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Tutorial Category: Ad Operations

Digital Newspaper Subscriptions Persuading Users to Cross the Paywall

Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall

Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More

How to Calculate Return on Ad Spend

How to Calculate Return on Ad Spend

When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More