How to use TikTok for business? As a matter of fact, is using TikTok for businesses even worth it? Let’s start with the obvious, which turns out, is, in fact, not that obvious. Too many businesses overlook TikTok when planning out their social media strategy. Most likely because they believe the platform to be irrelevant Read More
Every minute, 500 hours of video are uploaded to YouTube, and the platform has more than 2.5 billion active users worldwide. YouTube is the second most popular search engine after Google, so if you are creating video content, it’s only natural you should focus your attention on YouTube SEO. Otherwise, you risk drowning in the Read More
Emojis are a new, modern, and global language. Everyone uses them in social media, chats, text messages, and even during business arrangements. Just like memes, emojis in social media marketing and in everyday communication are a phenomenon that quickly entered our lives and became a staple of written expression. The word emoji comes from the Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. For some, business ideas plus a lot of creativity can go a long way and make a business successful. Here are some social media marketing ideas shared by industry experts Read More
Discover why Twitter is integral for businesses: Let’s talk key strategies for engagement, traffic, and growth.
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
4.76 billion, or more than half of the Earth’s population, use some form of social media. It goes without saying that social media is vital to the success of every business. The truth is, though, that not everyone is well-prepared for social media with its jargon, easily-distracted audiences, and other platform specifics. Fret not, we’re Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
LinkedIn isn’t just for finding jobs anymore. Now, it’s a key tool for businesses to market to other businesses. The platform has powerful features that help marketers target specific audiences, track how well their content is doing, and build relationships with potential customers. DevriX is also a company that’s really good at maximizing LinkedIn for Read More
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