The one thing that companies, which consistently hire the best talent, get right is employer branding. Our global economy is evolving at such a fast pace that the business leaders of today need to adopt the right practices so they can find and retain top talent and ensure their business thrives. Yet, creating a strong Read More
To boost customer retention, know this: revenue and business growth are all about sales. To increase sales, you need a constant supply of leads and new clients. Getting new clients is beneficial, and it can grow an enterprise, but, is that the only way to increase profits? What if you design a system that can Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
In the competitive world of B2B marketing, branding is key. It’s the secret sauce that sets your business apart from the rest. But what makes a B2B brand successful? It’s not just about having a catchy logo or a sleek website. Effective B2B branding strategies go much deeper. They encompass everything from understanding your audience Read More
It’s almost 2025 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you Read More
To build an effective marketing strategy, a business needs to first build a viable outline of its goals and objectives. Although almost any company nowadays actively engages in various initiatives, many marketers fail to build successful digital marketing campaigns. The most important thing to achieve something is to have a ready-to-go, thoroughly polished plan. Creating Read More
Have you heard of Marketing to Millennials? Perhaps, you are a little bit baffled by this term but don’t be, it’s a new marketing strategy directed at a specific group. This group is the so-called 21st-century generation, whose outlook on life clearly differ from those of previous generations. Marketing to Millennials will greatly improve your business Read More
Social media is the term used to describe online platforms where people can create and share content or participate in social networking. For brands social media is a powerful tool for building relationships with their target audience. But do people enjoy interacting with brands on social media? The data says: 73% of consumers say they’re Read More
Around 1.5 million people had at least one conversation with a chatbot in 2024. In a world that has already adjusted well to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is quite clear! With a wide range of usage, chatbots catapult the way online products, services, and Read More
Having a strong Go To Market (GTM) strategy is vital for any new product or service to be successful. But how do you know if your strategy is really working? That’s where the customer feedback loop comes in. This article will explain how to create and use a customer feedback loop to improve your GTM Read More
It’s no secret that the Internet has been flooded with mediocre content, especially recently, with much of it created entirely by artificial intelligence. This is annoying, but it also offers good chances for those who focus their marketing plan on content that is genuinely helpful for users. Google backs this up by emphasizing that search Read More
As you might know, the B2B (business-to-business) model focuses on selling products or services to other businesses, rather than the traditional B2C (business-to-customer) approach, where the products or services are sold to customers. Naturally, this difference results in some distinct differences business-wise. One such is digital marketing, and particularly, search engine optimization. In today’s article, Read More
