How many plugins are enough? That’s one of the questions that constantly baffles WordPress users and sparks a continuous debate in the WordPress community. Novice website owners often install as many plugins as possible, irrelevantly whether they actively use them on their website or not. With more than 55,000 plugins in the WordPress repository, it’s Read More
There are multiple factors that you need to consider when developing your WordPress website. Everything needs to be visually pleasing so that people want to be there and browse through it. Also, it needs to accommodate your content, and most importantly, it needs to be usable and help visitors achieve their goals. This is where Read More
When you want to scale a digital publishing business, you must prepare in every aspect, from your content to the integrated ads, and of course, traffic expectations and goals. This is especially true when you expect large volumes of traffic, whether due to content, holidays or events when engagement can reach its peak. As the Read More
As long as the Internet exists, usability and user experience will be an integral part of every website. Furthermore, thanks to the competitive landscape, it’s more vital than ever before for businesses to have a well-designed and functional website, as well as a detailed understanding of usability and UX if they want to succeed online. Read More
Reaching your target users through search engines matters! Even more, the majority of users choose to buy from a business that is on Google’s first search engine result page. This is why it is no surprise that the best brands in the world invest heavily to improve their SEM strategies and achieve success with their Read More
In the first part of our Multisite Guide, we answered the question of what a multisite network was. But probably the more important question to you is whether it is suitable for your entrepreneurial project. If you are not yet completely sure about using a multisite solution and you still research the topic, now we Read More
It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Businesses invest a lot to capture and convert users as new customers. As a matter of fact, for every $92 spent on attracting potential customers, $1 dollar is spent on conversion rates. Studies have also shown that the ad-blocking usage has been increased to 40% on laptops, and 15% on mobile devices. There is a Read More
You’ve put a lot of time and hard work into your WordPress website for the sake of engaging users and directing more traffic and leads to your business. However, luring modern users so that they will interact with the content on your website is not that easy. They’ve become more savvier than ever before, and Read More
What is web accessibility exactly? Well, it is certainly more than a catchphrase that will make you sound smart attending WordCamps! As a matter of fact, WordPress sites that don’t comply with the accessibility rules are the perfect target for lawsuits and lower conversion rates. However, having an accessible WordPress website means much more than Read More
As the eCommerce industry continues its growth, retailers can experience the benefits of selling goods online, particularly if they use a CMS such as WordPress and an eCommerce extension such as WooCommerce. It is the chief eCommerce plugin that can serve as the perfect platform for building a user-friendly online store. The plugin has more Read More
The evolution of SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking in SERPs are practically the same. In an article in MOZ, Bridget Randolph wrote about the Read More