Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
Emojis are a new, modern, and global language. Everyone uses them in social media, chats, text messages, and even during business arrangements. Just like memes, emojis in social media marketing and in everyday communication are a phenomenon that quickly entered our lives and became a staple of written expression. The word emoji comes from the Read More
How to use TikTok for business? As a matter of fact, is using TikTok for businesses even worth it? Let’s start with the obvious, which turns out, is, in fact, not that obvious. Too many businesses overlook TikTok when planning out their social media strategy. Most likely because they believe the platform to be irrelevant Read More
Every day, 720,000 hours of video are uploaded to YouTube, and the platform has more than 2.3 billion active users worldwide. YouTube is the second most popular search engine after Google, so if you are creating video content, it’s only natural you should focus your attention on YouTube SEO. Otherwise, you risk drowning in the Read More
Elon Musk just offered to purchase Twitter for $44 billion, and the world can’t stop talking about it. A lot of questions are yet to be answered, and many people wonder what the future holds for their beloved social media. In this article, we’ll take a look at the history of the platform, and what Read More
Content marketing costs significantly less than traditional marketing as of 2022. When we add up the fact that the biggest priorities of marketers are generating website traffic and converting prospects, the importance of inbound practices is becoming undeniable. Delivering the right content to the right people at the right time is what KPIs are craving Read More
As we all know, social media networks were not originally created for branding and business purposes. However, they quickly became the Mecca of digital marketing and a pivotal tool in almost every company’s online strategy. Twitter is not the most popular social media platform and is often overshadowed by Facebook, Instagram, and even Pinterest and Read More
Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
No matter what your niche is, today, your business must have a social media presence. It’s simple, the more people you reach online the better your chances are to engage them and grow your business as a result. But, that would only happen if you develop a substantial social following for your company and give Read More
B2B social media marketing is here to stay, yet there’s no denying that finding the right path can be tricky. The digital environment has so much to offer to business-to-business brands – interactions with audiences, trust-building, and fostering meaningful relationships to name a few. However, maintaining a strong brand presence has its ups and downs, Read More
When it comes to eCommerce, social media video marketing is the future. However, if you have not hopped on this trend yet, fret not, we are here to help you change that. Social media platforms are powerful tools for businesses today. People heavily depend on these channels to educate themselves, connect with friends and family, Read More
Can you believe that a few years ago influencer marketing was merely a buzzword that many didn’t quite understand? Things have certainly changed since then. Today many brands invest a good amount of resources in making these strategic partnerships work and measure that success through something called influencer marketing ROI. Influencers play a vital role Read More
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