Have you ever been annoyed by a company that is flooding you with non-stop emails? How about forgetting a business that rarely communicates with you? You see, email marketing is among the most popular forms of marketing, and it can be very effective. However, there is a thin line between said effectiveness and being ineffective. Read More
The campfire tales of yore have long vanished. Now it’s all about crafting shareable narratives using tech and multimedia. From viral social videos to email yarns and more, digital storytelling pulls people in and engages them . No wonder savvy brands are jumping on the storytelling bandwagon to connect with customers and drive sales. Powerful Read More
What do you do when a person is interested in your products/services? They could become your clients. Therefore, it is very important how you approach them. More often than not, this is done through scheduling a call. Of course, it could be stressful to have to talk to a stranger over the phone for the Read More
As more and more people use their phones and tablets to surf the web and shop online, it’s clear we’re living in a mobile world. These days over 90% of internet users are tapping into the web on their mobile devices. Mobile traffic makes up 55% of all website visits. Mobile SEO has become super Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
Building a thriving eCommerce business is a hard goal, but here’s one thing you can count on – happy clients are your key to success. Boosting revenue and standing out from the competition requires a strategic focus and here is where Average Order Value (AOV) comes into play. It serves as an important metric that Read More
They say there is no such thing as bad publicity. While that is a question up for discussion, one thing is certain: free publicity is always good. After all, you gain many benefits from it, while investing little-to-no money towards it. This is especially advantageous for small businesses that are often looking for ways to Read More
Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) might sound a bit complicated, but don’t worry, it’s actually understandable if you start with the basics and build from there. GA4 brings significant changes, and while some familiar features may seem missing, it introduces a new data model, cross-device tracking, refined session definitions, new Read More
Every business, no matter how big or small, is constantly looking for ways to increase their sales volumes. While there are many strategies out there to sell more, you also need to consider a lot of factors, including what customers want, what’s relevant in your niche, and so on. Ultimately, one of the most popular Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives- online shopping included. In fact,eCommerce robots are so powerful that they forecast Read More
