If you are an ambitious entrepreneur looking to develop a specialized brand, the more laser-focused you are on a niche, the higher your chances of success. According to HBR, most of the large markets we see today have evolved from niches. That is because niche marketing can teach business owners valuable lessons about customers, namely Read More
How valuable is project management for your business? Have you thought about adopting Agile in your organization? According to recent statistics, 71% of companies are adopting Agile, and this has helped 98% of companies. For software development, one of the most popular project management strategies is something called rapid application development, or RAD for short. Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
Pricing strategy is always a tricky subject for business owners. Set them too high, and business will drop, set them too low, and customers will start suspecting low quality products. There are dozens of different pricing strategies to choose from, each with its own advantages and disadvantages. Today, we are going to take a more Read More
Regardless of whether you are working from home or you are back in the office, staying productive can be challenging. And it’s not only because of the countless distractions we encounter on a daily basis or the ever-shorter attention span of the modern person. Working efficiently requires organizational skills, discipline, and the right motivation. Furthermore, Read More
Every major business decision should start with conducting market research. The customer’s needs and pain points and the outside factors influencing them are constantly shifting. This is why their current state should be the first thing you reference whenever making a change. Relying on old data, or no data at all is risky and can Read More
Must-Have Skills of a WordPress Agency Owner: HTML, CSS, JavaScript, PHP, Java, ASP, Perl, SEO, Strategic Thinking, Goal Setting, Sales, Marketing
It’s not a coincidence that sales are often compared to hunting. In both cases, to triumph, you have to study your target and understand it. Furthermore, you can’t successfully approach a deer (small and medium-sized enterprises) with the same tactics that you would use on a rabbit (small and medium-sized businesses) or an elephant (large Read More
What is the one thing all successful brands have in common? The thing that makes them stand out in the crowd and connect with their followers on an emotional level? You are probably thinking of logos, distinctive ad copy, and viral video ads. And you are not entirely wrong, these are all part of it. Read More
Starting your own business can be both challenging and fulfilling. To achieve your goals and be successful as an entrepreneur, it’s crucial to have a strong will and be prepared both mentally and physically. This is not for the faint of heart. A startup may encounter challenges and even turn into a train wreck on Read More
Businesses today share fundamental corporate and social commitments. They seek to inspire the community, attract talent, and out-originate competition. And more and more of them have a purpose that goes beyond profit. Crafting your Business Purpose Statement is a pivotal step in the early stages of identifying your enterprise’s core values and objectives. It’s the Read More
