topics for countries globally, making it a valuable resource for researchers and analysts.
4. Amazon Web Services’ Registry Of Open Data. Amazon Web Services’ Registry of Open Data provides a centralized location for discovering and accessing publicly available open-source data hosted on AWS. It offers a wide range of datasets in various domains.

Government/Public Data Sources

1. Statista. Statista provides statistics, reports, and insights across various industries and topics, offering valuable data for research and analysis. It offers some general free data and insights, but additional in-depth reports and features may require a subscription.
2. U.S. Census Bureau. The U.S. Census Bureau gathers data about the American people and economy, providing demographic insights crucial for policymaking, research, and planning. Go to the website to freely browse and utilize demographic data on the American population and economy for policy making, research, and planning purposes.
3. Data.gov US. Data.gov U.S. serves as the central hub for U.S. government data, providing access to datasets from federal agencies for public use and free download.
4. Data.gov UK. Data.gov U.K. offers access to various datasets from the UK government for conducting research, analysis, and developing applications.
5. The Official Portal For European Data. The Official Portal for European Data compiles and disseminates data about Europe, including statistics on various aspects of the European Union and its member states.
6. Bureau of Labor Statistics. The Bureau of Labor Statistics collects and publishes data related to labor economics and employment in the United States, including employment trends, wages, and more for public use.

Health/Medical Data Sources

1. Health Data. Health Data sources provide valuable information on various health-related topics, diseases, treatments, and public health trends. Users can delve into it for free to gather insights, conduct research, and stay informed about crucial health issues.
2. Centers for Disease Control and Prevention (CDC). The CDC is a leading national public health institute in the United States responsible for disease prevention, control, and health promotion. Visit the website to get a wealth of free health data, reports, guidelines, and resources on infectious diseases, chronic conditions, emergencies, and more.

Scientific/Environmental Data Sources

1. National Centers for Environmental Information. The National Centers for Environmental Information (NCEI) archives and provides access to a vast collection of environmental data, including climate, weather, oceans, and coasts.
2. Earth Data by NASA. Earth Data by NASA offers a wide range of Earth science data sets, imagery, and visualizations to support research and monitoring of the planet’s ecosystems and climate.

Opinion/Social Data Sources

1. Pew Research Center. The Pew Research Center conducts public opinion polling, demographic research, and social science studies to provide insights into societal trends, attitudes, and behaviors.
2. FiveThirtyEight. FiveThirtyEight is a data journalism website that focuses on politics, economics, and sports, offering analysis and forecasts based on statistical models and opinion polling. Visit the platform for data-driven articles, analysis, and visualizations on various topics, including elections, public opinion, and social trends.

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Wrap Up

Leveraging reliable data sources is crucial towards creating high-quality B2B content writing that resonates with audiences and performs well in search engines. Additionally, accurate and authoritative information helps establish credibility and trustworthiness, which are essential for building a loyal readership and achieving long-term success.