It is a fast-paced online world. Today, you’re on the first page of Google, but a couple of months later you could be on the third. SEO techniques evolve at the same pace as technology and before you know it, you’re missing out on the latest trends and algorithms. So, staying on top of things Read More
When businesses and marketing professionals talk about successful SEO campaigns, they’re generally referring to the results that an SEO campaign can yield. These results come in the form of better search engine rankings, quality backlinks and ultimately, more customers. Results are always the most thrilling part of the equation. But, what happens before you reach Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
Almost every company nowadays has a blog. But posting written content and making it work towards your brand’s goals are two very different things. That’s where inbound marketing makes a difference. Having a content strategy that tells an engaging brand story on all your social media channels, and using your blog as a vessel of Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with people online and direct them to your website. It’s called traffic and driving traffic to your website is Read More
SEO and its importance to modern business need no introduction. The span of SEO is so widespread that sometimes even the most experienced marketer tends to overlook certain aspects of it. Image SEO is one such area! It’s highly important for online businesses, especially if you’re an e-commerce website. Do you ever wonder why your Read More
It doesn’t matter how big or small your business is. With the help of a website, you’re one step closer to achieving your goals. The next step is to build a successful business blog. Business blogging can do so much for your business. It helps you establish authority by writing articles that add value to Read More
SEO is a complex and changeable field, thus, it can be a troublesome technique to use when you want to achieve online visibility. Your website must offer nothing less than the best possible online experience for your target customers. Keyword Density and LSI (Latent Semantic Indexing) play a big role in the search optimization world Read More
Consumers today are more informed than ever before–that’s a fact. They know what their problems are, and they even know what could possibly be the solution to their problems long before you can start crafting your sales message to them. Believe it or not, your target customers do so much online research for a given Read More
Every successful marketer knows that social proof has the potential to increase a brand’s conversion rate. Brands use it as a conversion optimization tactic to make the purchasing decision easier for prospective customers. But, what is social proof exactly? Social proof is the impact that the activities and standpoints of the people around us (in Read More
Editor’s Note: Read our in-depth guide here on how to create a digital marketing strategy for your business. Digital Marketing can help you succeed in your business if it’s done right. Whether you own an online shop or offer professional services locally, it will help you reach more customers and generate more income. With the help Read More
Integrating a clever social media strategy, which can attract visitors to your e-commerce website, can become one of the biggest catalysts towards the success of your business. If you’re selling a product or service online and you want to improve the overall brand perception, social media is the right way to do it. Before you Read More