User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
One of the most significant aspects of running a successful online business is being able to drive traffic to your website. In simple terms, more traffic means more people visiting your website, and therefore a higher chance of some of them converting into customers. Of course, there are multiple ways to do this – some Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
Human activity has had a major impact on the environment. Pollution, deforestation, and burning of fossil fuels have led to climate change, poor air quality, and undrinkable water. And while it’s up to every individual to contribute towards stopping these disastrous events, companies can have a greater influence on both making a change and leading Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses, and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
The success of a website that converts visitors into clients is in the details. Lots of designers can get carried away and focus on creating a stunning and unique design, better imagery and nice typography. However, there’s much more to that if you really want to push people to take the desired action when they Read More
It’s almost 2025 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you Read More
Have you heard of Marketing to Millennials? Perhaps, you are a little bit baffled by this term but don’t be, it’s a new marketing strategy directed at a specific group. This group is the so-called 21st-century generation, whose outlook on life clearly differ from those of previous generations. Marketing to Millennials will greatly improve your business Read More
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content is engaging content. Such that helps build the image of your brand, and help you gain trust and consumer loyalty. Achieving all of that through your content is far more Read More
Online content writers and editors sometimes find it difficult to determine the ideal content length for their articles. Especially for upcoming writers and bloggers, it is quite puzzling as to how much they should actually write. How much a reader will actually read and what is the ideal length that will keep them interested in Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicator for the context of your content, headlines have the power to Read More
Marketing would have been much easier if we were able to read people’s minds. Just imagine knowing exactly what the customer wants and needs! You’d be able to create the perfect products, say the right words, and, practically, swim in market demand. While this is just daydreaming and is quite impossible, sentiment analysis may easily Read More
