Several years ago, Facebook was only used for personal communication and purposes. Mostly individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using it to promote their brands. These days, Facebook is a major Read More
Social media is the term used to describe online platforms where people can create and share content or participate in social networking. For brands social media is a powerful tool for building relationships with their target audience. But do people enjoy interacting with brands on social media? The data says: 53% of consumers say they’re Read More
Social media has been all the rage these past few years. Almost everyone who has access to a phone or computer has their own social media accounts – whether it’s Facebook, Instagram, Twitter, LinkedIn, or Pinterest. However, social media is not just meant for connecting with friends and family. It can also help businesses thrive, Read More
If you are an active social media user, then you probably already know that Instagram is one of the most used and sought-after social media platforms out there. The Facebook-owned platform has over 1 billion monthly active users and its popularity has been rapidly growing. Because of this, Instagram is now one of those social Read More
Videos have been established as trending content in social media for the past years and they continue attracting attention. It’s no longer surprising that videos receive more interactions than images. A study shows that images receive 38% fewer interactions than video. How about Facebook videos? The average engagement rate for Facebook video posts is 6.13% Read More
