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Effective Tips for Evaluating Your Website’s Performance

Don’t you want to improve your website’s performance?

I am sure, you do! Your website’s performance is very important, however, most of the time it is overlooked or neglected.

Related: Why Do WordPress Agencies Charge More Than Freelancers?

All of the visitors to your site may not have a good or fast internet connection. A lot of those guests will be on internet connections with variable speeds. It is the reality of today’s mobile-centric world. Different guests might be in areas where internet connection speeds are slow to start with.

Regardless of the fact that a man has extremely fast Internet speeds, a site that loads rapidly will be an advantage to them also. All things considered, nobody has ever said, “this site loaded too quickly for me!”

Considering the performance of your website is an imperative stride in guaranteeing the general success of that site.

Factors That Affect Your Website’s Performance

Here is a list of factors which might affect your website’s performance.

Number #1: Fonts or Text Styles

With web text styles, web designers have access to an extensive variety of typefaces that can be used dependably on the sites they outline and create. This is wonderful from an outline assortment point of view, however, it can be a step in the wrong direction for page loading time. Each time you utilize a new text style on a web page, that text style should be retrieved from the server and should be loaded on the page. This is not like system fonts that are directly loaded from your computer. Loading various text styles for a page can affect download and loading speeds.

website's performance

Number #2: Images

The normal weight of a site has moved to almost 2MB and the main part of that size is because of pictures. You can optimize your images to reduce total download size.

You have to optimize your images for website delivery to make them smaller. The standard image formats are: JPGs, GIFs, and PNGs. The main goal is to decrease the file size as much as reasonably possible while displaying decent looking images. New types of images such as SVG and WebP, can be used to bring down the general weight of a webpage’s images.

Number #3: Animation

Different types of animated effects, like a slideshow on a site’s landing page, can include some pleasant visuals to a website, however, it can be detrimental to the download time.

Remember: Each one of those animated images should be loaded onto the page alongside Javascript which runs the animation.
Animations are not always compelling, so by removing them, you can frequently enhance your download speed with no negative effect on the website in general.

Number #4: Web Hosting

The components of your pages are not the only element that affects the performance of your site. The hosting provider of your site also plays an important role. You can share your experience with that hosting provider to see what they can do on their end to enhance your site’s execution from the server level.


How about we take a look at a percentage of the important tools that can be used to improve or evaluate your website’s performance?

Google Page Speed Insight

This tool will test your website’s loading time and execution for desktop and mobile. It will also identify opportunities to improve your site’s performance. The portable results accompany a client experience score, reviewing regions like tap targets and text dimensions.

Site's performance

Task: Check a website’s usability and speed.

Moz Local Listing

Moz crunches information from more than 15 diverse sources—including Google, Facebook, and Foursquare — to score your business on what it looks like on the web. Results come complete with noteworthy fixes for conflicting or inadequate listing.

Task: See how your site looks online.


It will give you an overall idea about your website. It will help you know your site’s speed, SEO results, links, keywords, tags, social media performance and also competitor comparisons.

Task: Full Analysis.


This is one of the best tools for competition analysis.

Task: View Site Stats.

SEO Site Checkup

If you want to check for proper tags or even surfacing errors, then you can try this awesome tool.

Task: Score and Audit Website

That’s it! Now you are ready to improve and evaluate your website’s performance. Let me know if you have any questions or suggestions in the comment box below.



  1. Chelsea says:

    Great Article! Keep it up!

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