Common WordPress-related tutorials re: security, performance, some technical terms and such
As we’ve already mentioned in the first part of this article, a marketing strategy could be extremely useful to gain insight, facilitate a thorough approach for all team members, align their creative efforts, provide powerful monitoring capabilities, and guarantee tangible results and flexibility. It also provides a detailed overview of everything needed to be done Read More
The navigation bar is a mainstay throughout your site. It allows visitors to move from one page to another with ease. Site visitors look for the nav bar, and it has a lot of power over how well your website performs. If a site visitor lands on your page and has no idea where to Read More
“I got 100,000 web visits today!” Well, good for you! But, how many of those 100K visits opted for your products or services? You’d expect that a huge amount of web traffic would result in increased conversion rates, right? But, what if it doesn’t? Why is that? Your intention to bring more traffic to your Read More
In today’s buzzing marketing environment, to be on top of the wave and stand out from competitors, you have to win the crowd by showing them you’re trustworthy. Actually, according to AdWeek, 63% of consumers will opt for your brand if they consider it authentic. The statistics clearly point to the fact that gaining and Read More
A penalty is never a good thing. It doesn’t matter whether it’s in sports or online, it represents a huge disadvantage in any given field. Whether you like it or not, Google will punish you if your website tactics go against their primary goal – delivering the most relevant content that the users search for. Read More
According to Internet Live Stats, there are more than 1.85 billion websites in the world as we speak, of which, about 200 million actives ones. Since the number of Internet users is going to grow in the years to come, we can expect that the number of websites is going to increase, as well. Google Read More
Video is the future of content. In a recent HubSpot survey, 55% of respondents said that they watch video content all the way through as opposed to skipping through it. All other content types, including social media posts, news articles, blogs, and podcasts lag behind. Video is clearly becoming the most important web medium. Cisco Read More
With the help of social media, you have the power to connect with your target audience. Social networks like Facebook are excellent platforms where you can interact with your followers. But, in order to really form a connection with your fans on Facebook, your targeting needs to be on point. By having a Facebook business Read More
Establishing yourself as the go-to provider of quality content, guidance and information in your niche can be a daunting task. As someone with content authority, you would be able to create content that reflects your personal style of storytelling and still carry weight with a lot of people. The reason for this is simple – Read More
In recent years the question of “Whether to invest in inbound marketing?” has shifted to “How much to invest?”. According to HubSpot “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.” At the same time, “Only 30% of B2B marketers say their organizations are effective at inbound marketing, down from Read More
Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identified the problem points, the proposed solutions, the implemented actions and the end result. If done right, case studies should help Read More
Developing a modern WordPress website can be troublesome if you haven’t used the platform before. The WP ecosystem is constantly on the rise and evolves so fast that sometimes, it’s hard to catch up with all the platform problems and their solutions. WordPress is the best content management system. It easy to use, extremely powerful Read More