Common WordPress-related tutorials re: security, performance, some technical terms and such
Setting up an online store with WooCommerce is not hard. It’s user-friendly, it’s scalable, and with just a few clicks you can turn your website into a powerful eCommerce shop. In fact, WooCommerce is the e-store tool powering over 28.24% of all online stores and is also well integrated the most popular CMS out there, Read More
Tracking conversion has always been an essential part of marketing. And modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party Read More
Serverless refers to applications where the management and allocation of servers and resources are managed by a cloud provider. This means that the cloud provider dynamically allocates the resources. The app is running in a stateless container that can be triggered by an event. One such example of the above and the one that we Read More
There’s no better place to connect with business professionals than on LinkedIn. In fact, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel. If we need to speak about numbers and compare LinkedIn to the other popular social media Read More
It is undeniable that Software as a Service (SaaS) has changed the global business landscape. For companies, cloud computing proved to be a boon which has allowed them to experience the benefits of implementing SaaS to their businesses. 38% of companies state they are running almost completely on SaaS. This number will probably continue to Read More
There are a number of ways how a website could help your business grow. But having a website alone does not guarantee more customers. Well-established companies know that their websites should be turned into sales machines to attract and convert customers. According to the latest survey by HubSpot: The first five seconds of page-load time Read More
The development of WordPress as a content management system is nothing short of remarkable! Since its beginning as a blogging platform, it grew into the best multipurpose CMS used by millions of businesses and big brands worldwide. The reasons for this are its open-source nature, excellent security, scalability, flexibility and data management benefits. Additionally, the Read More
What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
When you want to buy a printer, what is the first brand that comes to mind? Xerox. It is the most well-known and desired brand. Or, when considering the purchase of an all-terrain vehicle, which brand do you consider first? Of course, Jeep springs to mind immediately. You get the point, right? These are Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Starting an eCommerce business at this point in time sounds like a dream. You will source the products from another country, place them on your website, set an urgency discount timer, and voila, you’re a millionaire overnight, right? Wrong! Here are some sobering statistics: 90% of eCommerce companies fail within 120 days of starting up. Read More
An organization or company will never be successful without knowing their target market and who purchases their products or services. Finding the right target audience should be one of your top priorities. If you’re not able to find and understand your target market, you can’t expect to grow your business. Every niche today is competitive, Read More
