The evolution of SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking in SERPs are practically the same. In an article in MOZ, Bridget Randolph wrote about the Read More
The digital world is a fast-moving, ever-changing one. Users, marketers, and brands are quick to jump on new trends and technologies as they emerge. What this ultimately means, though, is that brands will need to develop a thorough understanding of these trends to stay ahead of the competition. Here are some technologies you should already Read More
SEO is heavily involved in the success of companies online, not excluding eCommerce businesses. If you want higher rankings and more sales via Google, you must know how to optimize your WooCommerce site for SEO success. If you haven’t optimized your WooCommerce store so far, you probably are missing out on loads of potential customers. Read More
Your WordPress website is created for one purpose – to help find the answer or the solution through your products or services. This should be not only your top priority but your main focus, the need to be online and in the right place and at the right time. This is where Search Engine Marketing Read More
Marketing nowadays is an iterative process driven by data. It’s not enough to promote your content but it can reach the people that are interested in it, the audience whose intent is aligned with your business. Just think of the products that are hyped nowadays. All of them are personalized to fit the requirements of Read More
Among the different social media platforms, LinkedIn is the most effective marketing tool for B2B businesses. According to LinkedIn Marketing Solutions Blog, it is the most-used social media platform by Fortune 500 companies. For some business owners, it may be a great opportunity to reach out to the big players in the industry. But others Read More
As we’ve already mentioned in the first part of this article, a marketing strategy could be extremely useful to gain insight, facilitate a thorough approach for all team members, align their creative efforts, provide powerful monitoring capabilities, and guarantee tangible results and flexibility. It also provides a detailed overview of everything needed to be done Read More
Facebook advertising is the biggest form of online advertising of this digital era. According to Statista, the total social media advertising spend for 2018 in the United States alone is $19.3 billion, and with more than 2.2 billion monthly active users, even in 2019, Facebook is too big of a network to be ignored in Read More
As far as social media marketing networks and product promotions go, Instagram has became a real powerhouse with over 1 billion active monthly users! It’s all about posting quality images, videos, gaining followers and getting interactions. But what if you want to increase eCommerce sales? While in the process of growing its user base, Instagram Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
From email marketing to social media, adverting, and search results, there are various channels that you can use to place the content in front of your target clients. So, how do you keep track of prospects’ interaction with your content? Of course, the first thing that springs to mind is Google Analytics (GA) with its Read More
During the holiday season, you can see a lot of marketing campaigns everywhere. Consumers are probably asking themselves how they can find the best deal. But for entrepreneurs, the biggest question is how to make your business stand out from the competition? In this roundup, you will find creative marketing campaigns that will boost your Read More