WordPress monetization matters! Whether you want to have additional income or you want to turn your website into a money-making machine, WordPress allows you plenty of opportunities to grow in revenue, especially with advertising.
Yes, with the rise of adblockers everything seems skeptical. This is why, if you want to start a brand new build, you need to think about whether you’re serious about running ads on WordPress or for you, it’s just another side income craze that will go away.
There are web owners that make good money from running ads. But in most of the cases, nobody became an instant millionaire by allowing ad space alone.
Nevertheless, running ads on a WordPress website still makes sense and in this article, we’ll take a look at some of the methods of WordPress monetization that you can use to increase your revenue through your favorite CMS.
Perhaps the most popular way to monetize your WordPress website is Google AdSense. It is an advertising network run by Google, which provides you with the possibility to increase your revenue by showing text, images, videos, and another engaging type of content.
Running Google AdSense on your website is fairly easy because Google supervises the relationships with the ad buyers. They collect the payments, take their management fee, and send you the rest of the money.
Google AdSense allows you to run PPC (Pay-per-click), which implies that you’ll earn money whenever the user clicks on one of the ads, and advertisers will be only charged when someone clicks the ad as well.
All in all, it’s a nice way to earn passive income, and to learn how to set it up properly on your WordPress site, see this video from WpBeginner:
WordAds is the authorized WordPress.com advertising program that web owners can utilize. With WordAds, you can feature ads from external ad networks such as Google, Facebook, AOL, and more. Learn more about WordAds. You have a couple of options for running WordAds on your website:
- Running ads on all of your pages and share the better part of the revenue with WordPress.
- Signing up for WordPress VIP, which is intended for enterprise websites, and using WordPress.com Business where you can run your own ads.
You can also run your own ads on your self-hosted WordPress site, with WordAds being available for all Jetpack uses in Premium and Professional plan.
How Does the Ad Placement Look Like?
If your theme allows only one placement per page, you can run the ad below the first post listing or at the bottom of each individual post. The ad will be in a medium-sized rectangle.
Besides the medium rectangle, WordAds themes also allow you to run 4-5 ad placements: a leaderboard horizontal unit in the header and a skyscraper vertical unit in one of the sidebars.
You’re eligible for WordAds if:
- You upgrade to the WordPress.com Premium or Business plans that have automatic access to the WordAds program and can set up advertising on their sites immediately.
- WordPress.com bloggers, who are using a Free or Personal Plan, have moderate to high traffic and appropriate content also have the option to apply to the WordAds program.
- Only sites with a custom or mapped domain can apply.
If you’d like to personally run and manage third-party ad networks such as Google AdSense, OpenX, Lijit, BuySellAds, and Vibrant Media, they’re also available via WordPress.com Business Plan.
Affiliate Blogging (Links) Program
You can also include affiliate links to your blog content, but, only if the main purpose of your blog is to serve original and high-quality content, and of course, as long as the ad code is approved.
There are several constraints that you should take into consideration if you want to work with an affiliate program on your site:
- WordPress doesn’t allow affiliate links for gambling.
- Get-rich-quick schemes are strictly forbidden.
- Multi-level marketing programs are also forbidden.
- Don’t even think about pornography affiliate link.
- And don’t attempt to execute some sort of phishing-type scams.
The above are strategies that are specifically intended for driving traffic to affiliate links, and this is the reason why WordPress won’t allow you to run any of them.
One of the easiest and the most accepted way to get started with an affiliate program is Amazon! For more info, read the support documentation that includes precise directions for adding Amazon Affiliate links to your WordPress content.
WordPress sponsored posts are any type of content that promotes a specific product or service, which you’re encouraged to post by the company or individual who makes/sells/provides it.
Incorporating this type of content on your site in most of the cases results in some kind of compensation for you or your company in the form of payment, freebies, etc.
Keep in mind that WordPress does not allow sites where most of the content is sponsored. Also, a sponsored post also cannot include any type of content that violates the Terms of Service.
Plugins and Tools for Better WordPress Ad Management
Natively, WordPress doesn’t feature a simple method for managing your ads.
If you use some of the common Themes, it’s likely that the theme itself won’t allow you to display ads either. In other words, you need to have the technical knowledge to alter your theme files and insert the necessary ad code into your WordPress site.
However, with a good ad management plugin you can embed your ads pretty much everywhere you want on your site, which will help you to get the most out of your WordPress structure and advertising strategy.
The following are some of the best ad management WordPress plugins that can increase your revenue from placing ads on your site:
AdSanity allows you to easily insert ads on your WordPress website by using widgets and an ad inserter button in the visual editor.
This plugin supports both banners and ads administered and sold by you, together with external ad networks like Google Adsense. Let’s not forget that this plugin also provides you with additional impressive features such as ad scheduling, ad groups, ad analytics, and so on.
You can generate as many ads as you want and simply insert them through custom widgets, shortcodes, or the post editor. You can also include ad blocks in specific posts in WordPress, which is really useful if you want to enhance the performance of your ads without retouching the theme file.
This is another strong WordPress ad management plugin that can be used for both hosted ads and rotational banner/network ads.
With AdRotate, you to comfortably develop ads and ad groups for your WordPress posts by using shortcodes. You can also use custom widgets to insert ads in the sidebars of your posts, as well as analyze the effectiveness of your ads with basic stats and ad impressions.
You can use this plugin for free, however, a pro version is much better because it provides you with some advanced features such as ad scheduling, geo-targeting, Adblock disguise, mobile adverts, managing the media and ad assents, and much more.
This is an excellent plugin if you have a thriving system of WordPress sites and you want to directly sell ad spots to advertisers. In essence, it shortens the ad buying process by directly selling ads through your website.
OIO Publisher can handle the reporting, payments, and tracking processes for you. You can create ad zones of different sizes and types on your website and choose how many ads to display for each zone, select the ad prie, rotation factor, targeting, and so on.
This plugin is really easy to use because it comes equipped with a custom widget to display ads in the areas of your website where widgets are allowed. For more complex ad arrangements, you may need to dig into your WordPress theme files and place the ad zone code manually.
If you want something that will automatically insert ads in your blog posts, you’ll need the Insert Post Ads plugin.
With this plugin, you can create different ads of whatever size and then pick in which paragraph you want the ad to be displayed. You can also insert more than one ad in the same article and in a different number of paragraphs.
All in all, a very simple ad management plugin to work with. You just need to generate the ad and select the paragraph where you want to place it. You can also include a third-party ad code and a tailor-made HTML for the ads that you host on your own.
An ad management plugin that you can use for free, or pay up to use the premium paid version. Of course, the free version is good enough, but for more advanced features you need the paid one.
With this plugin, you can develop ad blocks and pick how and where you want to insert each block. You can insert the ad inside the blog content, before and after post content, between blog posts, before or after post excerpts, and so on.
This is one of the most popular WordPress ad management plugins. The plugin may be called Quick Adsense, but, it can be utilized for displaying ads of any kind, including Google Adsense.
With this plugin, you can also set up where you can manage your ad codes and choose how and where you want to display them. You can also choose to automatically display ads before or after articles, inside post content, after the excerpt, and more.
Web advertising is a lively field. As you can see, there are multiple tactics and multiple tools that you can use to develop an effective and profitable advertising campaign for your WordPress website.
If done right, advertising on your website can become much more than just a passive income. Don’t wait, pick your advertising method, create high-end blog content, and get ready to reap the benefits of advertising through your favorite CMS!