25 Twitter Hashtags Every Entrepreneur Should Use. If the Internet is your main medium for marketing, making your content more searchable must be a top priority.
YouTube is the second most popular social network, in terms of monthly active users, having more than 2.70 billion active users in 2024, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels Read More
Digital Marketing is a data-driven type of marketing that goes beyond traditional marketing approaches. It is a set of techniques used via digital channels on the World Wide Web. This includes search engines, websites, email marketing, social media platforms, and applications on handheld devices among others. Understanding the essence of the 5 P’s of marketing Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
Optimizing your website to be pleasing to both humans and robots is a complex endeavor. The best way to approach it is to break down your efforts across the 4 pillars of SEO – technical SEO, on-page SEO, content, and off-page SEO. These foundations allow you to better organize your optimization process. This way you Read More
If you have been involved in content marketing, and SEO, chances are you have heard the term “topical authority” thrown around a lot. However, that does not necessarily make it more understandable. You may have been wondering what exactly it means, but are too afraid to ask. But there is nothing to be afraid of. Read More
As the demand for technology arises, so does the need for digital marketing. Did you know that 83% of shoppers who visited a store in the last week, say they used online research before that? Tech shoppers spend 74% of their time researching online versus 26% offline. This means that your online presence is crucial Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
Every successful marketer knows that social proof has the potential to increase a brand’s conversion rate. Brands use it as a conversion optimization tactic to make the purchasing decision easier for prospective customers. However, what is social proof in marketing, really? Social proof is the impact the activities and standpoints of the people around us Read More
When you are running a small business there is a myriad of challenges you need to face daily. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as the big names in the industry. Nowadays, the most efficient Read More
In marketing, communication can only be considered successful if the message is properly related to your targeted audience and makes an impact. It is more than just an exchange of information. You may have launched the latest addition to your brand or offer the best cutting-edge service, but if your target clientele does not relate Read More
