As the online shopping industry expands, there are some major eCommerce challenges sellers have to face. According to Statista, the retail eCommerce revenue in the US alone amounts to over $4.5 billion in 2021, and is expected to grow by $1billion over the next five years. With such explosive growth, no wonder threats to businesses Read More
There is such an abundance of diverse services and products on the market today that industries have become aggressively competitive. Companies need to put in extra effort and resources in order to manage every aspect of business and keep it stable – from ensuring a solid budget, through hiring the most experienced talents to manage Read More
Keeping an ever-flowing digital marketing funnel is essential for all businesses today. It allows you to efficiently nurture leads, convert them into customers, and strengthen your brand. But how do you know that you’re on the right track, and that your goals are being met? This is where the Google Analytics funnel report comes in. Read More
Customer behavior analysis is the key to marketing, sales, and customer service personalization. Nowadays, businesses operate in a data saturated environment which makes the possibilities for tracking and understanding customer behavior practically limitless. And so are the benefits of leveraging this data. This type of market research is one of the most powerful and valuable Read More
Your company deserves a high-performing, top-quality website. To achieve this, you may need to hire a web development agency. However, how can you be sure that what you need and negotiate for will be exactly what you envision, and, more importantly, what you actually receive? Well, a good place to start is to familiarize yourself Read More
Once you have figured out how to help your own particular efficiency, you can take what works for you and apply it, if conceivable, to your workforce.
According to Forrester Research, Just 37% of brands got great customer experience. On the other hand, 64% of brands got a rating of “alright,” “poor,” or even “extremely poor” from their customers. So be prepared!
At the end of every year, companies calculate their bottom line and plan their finances for the upcoming period. This includes, amongst other things, figuring out their digital marketing budget and setting a course of action for future inbound and outbound activities. While, in the past, many companies neglected their digital presence and relied exclusively Read More
Naming business is difficult and stressful. You need to pick a name that will last and epitomize your qualities and recognizing attributes of your company.
Customer acquisition and retention are important for any business, however, they are crucial for companies that operate on a subscription-based model. What makes their case different, is that it takes much longer for them to start making profit from a customer. These companies invest resources in attracting leads, nurturing, and converting them, the same way Read More
Developing a new SaaS product holds a myriad of challenges. However, an efficient SaaS marketing strategy can be narrowed down to designing a solid plan, anticipating the things that can derail the process, and taking precautions. As one of the most successful business models in cloud computing with a market size of $150 billion and Read More
Every startup dreams of viral growth and hopes that its will become the next big hit that people can’t seem to live without. However, similarly to any other dream, this one too requires hard work, research, and good planning. Virality is a lucrative business model that enables companies to develop rapidly with a minimal customer Read More