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Tutorial Category: Ad Operations

Blog Monetization Techniques

8 Blog Monetization Techniques to Try

Running a blog is a time- and energy-consuming endeavor. As such, regardless of your motivation, if you do not invest in blog monetization well, it may become a burden. Furthermore, since there’s a myriad of easy-to-implement blog monetization techniques, you should at least consider trying out some of them. In fact, with the proper approach, Read More

Retaining Talent in the Publishing Industry_ 7 Tips and Insights

Retaining Talent in the Publishing Industry: 7 Tips and Insights

Retaining talent can be challenging in any industry. Media and publishing are no exception to this. Regardless of whether we are talking about journalists, content writers, marketers, editors, data analysts, or AdOps, it’s becoming quite difficult to keep skilled professionals around. However, in digital publishing, a business’s success is defined by its talent. It depends Read More

Programmatic Advertising

Programmatic Advertising Explained

Programmatic advertising has been a hot topic in marketing for a while now. That’s because it dramatically simplifies the digital advertising process for both advertisers and publishers, all the while maximizing the results. It’s a win-win. Still, as it is a developing field as well as a techy topic, a lot of marketers struggle to Read More

9 Best Paid Search and PPC Practices

Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More