Businesses invest a lot to capture and convert users as new customers. As a matter of fact, for every $92 spent on attracting potential customers, $1 dollar is spent on conversion rates. Studies have also shown that the ad-blocking usage has been increased to 40% on laptops, and 15% on mobile devices. There is a Read More
You’ve put a lot of time and hard work into your WordPress website for the sake of engaging users and directing more traffic and leads to your business. However, luring modern users so that they will interact with the content on your website is not that easy. They’ve become more savvier than ever before, and Read More
What is web accessibility exactly? Well, it is certainly more than a catchphrase that will make you sound smart attending WordCamps! As a matter of fact, WordPress sites that don’t comply with the accessibility rules are the perfect target for lawsuits and lower conversion rates. However, having an accessible WordPress website means much more than Read More
As the eCommerce industry continues its growth, retailers can experience the benefits of selling goods online, particularly if they use a CMS such as WordPress and an eCommerce extension such as WooCommerce. It is the chief eCommerce plugin that can serve as the perfect platform for building a user-friendly online store. The plugin has more Read More
The evolution of SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking in SERPs are practically the same. In an article in MOZ, Bridget Randolph wrote about the Read More
As a publisher, you cannot increase your audience without building and maintaining your content as well as the infrastructure on which every component relies on. It’s a pretty straightforward concept. Your team probably spends months to develop a viable content strategy that attracts traffic to your WordPress publishing business. Still, is all traffic good traffic, Read More
WordPress Multisite – It’s one of the best features of our beloved CMS. However, this is not something that you can set up and organize with a few plugins and forget about it. It’s a powerful feature that is hardwired within the WordPress CMS that is not necessarily recognizable when you open your Dashboard. Multisite Read More
Finding an equilibrium between user experience and monetization is one of the most challenging operations that digital publishers can face. Today, consumers are in complete control of their content-consuming environment, and with the rise of ad-blockers, it’s not difficult to realize that UX enhancements are now more needed than ever. However, the UX enhancements can Read More
Creating a website with WordPress seems easy nowadays, doesn’t it? You just install a theme and you’re good to go, right? Well, even though WordPress was initially imagined as a blogging platform, nowadays, it has become the most popular CMS and the biggest publishing stage with more than 30% of the internet running on the Read More
WordPress is a huge success and its market share is growing. It is not news that it is the most used content management system, running over one-third of the web content worldwide, from millions of personal blogs to highly complex businesses and publishing platforms. However, not everybody knows that WP is open source software which Read More
Is WP Multisite the Right Solution to Scale Your Business? When you want to scale your online business and reach millions of new users, a WordPress multisite solution could either be the best or the worst choice. And it is a choice that you have to make very early while planning the project, taking into Read More
For lots of content developers that use WordPress, each innovation and alteration within the platform can become destructive, especially when it comes to productivity and output. This is particularly the case with people that are still shifting their habits from the old Editor to Gutenberg because the New Editor includes more than a few innovations Read More
