Questions that you need to ask your agency
Today’s consumers use a variety of channels to interact with businesses, and they usually use them simultaneously. People often begin browsing online on their phones. Then they may go to a brand’s social media account or check the reviews page on their website to see what others have to say. They may return to the Read More
The role of a Project Manager in the software development field varies from one company to another. Depending on the management structure, it may include different duties or responsibilities. In addition, each project and each client is different and the Project Manager must adapt to the environment. However, one thing is sure, as a PM, Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Digital marketing efforts and having an online presence have never been more important than they were in 2020. If you haven’t paid any attention to this yet, then now is the time to amp up your marketing game. In this article, we will be reviewing 7 content marketing ideas that you can add to your Read More
Since the year 2000, the Pantone Color Institute has taken up the annual tradition of announcing the color that would best reflect the year ahead. The big reveal for 2021 includes not one, but two independent colors – a neutral Ultimate Gray and a vibrant Illuminating Yellow. These accentuate how different elements come together to Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
A customer engagement strategy offers the pathway to achieving key business objectives – nurturing loyalty, building customer ambassadorship, encouraging brand growth and increasing revenue. When your company engages with clients, it pulls them closer to your business. It motivates them to interact with your brand and participate in the experiences it creates for them or Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
In the digital world, 2020 will be remembered as the year when big-scale changes happened. Businesses around the world went online, new formats and approaches took over, and suddenly, as if overnight, everything got digitized. This transition brought new cards into play, inspired new initiatives, and forever changed the way we use technology. There’s one Read More
Quality assurance specialists play an important role in the software development process. You could say that they are the unsung heroes you never hear about. Simply put, they are the ones who need to make sure that a software product is released with the least amount of defects problems. In order to achieve this, a Read More
