“What a wonderful day, let me browse the internet, and take a look at a bunch of ads”, said no one ever. Yeah, ads are annoying. Back in the day, TV commercials were technically unskippable, always irritating viewers by interrupting their favorite shows with what felt like an eternity of products and service promotions. Naturally, Read More
Money matters. Whether you want to have additional income or you want to turn your website into a money-making machine, WordPress allows you plenty of opportunities for site advertisement to grow in revenue. Yes, with the rise of adblockers everything seems skeptical. This is why if you want to start a brand new build, you Read More
Aggregated news outlet platforms are a preferred information source for a majority of online users because they are convenient and save time. People have access to syndicated content from various publishers and can list their interests, choose preferred publications, follow stories, and obtain personalized news briefings. Google News is one of the most popular solutions Read More
Advertising is undergoing a rapid transformation. The market is expanding, and competition is fierce, posing challenges for those attracting new customers. Embracing new marketing tools and adapting to emerging trends, such as the imminent demise of third-party cookies, is important. This is where Retail Media Networks (RMN) come into play. They harness first-party data and Read More
With 9 billion daily searches on Google and the average person relying on the search engine for 3-4 queries each day, “Just Google it!” has become a part of our daily lives, making it better. And every time we search, an ad is waiting for us on the results page. Google ads are effective because Read More
Advertising has been around since ancient times. Some claim that the earliest case of advertising was back in 3000 BC on a papyrus. Naturally, as time passed, and humankind changed, the way we advertise also changed. From radio commercials to TV ads, billboards, newspaper advertisements, and in the past few decades – online advertising. Now, Read More
Can you imagine living in a world without cookies? Fear not, Cookie Monster, we are not talking about those cookies. From the position of a WordPress agency focused on data, performance, and growth traffic, we are referring to the third-party cookies that websites use to track, personalize and save information about user sessions. Cookieless marketing Read More
What is ad viewability and why is it important? 86% of users pay zero attention to banner ads. Just 1% of those who do, actually engage with them. Viewability is a really important metric for digital publishers, concerning programmatic advertising. It was introduced to fix the issue with having ads that can’t fit into a Read More
Retaining talent can be challenging in any industry. Media and publishing are no exception to this. Regardless of whether we are talking about journalists, content writers, marketers, editors, data analysts, or AdOps, it’s becoming quite difficult to keep skilled professionals around. However, in digital publishing, a business’s success is defined by its talent. It depends Read More
In digital publishing, the term independent journalism is often politicized, and for a reason. Not long ago, producing mass media was only available to institutions with access to substantial resources and power like governments and corporations. Over the years, this has become an outlet for abuse of authority, misinformation, and lack of POV diversity in Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Programmatic advertising has been a hot topic in marketing for a while now. That’s because it dramatically simplifies the digital advertising process for both advertisers and publishers, all the while maximizing the results. It’s a win-win. Still, as it is a developing field as well as a techy topic, a lot of marketers struggle to Read More
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