Social media listening (SML) is a controversial marketing technique that is gaining more and more popularity. However, many companies are reluctant to try it out because they doubt the practical benefits and are not sure how can social media listening increase customer advocacy. Tapping into the word on the social street allows businesses to check Read More
People say that great marketing is an art form and should be treated as such. However, who says that art and science can’t mix? Data analytics has become an inseparable part of the modern marketer’s day-to-day and a powerful tool in our strategic arsenal. We rely on data like never before and use it to Read More
Link building is a workmanship. It’s one of the most difficult parts of SEO, and also the one most necessary to achieve success. External link building requires hustle and some financial planning. No two third party referencing battles are the same, and the way you decide to assemble connections depends as much upon your site Read More
One of the most commonly used buzzwords in the marketing of late has been customer insights. And there is a reason why. Consumers nowadays want a personalized experience and are more than willing to switch to a new brand to find it. In a marketplace crowded with vendors ready to deliver anything a B2C or Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
Word-of-mouth advertising is a force to be reckoned with and to master it you have to build an effective word-of-mouth strategy around it. A company can make an excellent product, invest hundreds of thousands of dollars in advertising, craft an insightful and clever marketing copy, and, yet, a customer may not buy their product simply Read More
In today’s digital-focused business environment having your own small business website is the ultimate marketing tool. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get that information from Read More
Content tends to accumulate on a website over time, and not all of it remains relevant or serves the purpose it was once published for. Especially when you have been in business for a while now and have hundreds or thousands of pages. Sooner or later you should conduct a content audit and decide how Read More
The development of WordPress as a content management system is nothing short of remarkable! Since its beginning as a blogging platform, it grew into the best multipurpose CMS used by millions of businesses and big brands worldwide. The reasons for this are its open-source nature, excellent security, scalability, flexibility and data management benefits. Additionally, the Read More
Prior to you spend a dime on marketing, find out your target market first. If you understand your item, you can determine your market yourself.
People worldwide, including visitors to your WordPress website, are more concerned about their privacy than ever before. Critically, online privacy differs from its conventional counterpart in that individuals are concerned about the use of their data. As a result, some seek total anonymity, while others simply like to operate online with their details stored securely. Read More
Designing and creating a dedicated WordPress blog page is essential for strengthening your digital marketing efforts and making them more authentic. While it may be challenging, every digital business should take part in it. Blogging attracts new audiences and ultimately increases organic traffic and sales that support your business growth. Do you know why people Read More
