Social media has a special role in any marketing strategy, whether it’s targeting businesses (B2B) or aimed at direct customers (B2C). And when it comes to Software as a Service or SaaS products, you have to plan carefully and think smarter in order to get the most out of your efforts. Why? The delicate part Read More
Social media marketing is a powerful way for businesses to reach their potential customers and engage with them. Interacting with your audience on social media is not only for brands that target individual customers (B2C). Companies that sell products or services to other companies (B2B) can also benefit from being active on social media. Did Read More
It is undeniable that Instagram is one of the biggest social media platforms available to the public today. There are many reasons why small, medium, and even large-scale businesses are using Instagram to promote their brands. With over 1 billion active users, both B2C and B2B companies can benefit from using the said platform to Read More
With the rise of social media in the last decade, all businesses — from eCommerce to traditional ones — have started to rely heavily on online platforms for their sales. So, they have to boost their presence on social media if they wish to succeed. Instagram is a popular social media outlet that you, as Read More
With businesses becoming more and more aware of the profiting potential of social media marketing, they might be looking at Instagram next. Why? Because with so many brands using these platform giants for business – and with 90% of Instagram users following at least one business – companies not using it might be missing out Read More
All customers are different. They have different education, gender, age, needs, profession, and so on. But all customers have something in common: they need social proof to make a purchase decision. Why do I have to buy this TV? Why do I need your balcony insulation? Why should I choose this store? You can find Read More
Several years ago, Facebook was only used for personal communication and purposes. Mostly individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using it to promote their brands. These days, Facebook is a major Read More
Social media is the term used to describe online platforms where people can create and share content or participate in social networking. For brands social media is a powerful tool for building relationships with their target audience. But do people enjoy interacting with brands on social media? The data says: 53% of consumers say they’re Read More
Social media has been all the rage these past few years. Almost everyone who has access to a phone or computer has their own social media accounts – whether it’s Facebook, Instagram, Twitter, LinkedIn, or Pinterest. However, social media is not just meant for connecting with friends and family. It can also help businesses thrive, Read More
If you are an active social media user, then you probably already know that Instagram is one of the most used and sought-after social media platforms out there. The Facebook-owned platform has over 1 billion monthly active users and its popularity has been rapidly growing. Because of this, Instagram is now one of those social Read More
Videos have been established as trending content in social media for the past years and they continue attracting attention. It’s no longer surprising that videos receive more interactions than images. A study shows that images receive 38% fewer interactions than video. How about Facebook videos? The average engagement rate for Facebook video posts is 6.13% Read More
