3 LinkedIn Lead Generation Strategies to Try in 2024

If one of your goals for 2024 is to find new leads for your company, prioritizing LinkedIn is key. It serves as a natural hub for businesses – it’s the place where companies can stay informed about the changes in their industries, look for new talent, and seek business opportunities.

Moreover, if your business offers a solution that meets those companies’ needs, LinkedIn is the best place to attract attention.

In this article, we will dive into the benefits and strategies that helped streamline LinkedIn’s lead generation.

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Benefits of LinkedIn Lead Generation

LinkedIn not only offers many benefits but it’s always looking for ways to innovate and add new features, tools, and insights to the site.

Let’s take a look at three important features that LinkedIn offers:

It Brings in High-Quality Leads

LinkedIn has over 900 million members, and it is one of the largest professional network sites in the world. Nearly 25% of all users are senior level influencers . It is a platform where professionals come to connect, share ideas, and grow their businesses. As a result, the leads generated on LinkedIn are of high quality and are more likely to convert.

It Has a Higher Conversion Rate

According to a report from HubSpot, LinkedIn has a 2.74% visitor-to-lead conversion rate, which is 277% higher than Facebook’s (.77%) and Twitter’s (.69%) conversion rates. Additionally, 80% of all B2B leads generated from social media come from LinkedIn, making it the natural environment for businesses to connect.

LinkedIn Users Tend to Be Active

Of those LinkedIn users who are frequently engaging with the platform, 40% of LinkedIn users access it on a daily basis, clocking up over 1 billion interactions every month. Organic engagement is generally hard to come by, but on LinkedIn 40% of visitors engage with a page organically each week. This gives many options to try lead gen strategies for free.

LinkedIn Lead Generation Forms Are Effective

The statistics back up the hype. LinkedIn’s data state’s that advertisers utilizing Lead Gen Forms have experienced a 28% reduction in their cost per lead and a 3-5 times boost in their conversion rates.

Marketing Lead Generation Process

One can generate quality leads with sporadically interesting blog posts, captivating videos, or other types of engaging content. Ultimately, the goal is to put out content that matters to people. However, to achieve consistent growth in leads, it is important to build the brand’s authority by consistently providing solutions for the right audience. This is where the marketing lead generation process can help enormously if followed.

It involves a series of inbound marketing steps to attract and retain potential customers, Companies need to:

• Identify their target audience. This includes segmenting data according to age, location, income level, and interests.
• Attract leads. Content has to capture the attention of the target audience and encourage them to opt in.
• Capture leads. Use compelling calls-to-action (CTAs) on forms, landing pages, and gated content to collect important contact information.
• Qualify leads. Here businesses can implement a lead scoring system to assess which leads are most likely to convert into paying customers.
• Nurture leads. Personalized resources build trust and demonstrate how a product and/or service can address challenges.
• Convert leads. Continue to offer resources that promote upsells and cross-sell opportunities.
• Analyze the lead generation process. Evaluate the effectiveness of a campaign to identify successes and/or areas for improvement.
• Optimize future campaigns. Utilize data-driven insights to enhance future campaigns and maximize marketing and ad spending.

3 Linkedin Lead Generation Strategies to Try in 2024

First and foremost, your company’s main web page serves as the display window for your brand. Therefore, investing effort in creating a well-crafted profile to welcome visitors is the initial step.

Optimize Your LinkedIn Company Page

In 2024, optimizing and updating your company page will be more important than ever. This is a great way to increase your visibility and reach on the platform.

Here are some tips to help you get started:

1. Customize your URL: Make your URL unique. Include your company name or keyword-rich phrases related to your industry.
2. Use relevant keywords: Use keywords that help LinkedIn’s search algorithm understand what your company is about and rank it higher in search results.
3. Use captivating images: Profiles with a professional headshot as their profile picture, on average, will receive 14 times more views than those with other types of profile pictures. Therefore, if possible, it is important to use such a headshot.
4. Add a logo and banner image: A high-quality logo and/or captivating banner will do a lot for your brand. It will help you step out from the masses.
5. Create a Showcase Page: Highlight your company’s products or services.
6. Consistently post engaging content: Always try to post content that is pertinent to your industry and aligns with your target audience’s interests. Additionally, include relevant long-tail keywords to enhance the discoverability of your content.

