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Tutorial Category: Business

How to Conduct Market Research for a SaaS Business

How to Conduct Market Research for a SaaS Business

At the core of every successful marketing strategy, market research is vital to any SaaS business. It provides the best way to fully understand your customers, industry, and competitors. More specifically, it enables you to evaluate how effective and viable your product is in solving your target audience’s problems. Understanding users without research is an Read More

How to Run a Pricing Research Study

How to Run a Pricing Research Study

Choosing the right pricing for your products can be the difference between making profits and struggling to survive in a competitive marketplace. And while most businesses focus their growth efforts on customer retention and acquisition, an elaborate pricing change can dramatically increase your revenue with half the effort. However, to find the optimal price point Read More