Imagine this: you’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website. In that situation, everything from email marketing to social media, advertising, and search results come to mind. But, how can you measure the results of your campaigns and ensure that they’re successful? This Read More
Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
It’s hard to imagine that anyone who runs a company and cares about its digital presence hasn’t heard of search engine optimization yet. The benefits of SEO for business are practically endless, and taking advantage of them can improve your brand’s success in the marketplace. For sure you have explored the basics of SEO so Read More
Discover why Twitter is integral for businesses: Let’s talk key strategies for engagement, traffic, and growth.
Have you ever heard about the term “above the fold”? It has a lot to do with first impressions. When you are interacting with another human, you subconsciously decide whether you like them or not within the first 7 seconds. The same thing happens when you visit a website – either it grabs your attention Read More
Building a thriving eCommerce business is a hard goal, but here’s one thing you can count on – happy clients are your key to success. Boosting revenue and standing out from the competition requires a strategic focus and here is where Average Order Value (AOV) comes into play. It serves as an important metric that Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) might sound a bit complicated, but don’t worry, it’s actually understandable if you start with the basics and build from there. GA4 brings significant changes, and while some familiar features may seem missing, it introduces a new data model, cross-device tracking, refined session definitions, new Read More
Want to boost your eCommerce sales? Well-optimized product descriptions can seriously help. Honestly, in 2023 eCommerce is too crowded and your business cannot live without SEO. Whether you’re new to it or want to step up your product page game, using keywords naturally, highlighting products’ benefits and optimizing for mobile is no longer optional. This Read More
SEO in the business world, is constantly changing, especially as new technologies emerge. To remain competitive, businesses have to stay agile and forward-thinking in their approach to Search Engine Optimization. Scalability in SEO in 2023 requires a multifaceted approach. It entails optimizing, not just for traditional search engines, but also for dynamic voice and visual Read More
In the old version of Google Analytics, to create a custom report, you had to go to the Customization Section and build it under Custom report. However, with GA4 analytics things are different. Now, if you want to dive deeper into your data, you will have to go to the Explore Section, which is one Read More
One thing that will always remain common between online and physical retailers is that, regardless of what they are selling, they will always need to keep products in stock. If you are a merchant using the standard retail model, you buy goods from suppliers and keep inventory on hand. But there’s another model called dropshipping, Read More
![Above the Fold and Beyond the Attention Span [What_]](https://devrix.com/wp-content/uploads/2023/10/Above-the-Fold-and-Beyond-the-Attention-Span-What_.png)
