Have you ever used Facebook for business advertising? Facebook advertising is the biggest form of online advertising of this digital era. According to Oberlo, the total social media advertising spend for 2025 in the United States alone is expected to come to $79.7 billion, which is 4.32% more than 2024. Hence, Facebook is too big Read More
Digital storytelling encompases all innovative ways in which marketers can share content and raise the appeal of their brand. Storytelling is a tried and true method that helps individuals, organizations, and institutions communicate, educate and connect. By creating stories on Instagram, short YouTube videos, insightful Tweets, or Facebook announcements, businesses have plenty of opportunities to Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Around 1.5 million people had at least one conversation with a chatbot in 2024. In a world that has already adjusted well to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is quite clear! With a wide range of usage, chatbots catapult the way online products, services, and Read More
Remote work has been on the rise in recent years in many industries. It has a lot of benefits: convenience, saving time and money, increasing productivity, allowing for more focus and flexibility. For 65% of workers, working from home is a reason to like their job even more. Now it is not only a smart Read More
The eCommerce industry continues to grow since it started in the 1960s. Because of its convenience, more and more people prefer to shop online. But as the sales growth rate rises, the competition gets tougher, too. In order to increase your revenue, you should find ways to get more customers and make sure to retain Read More
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. For some, business ideas plus a lot of creativity can go a long way and make a business successful. Here are some social media marketing ideas shared by industry experts Read More
With the increasing popularity of social media, emails and newsletters might sound outdated. However, they’ve been around forever, and someone should actually read them, right? With Gmail hitting more than 1.8 billion active users as of the year 2023, you don’t want to miss the opportunity to build an email list to help you interact Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. Famous WordPress sites include Spotify Newsroom, Taylor Swift, and TED Blog. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
Every marketer knows how to track website visitors, and detect the main traffic sources. However, not every site visit is visible through traditional analytics tools. In fact, a staggering 97-98% of website visitors are anonymous! Still, understanding these anonymous user interactions might be crucial to your marketing strategy, and top-of-the-funnel efforts. So, is there any Read More
Curious about using CRM for marketing purposes? This article breaks down what these systems are, how they can supercharge your marketing efforts, and what to look for when choosing one. Whether you’re a small startup or a large corporation, we’ll help you understand why and how a CRM can positively change your business. The Importance Read More
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