Today’s businesses realize that content is the tool to attract and engage customers and takes them to the next level. It is no longer a side job; it has become a priority no matter what business it is and what size it is. And something that is of importance in the present, one can only Read More
We’ve come across this interesting question in Quora: What is the best online service to track SEO rankings for a website? I want to regularly track my startup’s SEO results across multiple keywords and search engines. I would prefer to use an online service instead of a program. Regularly emailed reports and suggested keywords or Read More
The rise of inbound marketing seems to be unavoidable in this digital world in which we live. Reality unfolds and people are becoming more information-driven and search engines are their immediate resources to satisfy this thirst for information. Since vast amounts of information have become readily available on the Internet, this is beginning to control Read More
There’s never enough quality content. In today’s content-driven marketing terrain, marketers can produce a staggering amount of content. But, most marketing professionals don’t have the time, people or budget to produce and publish enough quality content. And this is where content curation comes into play. What Is Content Curation? Content curation represents finding, organizing, quoting Read More
Video is the future of content. In a recent HubSpot survey, 55% of respondents said that they watch video content all the way through as opposed to skipping through it. All other content types, including social media posts, news articles, blogs, and podcasts lag behind. Video is clearly becoming the most important web medium. Cisco Read More
Content ideas and inspiration can come from anywhere. You can use your own mind, focus groups, surveys, even topic generators. But, the best and most fruitful content ideas are developed from research and data. Competitive analysis, data, and your content strategy go hand in hand. If you want to successfully win the inbound marketing battle Read More
