Questions that you need to ask your agency
You’ve seen it countless times – there’s a product, and its inseparable companions – the features, and its benefits. In fact, have you ever wondered how a feature could also be a benefit? Of course, both serve different purposes, but sometimes a feature could also be seen as a benefit. Readers Also Enjoy: How to Read More
Email is everywhere these days. We’re bombarded with promotional messages, newsletters, and spam, spam, spam. But one type of email delivers special value – the transactional email. Transactional emails provide key information users need, like order confirmations, password reset instructions, or shipping notifications. They deliver personalized, concise messages that focus on the essential details of Read More
“What a wonderful day, let me browse the internet, and take a look at a bunch of ads”, said no one ever. Yeah, ads are annoying. Back in the day, TV commercials were technically unskippable, always irritating viewers by interrupting their favorite shows with what felt like an eternity of products and service promotions. Naturally, Read More
When a website’s traffic is down, a lot of questions arise. Using tools like Google Analytics to monitor website traffic can be particularly enlightening when you’re faced with a consistent decline or a sudden drop. This situation happens to every site and often gives its owners sleepless nights. The decline could be a clear signal Read More
With strong customer lifecycle management, organizations can build long-term mutually beneficial relationships with their audience and power business growth. It’s a practice that leverages powerful insights to help businesses cautiously improve and increase the value and satisfaction of their clients. Customer lifecycle management (CLM) represents a set of tools and practices that help brands provide Read More
Over the past two centuries, content marketing has gone through quite an evolution. It has taken many forms through various mediums, but its main components – clear objectives, a great understanding of your target audience, and a strong promotional strategy, are and will always remain unchanged. Content creation is an exciting, and sometimes overwhelming endeavor. Read More
New product development is exciting for companies, especially when they are launching an innovative solution that may change people’s lives for the better. However, the market is not always as eager to embrace novelty as businesses are. To ensure the commercial success of their products, companies utilize demand creation strategies that catch the customer’s attention Read More
The affiliate marketing business model is very popular, since it’s super easy to get started, and doesn’t require any expertise or strong technical skills. What’s more, WordPress is extremely popular with affiliate marketing websites, due to its versatile and scalable nature. That said, while it might be easy to start, it could be a bit Read More
Humankind has embraced communities ever since the dawn of humanity. Back in the caveman era, we realized that our chances of survival are much higher if we collaborate with other people, rather than going at it alone like a lone wolf. Communities are also quite important in the context of today’s article. Micro communities, to Read More
Digital trends and expectations change constantly. Some come and stay just for a season, then fall into oblivion just as quickly. Others, however, transform the design landscape for years to come, awakening a new era in the way websites are created. Keeping up with the hottest website design trends and innovative practices is vital for Read More
Artificial intelligence has been making its way into every aspect of our lives for quite some time now. From business to home appliances, chances are, there is some form of AI you can use. Customer service is no different. In fact, it was one of the first to embrace AI tools, since the inception of Read More
We’ve all heard about artificial intelligence, be it from sci-fi movies or from following the latest technology news and trends. But what does the term AI as a Service mean? Is it robot waiters who bring you food and drinks? Perhaps it’s a personal butler, ready to take care of your every need? Don’t worry, Read More
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