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Marketers and business owners striving to enhance their online presence often question which approach offers the best results and return on investment – SEO or SEM? What if the ideal solution involves both? In this article, we’ll explore how to construct an effective digital marketing strategy that harnesses the potential of both organic and paid Read More
Online course communities are a powerful way to engage, educate and inspire your audience. Not only do they create a sense of unity amongst learners, but they also allow instructors to build relationships with their students. By creating an online course community in WordPress, you can easily manage and grow your student base while providing Read More
Do you know that 90% of all startups fail? In most cases, their failure comes from both customers and the market not being ready for what they offer. This is why idea validation, being a process of testing business ideas, is crucial to help you understand the market. Also, it helps verify the current need Read More
Even the best websites experience issues from time to time. That’s why every website owner, whether it’s a .edu website or a .com knows that backups are an essential part of site maintenance. When a site goes down, having a backup and restore WordPress plugin means you can get back up and running quickly. When Read More
Building an effective website that’s user-friendly and ranks with search engines can be a daunting task. Fortunately, understanding a bit about how to structure your site and content can help you deliver both improved user experience and a site that will show up in search engine results pages (SERPs). Although pagination is not the most Read More
Are you using a local SEO strategy to increase your traffic? If not, you might be missing out on some serious business, especially if you run a small to medium brick-and-mortar company. Local SEO copywriting is an important skill to nurture if you want to grow your business’s traffic, particularly in the city or town Read More
Customer reviews have always been crucial for businesses for a variety of reasons. Not only does your brand presence on review sites help you promote your brand indirectly, but it also guides customers in their decision-making process and persuades them to purchase your products or services. Naturally, review sites were eventually created to collect customer Read More
In the world of eCommerce, if the product is king, then customer support is definitely the queen. The secret to great brand reputation is managing customer queries well and on time. Customers that are pleased with your products and services will not only come back for more but will also refer others to you, making Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
The explosion in the popularity of social media, and its continued rise in attractiveness, is not just for personal use. Social media is used in a variety of business contexts, from promoting the business itself to selling products. Social media can also be an effective tool for recruiting if used properly. Recruiting and retaining quality Read More
Hold your horses on assembling keywords into a domain name and looking it up for availability. We will eventually get there anyway. For non-marketers, we have developed an actionable guide on how to invent a working and livelong brand name for an eCommerce business, featuring tools and techniques. If you’re seeking out a working eCommerce Read More
We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. What you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business. Human Attention Span The last couple of Read More
