Questions that you need to ask your agency
The fact that you can create a website within minutes nowadays is pretty awesome. But just because you have a live website does not mean that it will be visited, that it is engaging, converting users and serving as a sales machine. In 2025, websites need to be interactive, more than anything else. Why Interactive Read More
The goal of search engine optimization is to make your website equally enjoyable to your customers and Google’s robots alike. And while high-quality content is what people usually focus on, there are background factors that both influence the user experience and can affect your ranking. To take care of these, you should improve the technical Read More
Have you ever been annoyed by a company that is flooding you with non-stop emails? How about forgetting a business that rarely communicates with you? You see, email marketing is among the most popular forms of marketing, and it can be very effective. However, there is a thin line between said effectiveness and being ineffective. Read More
With 9 billion daily searches on Google and the average person relying on the search engine for 3-4 queries each day, “Just Google it!” has become a part of our daily lives, making it better. And every time we search, an ad is waiting for us on the results page. Google ads are effective because Read More
If you are an active member of LinkedIn, chances are, you have started receiving notifications like this: Maybe you have even already added your expert opinion on a topic. It is not like LinkedIn blogging is something new, what is new is that now the platform is aiming to encourage industry professionals to share their Read More
Email is everywhere these days. We’re bombarded with promotional messages, newsletters, and spam, spam, spam. But one type of email delivers special value – the transactional email. Transactional emails provide key information users need, like order confirmations, password reset instructions, or shipping notifications. They deliver personalized, concise messages that focus on the essential details of Read More
Love it or hate it, social media is a factor you must take into account when doing business in the 21st century. However, social media is not just a platform to share funny pictures, or let people know about upcoming events. You can also use social media to drive traffic to your website – something Read More
An effective marketing strategy usually spreads across multiple channels to reach a maximal audience and have an optimal impact. Digital marketing attribution modeling helps marketers understand which channels contribute most to conversions, enabling better budget allocation. Learn more at https://t.co/MrAiS5HQML @wpdevrix — Dr. Sharmin Attaran (@Prof_Shar) November 2, 2024 You compose engaging blog posts, invest Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In the 2020’s B2B brands are diversifying their efforts to include formats Read More
In SEO, a lot of times we talk about experience, expertise, authority, and trustworthiness. But how does one establish credibility and legitimacy? How do you send signals to Google that you are a master in your field, and your content is high-quality and professional? Semantic SEO enhances search rankings by focusing on user intent and Read More
Making decisions based on emotions is almost next to human nature. This applies to nearly everything – from simple choices in your daily life to your buying behavior. “95% of our purchase decision making takes place in the subconscious mind” – According to professor Gerald Zaltman of Harvard To put it simply, emotional marketing uses Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. Generative AI offers innovative Read More
