Google Ads is an important asset to any online strategy. It can help you build your digital presence by positioning your brand’s name right at the top of the SERPs. Because, let’s face it, regardless of how great your organic ranking is, the paid results are always a step ahead of it. However, for your Read More
Data asset management is an integral part of modern digital publishing. It enables the online newspapers and magazines to better manage and organize the information at their disposal, and utilize it in their strategies. To build their revenues, publications need to balance both the reader’s and the advertiser’s interests. Breaking this balance may result in Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
Digital publishing is a dynamic industry and there are always new and emerging trends to keep up with. In 2022, the marketplace will continue to evolve and provide opportunities for small and medium-sized publications to better engage their audiences, increase loyalty, and scale upwards. Current events have contributed to people spending more time online and Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Social media branding is more important to publishers than to any other business. Social platforms are the go-to source of news and information for a majority of the population worldwide. This makes the newsfeed the quickest and easiest way for a publication to reach its audience and put its content on their radar. However, social Read More
Last year was marked by so many fundamental social and business changes. Digital advertising was no exception. Especially in adtech, 2020 not only confronted us with new challenges but also increased the effect of already existing problems. It is no news that the industry is suffering from a lot of inefficiencies due to the increasing Read More
Pay-per-click or PPC campaigns are mostly used to increase sales and generate leads for businesses. This is usually done by driving traffic to your website from ads displayed in the search results. However, when done right, PPC can also be used to build awareness around your company and increase brand recognition. Increased recognition helps you Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
