The amount of information every one of us gets on a daily basis is enormous. From things we search to stuff we run into by chance or because we were targeted by an ad. Every brand is trying to reach out, engage and retain a community. You can imagine the competitive buzz in the online Read More
When you think about powerful promotional tactics, you can’t ignore email marketing. With a projected usage of 4 billion users by 2020, email marketing is a must when it comes to reaching target audiences and fast business scaling. But, before you jump on the bandwagon, you have to be aware that email marketing is not Read More
Content marketing costs 62% less than traditional marketing and results in about 3 times as many leads. When we add up the fact that the biggest priorities of marketers are generating website traffic and converting prospects, the importance of inbound practices is becoming undeniable. Delivering the right content to the right people at the right Read More
With the help of social media, you have the power to connect with your target audience. Social networks like Facebook are excellent platforms where you can interact with your followers. But, in order to really form a connection with your fans on Facebook, your targeting needs to be on point. By having a Facebook business Read More
In recent years the question of “Whether to invest in inbound marketing?” has shifted to “How much to invest?”. According to HubSpot “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.” At the same time, “Only 30% of B2B marketers say their organizations are effective at inbound marketing, down from Read More
Bloggers, companies, e-commerce stores and everyone else present on the webosphere are obsessed with one thing – web traffic. As the legend goes, the higher the traffic, the higher the chances of conversions. In the end, it is all about strengthening your bottom line. However, getting to the top isn’t an easy feat. Also, it Read More
To measure the performance and traffic of your website can be difficult if you don’t know what to quantify. To comprehend the process, you need to understand what you measure first, why you measure it, and how can you use those measurements to improve your website traffic. Recommended: How To Use Sumo Like a Pro Read More
We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. What you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business. Human Attention Span The last couple of Read More
Since the beginning of Social media and SEO as concepts, companies and marketing creatives aspire to find different ways of content and link sharing to get more traffic for their websites. But, one company took content sharing and website traffic to whole other level. Related: [Infographic] 10 Actionable Tips To Make Social Media Work For Read More
It is a fast-paced online world. Today, you’re on the first page of Google, but a couple of months later you could be on the third. SEO techniques evolve at the same pace as technology and before you know it, you’re missing out on the latest trends and algorithms. So, staying on top of things Read More
When businesses and marketing professionals talk about successful SEO campaigns, they’re generally referring to the results that an SEO campaign can yield. These results come in the form of better search engine rankings, quality backlinks and ultimately, more customers. Results are always the most thrilling part of the equation. But, what happens before you reach Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More