Last year was marked by so many fundamental social and business changes. Digital advertising was no exception. Especially in adtech, 2020 not only confronted us with new challenges but also increased the effect of already existing problems. It is no news that the industry is suffering from a lot of inefficiencies due to the increasing Read More
Pay-per-click or PPC campaigns are mostly used to increase sales and generate leads for businesses. This is usually done by driving traffic to your website from ads displayed in the search results. However, when done right, PPC can also be used to build awareness around your company and increase brand recognition. Increased recognition helps you Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
