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Tutorial Category: Ad Operations

9 Best Paid Search and PPC Practices

Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More

Trends to Implement in 2023

Advertising Trends: Tactics to Implement in 2023

Advertising has been around since ancient times. Some claim that the earliest case of advertising was back in 3000 BC on a papyrus. Naturally, as time passed, and humankind changed, the way we advertise also changed. From radio commercials to TV ads, billboards, newspaper advertisements, and in the past few decades – online advertising. Now, Read More

Retaining Talent in the Publishing Industry_ 7 Tips and Insights

Retaining Talent in the Publishing Industry: 7 Tips and Insights

Retaining talent can be challenging in any industry. Media and publishing are no exception to this. Regardless of whether we are talking about journalists, content writers, marketers, editors, data analysts, or AdOps, it’s becoming quite difficult to keep skilled professionals around. However, in digital publishing, a business’s success is defined by its talent. It depends Read More