Questions that you need to ask your agency
Have you ever been annoyed by a company that is flooding you with non-stop emails? How about forgetting a business that rarely communicates with you? You see, email marketing is among the most popular forms of marketing, and it can be very effective. However, there is a thin line between said effectiveness and being ineffective. Read More
Hey everyone, it’s that time of year again – the huge Black Friday sales event that gets everyone hyped for major deals and discounts is coming up fast. Shoppers get into a frenzy trying to grab the hottest bargains, the crowds go wild and the energy gets electric! We know you WordPress fans look forward Read More
What do you do when a person is interested in your products/services? They could become your clients. Therefore, it is very important how you approach them. More often than not, this is done through scheduling a call. Of course, it could be stressful to have to talk to a stranger over the phone for the Read More
As more and more people use their phones and tablets to surf the web and shop online, it’s clear we’re living in a mobile world. These days over 90% of internet users are tapping into the web on their mobile devices. Mobile traffic makes up 55% of all website visits. Mobile SEO has become super Read More
Why do you need to write a press release? Well, simply put, because the media has great power and influence over society. It is not without a reason that the media is known as “the Fourth Power”, or “the Fourth Estate”. Therefore, it is important to have good relationships and connections with the press. You Read More
Have you ever heard about the term “above the fold”? It has a lot to do with first impressions. When you are interacting with another human, you subconsciously decide whether you like them or not within the first 7 seconds. The same thing happens when you visit a website – either it grabs your attention Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
Every business, no matter how big or small, is constantly looking for ways to increase their sales volumes. While there are many strategies out there to sell more, you also need to consider a lot of factors, including what customers want, what’s relevant in your niche, and so on. Ultimately, one of the most popular Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. As Generative AI goes Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
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