Are you planning to move your WordPress site to a new host? Many businesses are faced with the decision to migrate their site to another host because of issues with their existing provider who they’re possibly fed up with!
Of course, nobody wants to worry about changing web hosts. We all want 100% uptime, excellent load times, and a low-priced solution, all in one package.
But, sadly, the world of WordPress hosting doesn’t work that way, and the perfect scenario is almost impossible. If you’re not pleased with your current web hosting provider, you’ve might experienced some of the following five reasons why companies migrate their WordPress builds to a brand new host.
1. Too Much Downtime
Everyone in the marketplace will guarantee 99.99% uptime. But, how many of those companies back up those words with actual uptime and peak WordPress performance?
Your website is an important component of your business’s success, and this is why you need a hosting provider that will ensure that you’ll have stable uptime which guards against any type of revenue or client loss. There are several reasons why downtime can have a negative effect on your bottom line:
- Wasted Opportunities: If you’re in eCommerce, you can lose lots of sales opportunities and if you’re in B2B SaaS, you’ll lose product registrations and leads in the process.
- Damaged Reputation: Downtime can easily damage the reputation of your company. Let’s face it, first impressions matter, and second impressions matter as well, so if users want to access your site but experiences downtime, it’s a big problem that might turn them away.
- Wounded SEO: Depending on the length and the intervals of downtime, your SERP ranks can be damaged. This means that a recurrent website downtime will provide Google with enough ground to push your site down the ranks.
Consequently, anything shorter than 100% uptime means reduced traffic and a drop in revenue as well. When it comes to a quality hosting service provider and a reliable web experience, there’s no room for any sort of downtime or website failures.
2. Terrible Customer Service
Is there something more disappointing than not being able to reach out to the customer service rep when you need a problem resolved? Your business might depend on whether the glitch, bug or the issue can be solved swiftly. There could be many difficulties if your web hosting experience is a woeful one. If problems occur, you need to be able to connect with a customer service rep immediately.
Before you choose a hosting provider, you should at least check if the customer support team is up for the task! You need to make sure that each of your pain points will be dealt with before you choose who to hire.
To evaluate the customer service quality of your hosting provider, you need to analyze the following aspects:
- Response Time: How long does the current hosting provider take to respond to your ticket? Quick response time is something that you shouldn’t’ even negotiate. When you hit a roadblock on your WordPress site, time is of the essence, and there’s no excuse for not responding to your call.
- Solving Time: If the hosting team are experts, the resolution time shouldn’t be longer than few minutes. Each second is critical, and if your site doesn’t load properly, customers may leave. So, if you’re currently stuck with a hosting company that takes too much time to respond to your queries, you should cut your losses by migrating to a new one.
- Proficiency: If you get a quick response to your query, but, it is vague and doesn’t provide you with a practical solution, then that response is as good as no help at all! Make sure that you work with a staff that is trained to answer and resolve each of your hosting demands.
A quality host will offer you every type of support, from a ticketing system, to live chat, email, and even phone and video calls–24/7/365! Having multiple support options at any given time means that critical issues will be resolved quickly and with additional preventive measurements.
3. Slow Loading Time
It’s clear that website load time is vital to the success of your company. Whether you produce content or want to sell a product on your website, fast data delivery can make the difference between gaining new customers or losing them to your competitors. As a matter of fact, only a one-second delay can cost a company like Amazon up to $1.6 billion each year!
Your hosting service can make a big difference when it comes to the performance of your WordPress website. This is why you must have a strong hosting provider with the latest infrastructure and solid-state drives. A modern SSD can read data much faster than a standard hard-disk drive, it can be more expensive, but the performance is well worth it.
Robust hosting providers also make use of VPS environments or cloud networks that allow them to dedicate more resources to each client, which results in faster page and database loading. When the hosting infrastructure is set for speed, the provider should make additional efforts to additionally optimize the speed of your website.
A top-notch hosting plan also includes first-rate caching plugins and CDN access, measurements that can have a significant effect on your website’s speed. Caching helps your website deliver content faster and at the same time, decreases the load on web servers. A powerful host will provide you with a caching system of plugins and add-ons for all of your static files and databases.
4. Poor Security
The technology that we use today has transformed every industry, and one of the major concerns is cybersecurity. If you have a WordPress website that is not secured enough, you’re in for a real nightmare with stolen data, site breakdowns, and other malicious intents that could harm your business.