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Create High-Quality Content That Works

It’s important to note that LinkedIn’s audience of almost 1 billion people is anything but captive. Users usually go there with 1 of 2 clear purposes: Discover relevant content that helps their career or somehow serves their own efficacy within a given industry. No one’s impervious to distraction, but the audience don’t expect to be bombarded with funny cat videos on a professional networking site. So the first rule is to stay on your lane and be professional, providing useful and highly valuable content to your audience in the right way.

Native Video

LinkedIn wasn’t going to miss out on the video marketing trend that currently dominates social media. Specifically, we are referring to native video, which encompasses any unsponsored video content shared within your network.

Moreover, when it comes to choosing the right type of video for your company page, there are several options:

• Product demos are a great way to showcase your products and/or services to potential customers.
• Explainer videos are short, often animated, animated videos that explain a concept or process. They simplify complex topics and make them more accessible to your audience.
• Testimonial videos or user-generated content can build trust and credibility with your audience. They can help highlight customers who are satisfied with your products and/or services.
• Behind-the-scenes videos are interesting. They offer a glimpse into your company’s culture and values. They also humanize your brand and make it more relatable to your audience.
• Live videos are a great way to engage with your audience in real-time. They can build a sense of community and foster a deeper connection with your audience.

Long-Form Content

Creating a long-form article directly in the platform is easy – just click “Write an article”. Remember that long-form content (2000 words or more) generally performs better than shorter articles. It gives you the opportunity to optimize for search and connect with audiences at a deeper level. Writing long-form articles means that you establish thought leadership, increase your visibility, build trust, and share in-depth knowledge that helps you to stand out from the crowd. It is worth your efforts, as it pays with new, quality leads and can always be repurposed for other formats.

Create Opt-In Forms

While website content is crucial to businesses finding solutions, the primary aim of lead generation is to gather information for the sales team.

An opt-in form is a valuable tool used to capture lead information from visitors who willingly provide their details, such as email addresses or other contact information. This can be achieved through:

• Newsletter subscriptions: Including opt-in forms in newsletters can help gather leads for email marketing .
• Lead magnets: Valuable long-form content can be offered free in exchange for lead information.
• Webinars: Webinars allow business owners to demonstrate their product knowledge as well as established relationships within the industry.

Craft Compelling Landing Pages

To prevent visitors from quickly leaving a landing page or refusing to share their info, it’s important that they find content that resonates with them.

When developing landing pages, think about:

• Content. Be clear and concise.
• Focus. Try not to deviate from the main topic.
• Incentive. Present a valuable resource in exchange for contact information.
• Call to Action (CTA). Emphasize what you would like the audience to do simply and straightforwardly.
• Social Proof. Incorporate relevant testimonials to build trust and credibility

Invest in Paid Ads

Lead generation is a complex process that involves selecting a combination of strategies, both free and paid. It is also important to note that it’s uncommon to capture a highly qualified lead on the first attempt.

That is why, you should also consider paid options such as LinkedIn Ads to personalize your marketing efforts and maintain your brand’s presence and visibility.

Additionally, running a smart retargeting campaign can be effective, as individuals who have already interacted with your brand are more likely to provide their contact information. You can utilize the LinkedIn retargeting pixel (or LinkedIn Insight Tag) to implement this strategy.

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Wrap Up

LinkedIn offers significant B2B lead gen opportunities in 2024 through optimized company pages, high-quality content, opt-in forms, landing pages, and paid ads to capture professional attention and generate sales-ready leads.

Consistent inbound strategy implementation builds authority and helps businesses thrive on the platform.

Keep in mind that we can help you increase your leads, and achieve sustained growth.