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PR SEO: How to Combine Both and Achieve Success

PR SEO_ How to Combine Both and Achieve Success

PR and SEO… so much significance in just a few letters. Public relations and search engine optimization are two of the most important, if not the most important, factors that influence your online success.

But what will happen if you combine them, and maximize your exposure? Surely that can only be good for business?

Join us today as we explore PR SEO, and pave the path toward success.

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What Is a Digital PR Strategy?

First off, it is important to mention that digital PR involves a number of different techniques, all of which aim to increase brand awareness, and make your business stand out.

These methods include, but are not limited to:

  • Creating and distributing press releases.
  • Planning and promoting events.
  • Outreaching to and establishing contacts with media outlets.
  • Partnering with influencers and celebrities.
  • Communicating and developing relationships with target audiences.

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What Is an SEO Strategy?

SEO utilizes a lot of website elements that have the ultimate goal of increasing your online visibility, bringing organic traffic to your website, and positioning your business as an authority within its field.

The main aspects of search engine optimization are:

  • On-Page SEO. This is everything you can do on your website to improve its quality. This includes content creation, keyword research, internal linking, optimizing URLs, images and alt tags, writing meta descriptions, title tags, etc.
  • Off-Page SEO. This is everything you can do outside your website to improve its quality. This includes online reputation, social branding, backlinks, word of mouth marketing, etc.
  • Technical SEO. Here is where everything you do on and outside your website can improve its technical aspects. This includes website architecture, sitemaps, website loading speed, structured data, duplicate content, canonical tags, etc.

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How to Create a PR SEO Strategy?

How to Create a PR SEO Strategy

  1. Focus on Online Reputation
  2. Craft Creative Campaigns
  3. Engage in Newsjacking
  4. Use Expert Insights
  5. Work on Keyword-Rich Storytelling
  6. Develop Relationships With Journalists/Influencers

1. Focus on Online Reputation

Boosting your online reputation can result in better brand recognition and more trust, as well as customer loyalty. This is one example where digital PR and SEO can be combined effectively.

Did you know that it takes people between 5 and 7 impressions to remember your brand? One thing is sure though – persistency and consistency are key.

Furthermore, this also means that you should use good search engine optimization techniques to promote your brand on various mediums, such as social media, reviews websites, and so on, in order to try to get in front of the eyes of users as much as possible.

With the right public relation skills, however, you can ensure that your brand is positioned to be the cream of the crop.

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2. Craft Creative Campaigns

A great way to grab the attention of journalists is to launch creative campaigns. Going viral will undoubtedly skyrocket your brand in the eyes of the audience, and strengthen your position in the market.

But what are the elements of a successful and eye-catching campaign? Well, while there isn’t any exact formula to follow, you definitely need to think about battling the short attention spans of users.

In order to do this, the first step is to know your target audience very well. Then, you have to revolve the campaign around the core message you want to convey. Use captivating imagery, and a thought-provoking copy.

Check out this example:

It is minimalistic, yet says everything users need to know. There is a call to action, and it alludes to the popular board game, Monopoly. Seems like sometimes less is truly more.

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3. Engage in Newsjacking

Newsjacking is another awesome way to instantly place your brand in the spotlight. It is not easy to execute, though. You need to constantly monitor the news as well as breaking stories, as newsjacking is quite time-sensitive.

On top of that, you have to react with creativity, uniqueness, and knowledgeable tips. However, despite all this, it can greatly improve your SEO, and allow you to target audiences more effectively.

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4. Use Expert Insights

Sharing expert knowledge and advice can positively impact your business, and position you as an authority, and a go-to source for a given subject.

Furthermore, becoming an industry thought leader can greatly increase your sales, as users steadily become more prone to trusting you, and relying on your tips.

Of course, you need to actually be an expert in your field before you can provide useful advice and share tips.

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5. Work on Keyword-Rich Storytelling

This is certainly not the first time you’ve heard this, but storytelling is essential. Business storytelling, in particular, is without a doubt, one of the most powerful weapons you can, and should use.

Work on Keyword-Rich Storytelling

You see, everybody enjoys a good story, especially brands, thanks to the fact that it can very much encourage people to interact with you more often.

In this case, you should absolutely use SEO PR to maximize your chances of reaching as many people as possible. It is a good idea to do keyword research, and incorporate keywords into your storytelling before you pitch your story.

Think about Nike’s storytelling. Their “Just Do It” tagline has become so popular that it is not only synonymous with the brand, but with sport, and life, in general. Said tagline came into existence in 1988 after a very successful advertising campaign that targeted all Americans.

Back then, though, search engine optimization was not a thing yet, since the internet as we know it now didn’t exist. Still, nowadays, you should definitely look to combine SEO with PR to make sure you reap the maximum benefits from your storytelling.

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6. Develop Relationships With Journalists/Influencers

Finally, do not underestimate the power of developing fruitful long-term relationships with journalists and influencers that cover your niche. This is a typical PR activity, but it can be enhanced by using relevant SEO techniques.

The benefits of collaboration with such professionals are numerous, some of them being:

  • Reaching a wider audience
  • Generating more backlinks
  • Boosting industry reputation
  • Amplifying your content

There are a few main ways for starting relationships with journalists, and influencers. You can try platforms such as HARO, BuzzSumo, and Muck Rack.

Of course, you need to keep in mind that these relationships should be mutually beneficial, you have to offer something of value in return, especially if you want to develop and maintain good connections.

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Wrap Up

As a concept, PR SEO is definitely worth a try. Combining the best of both worlds can truly generate a ton of buzz around your business, and take your online presence to new heights.

Hopefully, you have found our advice useful, and will be able to successfully apply it to your business, but don’t forget that experimentation is also something you should not overlook.

In fact, at DevriX, we offer the unique Experimentation-as-a-Service (EaaS). We are always here, by your side, in case you need someone to help fuel your growth, achieve your business potential or simply offer some advice or guidance.

Before we go, make sure you also check out how we helped RLM PR redesign their website, and more.