Email Automation is one of the most crucial aspects of email marketing. It is an important tool used to nurture the prospects and convince them to make a purchase. Many of your leads lie dormant in the awareness or consideration stage of the buyer’s journey. This implies that they are not yet ready to buy Read More
The labor market in the technology industry is among one of the most highly competitive ones. The hunger for real talent is immense, as there’re a significant number of emerging companies that are constantly opening new positions. Practically, the number of jobs offered are more than the total number of employees. In the US alone, Read More
One of the most important segments of every modern business is digital marketing. Today, without advertising your products/services online it is almost impossible to gain more customers and grow your business. However, you should be careful not to overspend when it comes to marketing. The effect of spending lots of money on a marketing technique Read More
Email marketing is an excellent way to engage your subscribers and target customers, whether that’s a notification about a new blog post or an update on your products/services and niche. But, what if you want to run an email marketing campaign? Would each one of your subscribers receive the same email, or will you need Read More
According to Internet Live Stats, there are more than 1.85 billion websites in the world as we speak, of which, about 200 million actives ones. Since the number of Internet users is going to grow in the years to come, we can expect that the number of websites is going to increase, as well. Google Read More
To have an e-commerce business means that you have to deal with everything that it involves, including lead generation. Lead generation for e-commerce is different than a lead generation for other business models. Most online stores don’t have their own warehouses and sales teams but, what they do have are shipping process automation and checkout Read More
There are numerous and very important elements that you need to measure for a winning lead management campaign. Moreover, there are a few indicators that can provide a comprehensive and high-level overview of the campaign performance. What are these Key Performance Indicators (KPIs) and how can you leverage them to execute lead management successfully? Read: Read More
If emailing only users that were already engaged was the thing to do in the past, under the new privacy regulation in the EU, now it’s the law. Working with people, who’ve already given you consent to do so, will not only increase the engagement rates of your emails but will also help you craft Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicators for the context of your content, headlines have the power to Read More
In the world of “Me, Myself & I” blogs, readers may not take you as credible enough if expert opinions are not included. If you’re serious about blogging, you’ll want not only traffic but also authority that will help you attract qualified leads for your business. Related: 10 Beautiful Reasons Marketers Can’t Help But Fall Read More
The amount of information every one of us gets on a daily basis is enormous. From things we search to stuff we run into by chance or because we were targeted by an ad. Every brand is trying to reach out, engage and retain a community. You can imagine the competitive buzz in the online Read More
When you think about powerful promotional tactics, you can’t ignore email marketing. With a projected usage of 4 billion users by 2020, email marketing is a must when it comes to reaching target audiences and fast business scaling. But, before you jump on the bandwagon, you have to be aware that email marketing is not Read More