Everyone involved in content creation loves to find and write about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper.
Sounds good and all, still, the question is:
How do you find trending topics online?
That’s what we’re going to talk about, as we provide you with some tips, and tools to use, in order to find what’s trending.
How to Find Trending Topics Online: 8 Tools
- Google Trends
- Exploding Topics
- Social Media
- SparkToro Trending
1. Google Trends
Using Google Trends is quite simple. You have a couple of options to explore. First, you can hit the menu at the top left, and then click on “Trending searches”. This will display a summary of the daily search trends.
You can also view “Realtime search trends”, and customize them by category, and country. For example, if you’re a business news website, you can select the business category, and see what’s been hot in the past 24 hours.
The second way to use Google Trends is by entering a search term or topic on the home page. For instance, you can search “Twitter”, and then you will see a graph of the topic interests over time, related topics and queries, etc.
Additionally, you are able to add terms and compare them. So, in this case, we’ve added “Facebook”, and we can observe some differences.
What’s more, you can adjust parameters for image search, news search, YouTube search. Basically, there’s a lot of information you can obtain and use to your competitive advantage.
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2. Exploding Topics
Exploding Topics is a platform co-founded by Brian Dean of Backlinko. The goal of the website is to find trending topics before they become trending.
So, if you’re looking for trending topics on the Internet, Exploding Topics is definitely one of the places you should check out.
The design layout is simple, and it’s easy to find what you’re looking for. Let’s say you want to check out what’s been hot in the world of software for the past month. You just sort by category, and time frame, and there you have it:
Furthermore, you can subscribe to their newsletter, so you don’t miss out on any potentially “explosive” subjects.
This just in: Exploding topics has announced the release of Exploding Topics Pro 3.0, which will offer advanced trend search, trend tracking, and early access to trending topics, with the opportunity to identify tendencies up to a year before they reach their peak.
3. Social Media
It’s only intuitive to look for hot trending topics on social media. Nowadays, everyone and their grandma is either using Facebook, Twitter, Instagram, TikTok, or a combination of them. And when something goes viral, you can bet it will be published and shared on these platforms.
Of course, the algorithms of the different platforms only work based on your activity, and preferences. Thus, you will most likely receive daily notifications, and updates regarding your favorite topics.
How many of you know that Wikipedia is a place where you can find trending topics? Well, it is, and come to think of it, it makes sense.
Surely, you’re aware that everyone looks for information on Wikipedia (which is why it’s good to have a Wikipedia page for your business), so why not check for the most read articles?
You get to see the number of views, along with some brief notes explaining more about the topic.
It’s not a coincidence that Reddit is called the “front page of the Internet”, and one of the most visited pages there, is a dedicated Subreddit, called “Trending Reddits”.
Not only that, the home page of Reddit also contains a “Trending Today” section at the very top.
So, if you are asking yourself: how to find trending content, a safe bet would be to take a look at Reddit.
6. SparkToro Trending
This is a tool created to display the top digital marketing trends. Although it only provides data from accounts connected to Twitter, SparkToro Trending can really help marketers stay on top of what’s buzzing, and make sure something important hasn’t slipped by them.
HARO (Help a Reporter Out) is, again, a platform that can offer very interesting insights. While you may not see a direct correlation at first, once you subscribe and look at the incoming queries on a daily basis, you will start to see which topics are trending more than others.
Semrush can help you improve your SEO, conduct site audits, check your backlink profile, etc. However, did you know that checking keyword trends is also something you can do with Semrush?
Every keyword has a “trend” section that displays the interest of searchers for the last 12 months. Using this information can help you decide whether a topic is trending or not.
What Are the Benefits of Writing About Trending Topics?
You might be wondering: what’s the point of writing about something that is trending, since everyone will be writing about it? That’s a good question, when you think about it.
Once a topic has become viral, it’s really hard to rank well enough that you obtain traffic from it. That’s why it’s always important to be able to spot a trending topic before it has reached its peak. If you reach that point, it will most likely be impossible to really benefit from it.
Keeping all that in mind, a well-executed use of a trending topic can help you:
- Attract new customers.
- Influence potential buyers.
- Increase user engagement.
- Gain more traffic.
- Capture audience attention.
You now know how to find trending topics online, or at least the tools you can use to look for such content. Great job!
Use this knowledge to your advantage, and always stay one step ahead of your competitors. If you manage to do this, your business will benefit a hundred times over, and what’s more, it could become quite influential in the process.
Do you know of any other places that are on top of what’s hot and trending? Do let us know in the comment section below.