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Tutorial Category: Tutorials

Common WordPress-related tutorials re: security, performance, some technical terms and such

Putting Lipstick on a PPC Landing Page

Putting Lipstick on a PPC Landing Page

Beauty without substance rarely captivates for long, and your PPC landing pages are no exception. Eye-catching designs might initially grab attention, but they won’t convince visitors to convert without solid substance backing them up. You’ve likely spent considerable money driving traffic to your landing pages through paid search campaigns. But what happens when visitors arrive Read More

Is Bing Ads worth it?

Bing Ads (now Microsoft Advertising) is Microsoft’s online advertising platform that allows you to display ads on the Bing search engine and its partner websites. It offers a similar pay-per-click (PPC) model to Google Ads with the purpose of reaching a wide audience across different devices. Originally MSN adCenter, it was launched in 2006 and Read More

How Interactive Quizzes Can Supercharge Your Lead Generation

Interactive marketing has reshaped the way businesses engage with their audiences, bringing them closer through two-way communication. One standout strategy in this realm is interactive quizzes. These engaging tools aren’t just a fun distraction – if used correctly, quizzes become powerful lead generation machines when used effectively. In this blog, we’ll explore how interactive quizzes Read More

Cookie Requirements for GA4

Google Analytics Cookies and Consent in GA4

When Consent Mode is implemented, it affects how and what data is collected by Google’s services. There are two consent types handled by Consent Mode: Ad Storage: Determines whether users allow ad personalization and targeting. Analytics Storage: Consent for analytics and performance tracking. Depending on user preferences: Consent Granted: Allows full data collection for comprehensive Read More

11 Tips to Decrease CPC in Google Ads

11 Tips to Decrease CPC in Google Ads

You don’t have a traffic problem. You have a cost problem. Google Ads is an auction. And in an auction, the highest bidder wins, but that doesn’t mean the smartest bidder pays the most. In fact, the most effective advertisers pay less per click while still dominating the search results. Why? Because they understand how Read More