Transactional emails that are informative and concise, and, at the same time, delight your clients and provide additional value can significantly boost the post-purchase customer experience. They can contribute to building a stronger relationship with your clients, and may even improve retention. However, companies tend to underestimate the branding potential of these kinds of messages Read More
In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood. There’s one question, in particular, that is always open for debate between writers and marketers, in general. Can AI write better than humans? The Read More
Guest blogging, when done right, can be a powerful marketing tool. It can increase your website’s organic traffic and improve your business’s credibility. However, with millions of articles flooding every niche on the internet daily, it’s not easy to stand out. Creating unique blog posts that your audience will click on can be tricky, thus Read More
When you want to scale a digital publishing business, you must prepare in every aspect, from your content to the integrated ads, and of course, traffic expectations and goals. This is especially true when you expect large volumes of traffic, whether due to content, holidays, or events, when engagement can reach its peak. As the Read More
Off-page SEO is one of the 4 pillars of SEO and a top priority in search engine optimization. That’s because regardless of what great content, quality, and value you provide, if there’s no one there to vouch for you and confirm your expertise, to Google, you are as good as a ghost. When it comes Read More
Any business runs on revenue, and you can generate profit through sales. For this, you must try these plugins to make your sales process more impactful.
Bad user experience, we’ve all been there, haven’t we? You go online, and you want to learn more about a topic, read about a product/service that you’re interested in, and do some work too. There’s just one problem – either the website you opened is slow, or the layout and the design are as ancient Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with potential customers across different online channels, direct them to your website, and grow your audience. In fact, when Read More
Employers around the world have been combating the Great Resignation for almost two years now and are looking for ways to stop valued employees from leaving. However, there is no indication that the Big Quit movement might come to an end any time soon. The mindset of the workforce has evolved and transformed under the Read More
SEO has never been more important. If your business doesn’t show up in a relevant Google search, for customers, it may as well not exist. People explore the internet through search engines and to stay on their radar, companies should build a robust search engine optimization (SEO) strategy. However, despite acknowledging the fact that SEO Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
Your site should be a living breathing element. It should show the signs of change with your business objectives, client needs, innovation, and outline patterns. It is best to continue top of these things, instead of giving your site a chance to fall by the wayside.