Questions that you need to ask your agency
Planning is the foundation of business success. If you want to conquer the market, grow your endeavor, and stay ahead of the competition, you need to work hard and offer a great product. However, if you want your company to stand the test of time, you also need to establish your goals. While none of Read More
One of the greatest benefits of digital marketing is that, if implemented properly, it can bring in a steady flow of leads. However, it’s one thing to populate your pipeline and make sure that new potential customers are pumped in regularly, and a completely different endeavor to qualify them, determine their true value, and ensure Read More
Regardless of whether we are talking about personal development, education, or business, setting the right goals is an important prerequisite for success. However, unfortunately, it’s rarely enough to just decide what you want to do in order to achieve it, especially when you have a more ambitious endeavor in mind. To that end, you need Read More
Emojis are a new, modern, and global language. Everyone uses them in social media, chats, text messages, and even during business arrangements. Just like memes, emojis in social media marketing and in everyday communication are a phenomenon that quickly entered our lives and became a staple of written expression. The word emoji comes from the Read More
If you’ve been working in the digital marketing industry, chances are you’ve heard about the term “orphan pages”. But what does it mean to refer to one of your pages as an orphan? The answer is simple enough, yet ignites thoughts about the importance of internal linking. So, without further ado, let’s get started. What Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
Opt-in forms are a powerful inbound lead generation tool. They provide you with an easy and accessible way to request and obtain the information of your website visitors, and add them to your business email list. However, for the opt-in forms to be efficient, you not only need to invest the time and effort to Read More
There is absolutely no doubt that customer relationship management (CRM) software has been revolutionary in marketing and sales, and a tremendous step for businesses all over the world. But a step ahead from what? A Blast From the Past Do you remember Rolodex? Yeah, that contraption that used to hold a central place on every Read More
SEO specialists are always looking for ways to improve click-through rates, get on top of the SERPs. However, in recent years, there’s a new digital phenomenon, called zero click searches. These searches have changed the rules of the SEO game, and bring their own advantages and disadvantages. Stay with us to find out more about Read More
WordPress is by far the most popular CMS. It has come a long way since it was created as a blogging platform back in 2003. According to the latest WordPress statistics, it powers 835 million websites, or 43.3% of all websites globally. Despite its popularity, not a lot of people outside of the WordPress community Read More
During the past decade, memes have turned into a part of modern culture, a way to express emotions, and a rapidly-spreading humorous phenomenon. Memes have crawled into every part of our lives, and business is no different. Meme marketing is not just a phase, it’s something to take seriously. Moreover, the power of meme marketing Read More
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