Common WordPress-related tutorials re: security, performance, some technical terms and such
The development of WordPress as a content management system is nothing short of remarkable! Since its beginning as a blogging platform, it grew into the best multipurpose CMS used by millions of businesses and big brands worldwide. The reasons for this are its open-source nature, excellent security, scalability, flexibility and data management benefits. Additionally, the Read More
What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
When you want to buy a printer, what is the first brand that comes to mind? Xerox. It is the most well-known and desired brand. Or, when considering the purchase of an all-terrain vehicle, which brand do you consider first? Of course, Jeep springs to mind immediately. You get the point, right? These are Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Starting an eCommerce business at this point in time sounds like a dream. You will source the products from another country, place them on your website, set an urgency discount timer, and voila, you’re a millionaire overnight, right? Wrong! Here are some sobering statistics: 90% of eCommerce companies fail within 120 days of starting up. Read More
An organization or company will never be successful without knowing their target market and who purchases their products or services. Finding the right target audience should be one of your top priorities. If you’re not able to find and understand your target market, you can’t expect to grow your business. Every niche today is competitive, Read More
As the demand for technology arises, so does the need for digital marketing. Did you know that 90% of shoppers who visited a store in the last week, say they used online research before that? And tech shoppers spend 74% of their time researching online versus 26% offline? This means that your online presence is Read More
WordPress is the greatest content management system ever. The stats prove it. It is used by 61.5% of all the websites that have opted for a CMS solution, or 34.7% of all sites on the Internet, according to the latest w3techs usage data. With WordPress, you can create any website you want. That includes online Read More
Have you ever given any thought about WordPress maintenance? What the entire process involves, and how often you should perform specific tasks? In many cases, businesses don’t even bother thinking about maintenance until a serious outage happens. And the truth is, running a website is much like running a company. There’s a lot of behind Read More
The eCommerce industry continues its growth. In 2019, globally, people have spent nearly $3.46 trillion, and with more and more companies expected to jump on the eCommerce bandwagon, many of them will also either stay with their current platform of choice or decide to opt for a new one. Undoubtedly, WooCommerce and Shopify are two Read More
Without links, it’s impossible to rank your content! With a proper internal linking strategy, you can connect the related pages on your site, showcase your best content, and help Google discover your best posts and pages. Internal links provide Google with the structure of your website. They also determine the hierarchy of your site, allowing Read More
Have you ever noticed a Google search result that looks more stylish than the rest? You know, the ones that include a star rating, and a little bit more info about a product or service. That extra information, media, and star ratings are called a rich snippet. The code that tells the search engine to Read More
