How to Produce Infographics for LinkedIn

In digital marketing, pictures and charts quickly catch people’s eyes. So it’s no wonder that infographics on LinkedIn do just that as well. They make complex information easy to digest. They also boost interaction, and help messages better stick with the audience. Plus, gone are the days when “professional” meant “boring” – well-produced infographics are not only fun but get more likes, shares, and comments.

Isn’t this what you and your business need to build relationships and grow? Keep reading to to find out more.

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What Are Infographics?

Infographics are visual tools that combine data with design to tell a story. They’re not just pretty pictures. They are powerful communication aids that can highlight your expertise, showcase your achievements, and illustrate trends.

That’s why they are so perfect for LinkedIn, where professionals seek quick, clear insights – infographics deliver the message effectively and leave an impression on your network.

Why Should You Use Infographics on LinkedIn?

The ultimate goal of an infographic is to generate business and professional opportunities through well-researched and unique content.

It gives you the opportunity to:

• Show off what you know. Finding really interesting facts or information demonstrates your expertise on the topic.
• Use unique data that captures audience attention. You want to use data and facts that’ll make people say, “Wow, I didn’t know that!” to highlight your knowledge and experience on the subject. For instance,” Did you know that recycling one aluminum can save enough energy to listen to a full album on your phone?”. This is the kind of content that gets people’s attention.
• Present yourself in an accessible way. By keeping things simple and fun, you show you’re comfortable with the information and know how to convey understandable messages. For example, instead of saying, “Aluminum cans are infinitely recyclable,” you could say, “Aluminum cans can be recycled over and over again, and they still turn out shiny new every time”.
• Communicate effectively. Infographics done right give you the chance to make a call to action (CTA). This is like a friendly nudge that tells people what to do next. It could be something like, “Subscribe to our recycling newsletter and become a can-saving hero!” or “Click here to start your recycling adventure”.

Types of Infographics

Infographics come in many shapes and forms. The most common are:

Statistical Infographics

These use charts, graphs, and visual tricks to show numbers and trends. A statistical infographic could show, for example, how many people have been using social media over the last ten years using a line graph. It might also point out important moments with symbols or short notes.

Informational Infographics

Informational infographics are made to teach people by arranging and simplifying information. For instance, an explanation of how to lower your carbon footprint. It might have ways to do this at home, while traveling, and/or when you buy items like food or clothing, each with helpful tips and symbols.

Timeline Infographics

These are great for showing events in the order as they happened. For example, the history of the internet, beginning with how and where it started, going through big moments like the introduction of email and the creation of search engines, and finishing with the newest innovations and/or updates.

Process Infographics

They simplify complicated processes into easy-to-understand steps. For instance, the life cycle of production, showing each stage in order with brief explanations and visual images.

Comparison Infographics

These visuals show a direct comparison of two or more things. For instance, the differences between renewable energy sources like solar and wind, detailing their advantages, disadvantages, efficiency levels, and environmental effects in a side-by-side layout.

Geographic Infographics

Geographic infographics are designed to showcase location-based information visually. For instance, a map illustrating the population density of European countries.

Hierarchical Infographics

They are great for illustrating relationships in a hierarchy, such as an organizational chart for a company that shows the CEO at the top, followed by executive positions, then managers, and then team members.

List Infographics

Lists are straightforward and impactful ways to present a series of items. For example, an infographic listing the top 10 healthiest foods with images of each food item and a brief description of their health benefits.

Interactive Infographics

Interactive infographics are designed to engage users by allowing them to interact with the data presented. An interactive infographic on global climate change, for instance, might let users click on different countries to see specific climate data and projections.

How to Produce Infographics for LinkedIn?

As LinkedIn is a professional platform, infographics should be well-balanced, being useful, professional, and not boring.

Design Principles for Effective Infographics

The goal is to make information accessible and understandable at a glance, therefore there are three main principles to follow:

1. Use clear, concise language and avoid jargon or complex terms.
2. Highlight the most important information you want to convey.
3. Organize your content in a logical sequence that’s easy to follow.

Color Schemes, Typography, and Layout

Colors, fonts, and layouts play an important role in making your designs look better and easier to understand:

1. Choose a palette that reflects your brand but isn’t overwhelming. Limit the number of colors to 3-4 main ones for consistency.
2. Use legible fonts and make sure there’s a good contrast between text and background. Stick to 2-3 font types at most.
3. Arrange elements in a grid structure to guide the viewer’s eye through the content. Use white space effectively to avoid clutter.

Use Branding Elements to Create a Consistent Visual Identity

Blend important parts of a brand into your design to keep a consistent and easily recognizable look:

1. Include your logo, but don’t let it overpower the content.
2. Use your brand’s color scheme and typography to reinforce brand recognition.
3. The tone of your text should match your brand’s personality.

Best Practices for Producing Infographics on LinkedIn

When producing infographics on LinkedIn, it’s important to make sure they’re easy to read and catch people’s attention. Here are some best practices to follow:

Optimizing Infographics

• Make sure your infographic fits well on the screen by checking the size before posting.
• Use clear and large text so it’s readable on all devices, like phones and laptops.

Posting Times and Audience Targeting

• Post your infographics when most of your audience is online. This could be during work hours or in the evening.
• Think about who you want to see in your produced infographic. Use LinkedIn’s tools to help your post reach people interested in the topic.

Engaging with Comments and Leveraging Analytics

• When people comment on your infographic, reply to them! This makes more people want to engage with your content.
• Check LinkedIn’s analytics to see how your infographic is doing. Look at things like how many people have seen it and interacted with it. This can help you make even better ones in the future.

Keep note that LinkedIn also provides courses on how to produce infographics designs that can help professionals enhance their visual communication skills and create compelling content.

Some of the Best Tools to Produce Infographics

If you don’t have a designer, you still have plenty of design tools that offer a range of features and templates to produce infographics by yourself.

Here are a few top choices:

• Canva. A popular choice for its user-friendly interface and extensive range of templates and customization options. Canva’s infographic maker enables you to produce infographics quickly and easily, with millions of images, icons, and stickers to choose from.
• Venngage. Offers a variety of templates and design options to create professional-looking infographics.
• Piktochart. Provides intuitive design features for producing infographics, reports, and presentations.
• Snappa. Allows you to create infographics with a simple interface, providing access to high-quality graphics.
• Infogram. Specializes in data visualization, offering a range of charts and graphs to include in your infographics.

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Wrap Up

Using infographics on LinkedIn is a dynamic way to share information, educate your connections, and captivate your audience. They transform complex data into visually appealing graphics and make your content more shareable, leading to broader exposure and creating opportunities for networking, collaboration, and professional growth within your industry community.