Your web host plays a huge role in the security and maintenance of your WordPress site. The wrong choice of host will result in inadequate protection of your build, as well as for all the other websites that are hosted on the same server.
Despite the robust core of WordPress, you may need additional layers of protection for your website.
One of the most crucial steps for a better WordPress security is the automatic update of the core, themes, and plugins, which, fortunately, are an option that is included in almost every hosting plan.
If you are working with a professional WordPress Development Agency, your developing team will most likely provide an additional layer of monitoring, making sure that automated updates do not override any functionality on the website.
Other useful traits that you need to look for when it comes to web security are automatic backups and SSL certificates. SSL certificates are critical because of their capability to encrypt the communication between servers and browsers. Moreover, SSL certificates gradually contribute to your search engine ranking and improve your position in SERPs as a result.
In addition to automatic updates and SSL certificates, a valuable hosting plan will also include regular scans and solutions for malware and viruses, web firewalls, and protection from DDoS attacks.
5. Lack of Features
Let’s clarify one thing – web hosting is a service that you have to pay for. So, in order to make a more educated decision, you need to understand the features that each hosting package provides you with, and the effect that these features will have on your WordPress site.
It is great to have all the basic features for your hosting package, but, wouldn’t you want to get more for your money? There are features that you might miss out on, such as:
- Good Server Location: Server location is one of the chief elements that affects the speed of your WordPress site. As a rule, a website will load faster if it’s been accessed from a place that is geographically near the physical position of the server.
- A Plethora of Useful Plugins: Don’t look for a bigger number of plugins – look for plugins that you can benefit from! Ensure that your hosting service provides you with plugins that will enhance the security of your site, improve your SEO, and make the monitoring and maintenance process easier.
- Performance-Oriented Architecture: You deserve nothing less than a breakneck speed and performance for your WordPress site! This is why you need a web host that can guarantee optimal usage of the latest technologies for maximum speed and performance, such as Nginx, MariaDB, PHP7, LXD containers, and a minimalistic hosting stack adapted for WordPress.
- Sandbox Environment: With a sandbox, or staging environment, testing and tweaking for an improved version of your WordPress website is a much more efficient process, ensuring that no downtime or any other inconvenience will happen on your live site. If you encounter issues, you’ll have the time to resolve them or find alternative solutions. The sandbox must grant access to an SSH connection or, at least SFTP, as well as the database and other files.
Bottom line, you should never settle for the cheapest solution when it comes to WordPress hosting. Thoroughly study what features are offered and if the company provides you with actual advantages over other host providers.
Choosing a Managed Hosting Provider
When you decide on the features that you need, choose a new hosting partner for your WordPress website that will work under the heaviest of traffic spikes and persist against security attacks while providing you with an excellent foundation for your content.
A managed hosting service supervises and maintains every technical aspect of your WordPress website. As a matter of fact, the amount of sites that have switched to managed hosting has grown rapidly over the last 8-9 years, and along with WordPress websites, it has become the predominant way to manage businesses online.
The four key benefits of using a managed hosting provider are:
Better Website Security: Managed hosting services offer unparalleled security compared to other types of web hosting. A managed provider applies the highest level of security, daily backups, malware scanning, and updates that prevent hackers from attacking your site.
Monitoring Uptime: Speed and performance have a direct impact on search rankings. Most of the managed hosting providers offer 24/7 website monitoring, which means that you don’t have to dwell on your website’s performance at any given moment.
24/7 Support: Managed hosting providers have trained experts that understand the technical details of the platform, and know how to solve common and complex problems.
Customizable Solutions: Most managed hosts can support almost every niche, from educational blogs to eCommerce websites, and everything in between. The solution is adapted to your business needs, instead of the other way around.
Paying a bit more for a quality host means not only extra security layers, 24/7 support, but malware scans. When it comes to a quality hosting solution for your WordPress website, in our experience, there’s nothing better in the marketplace than Pagely.
Their enterprise hosting platform offers you a scalable solution with multi-region redundancy and enterprise grade-security.
Our team is really happy with all the work that we do in collaboration with Pagely, especially while developing and scaling viral WordPress sites for more than 100 million monthly views, something that our teams elaborated on in this video case study.