Maximizing LinkedIn for B2B Marketing: DevriX’s FAQ Guide

LinkedIn isn’t just for finding jobs anymore. Now, it’s a key tool for businesses to market to other businesses. The platform has powerful features that help marketers target specific audiences, track how well their content is doing, and build relationships with potential customers.

DevriX is also a company that’s really good at maximizing LinkedIn for B2B marketing.

It works with Fortune 1000 companies, banks, franchises, and multinational brands, handling SEO, CRO, UX, email, and lead generation. The company excels in data-driven strategies, platform scalability, and delivering outstanding results, whether scaling publishers past 100 million views or helping enterprises.

In this article, we’ll answer common questions about using LinkedIn for B2B marketing. We’ll share our knowledge, strategies, and useful tips to help you use LinkedIn effectively in your business plans.

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1. Why Should My Company Use LinkedIn for B2B Marketing?

LinkedIn is super popular for B2B content marketing because companies know it drives results. Currently almost all businesses (97%) that market to other businesses, use LinkedIn to share content. Furthermore, 49% of B2B marketers consider LinkedIn their most effective social media platform.It is literally the best way to find new business customers.

Here are a few reasons why:

• LinkedIn’s ad targeting capabilities are unparalleled for B2B marketing, allowing you to target by job title, company size, industry, and more.
• The platform’s InMail feature provides a direct line of communication to prospects, with higher open rates than traditional email.
• LinkedIn’s professional context means users already have a business mindset, making them more receptive to B2B messaging.

Helpful hints:

• Since LinkedIn works so well, think about spending more of your social media budget on LinkedIn.
• Use LinkedIn’s Matched Audiences feature to retarget website visitors or upload your own contact lists for highly targeted campaigns.

2. Is My Company’s Page Enough?

It might be, but in the context of B2B marketing, relying solely on the company page on LinkedIn might limit the potential for engagement and networking. LinkedIn is designed to connect people, so faceless company profiles might not be as successful as personal ones.

By integrating personal profiles into your LinkedIn strategy, you can maximize your B2B marketing efforts. This approach allows you to tap into the networks of your employees and key personnel, potentially reaching a wider audience of potential clients or partners.

3. How DevriX Uses LinkedIn for B2B Marketing?

First, DevriX has a company profile, where we consistently share our content. Second, the CEO Mario Peshev is the company’s main brand ambassador – his page serves as an excellent example of leveraging LinkedIn for B2B marketing.

Here’s why:

• He doesn’t just talk about ideas, he actually uses these strategies to help his clients.
• Mario shares valuable, focused and useful information. He talks about acquisitions, revenue diversification, leadership skills, and growing businesses.

Helpful hints:

• There are no shortcuts to success on social media. This is why you need to keep on posting interesting and useful content regularly.
• Find people in your company who know a lot about your business. Encourage them to share practical tips and real-life experiences. This can help your company become known as an expert in your field.

4. How Can My Company Improve Its LinkedIn Profile for B2B Marketing?

Maintaining a consistent brand presence is very important. Here are a few tips:

• Use a clear, professional logo as your profile picture.
• Choose an eye-catching cover image that shows what your company does.
• Write a catchy tagline that explains your company in one sentence.
• Fill out the “About” section.
• Explain what makes your company special.
• Use simple language to describe what you do and who you help.
• Use the “Products” tab to list what you offer.
• Include pictures and short descriptions for each item.
• Link back to your website whenever you can.
• Post regularly

5. How Can My Company’s Experts Improve Their LinkedIn Profiles for B2B Marketing?

• Write an eye-catching headline.
• Use the “Featured” section to highlight moments such as highly rated articles you or your company have written or times you’ve been in the news.
• Keep your “About” section up to date with what your business has been working on.
• Not only ask for recommendations from people you’ve worked with, but also give out recommendations too. By doing this you help build trust and respect.
• Comment, share, give opinions, and build your company’s personal brand so you are seen as thought leaders.

Helpful hint: Encourage your experts to turn on “Creator Mode” on LinkedIn. This can help more people see what has been posted and can establish you as an expert in specific fields.

6. What Are Some Good Ways to Use LinkedIn for B2B Marketing?

Some effective strategies to leverage your efforts:

• Before trying to sell to someone, interact with their posts first. This helps build a relationship.
• Use LinkedIn Polls to ask questions about your industry. This gets people talking and interested.
• Post videos. These often reach more people than other types of posts.
• Join or host LinkedIn Audio Events to talk about topics in your industry.

Helpful hint: Plan out your posts to match different stages of selling. For example, some posts could be about problems your customers face, while others could be about how your product has solved those problems.

7. What Content Should I Create for B2B Marketing on LinkedIn?

The best content is that which is practical, beneficial to the user and relatable:

• Share behind-the-scenes content to humanize your brand.
• Create “how-to” posts or videos addressing common industry challenges.
• Repurpose long-form content into carousel posts for easy consumption.
• Share industry news, add your expert commentary which can also boost your thought leadership.

Useful tip: Use the “Document” post type to share downloadable resources, increasing engagement and lead generation opportunities.

8. How Can I Expand My Company’s Network With B2B Content Marketing?

Building a robust network is essential, especially if you want to expand your company’s reach.

Try these approaches:

• Comment on and share content from industry influencers. This will increase your visibility.
• Use LinkedIn’s Events feature to host webinars or virtual networking sessions.
• Participate in LinkedIn’s “Creator” program, if eligible. By doing this, your company can gain more and better exposure.
• Cross-promote your LinkedIn presence on other marketing channels to drive connections.

9. How Often Should I Post?

Your success doesn’t solely depend on the volume of posts. Value and consistency are important as well. However you decide to post, be it once a week or ten times a week – whatever you choose, you need to do it consistently.

The ideal posting frequency depends on your goals, audience, and the resources at hand. Generally, posting 2-5 times per week is a good target for most businesses. This allows you to maintain your online presence without overwhelming your followers or sacrificing content quality.

Hint: Pay attention to your analytics to see which posts perform best and when your audience is engaged the most. Experiment with different posting schedules and adjust based on the results.

10. How Do We Target the Right Audience on LinkedIn for Our Company B2B Ads?

Effective targeting is crucial for maximizing the impact of your ads on LinkedIn. Here are some strategies:

• Use LinkedIn’s Lookalike Audiences to reach professionals similar to your best customers.
• Target by skills, which can be more specific in some cases than job titles.
• Use Account Targeting to focus on specific companies in your ABM strategy.
• Consider targeting LinkedIn Groups related to your industry.

Helpful hint: Use LinkedIn’s Website Demographics tool to provide information on those who visit your website so you can refine your targeting based on their professional attributes.

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Wrap Up

LinkedIn has evolved into a powerful platform for B2B marketing, offering unique opportunities to connect with professionals, showcase expertise, and drive business growth.

By leveraging company pages, personal profiles, targeted content, and strategic networking, your company can also maximize its impact on the platform.

Remember, success on LinkedIn for B2B marketing doesn’t come from taking shortcuts but instead from consistent effort, valuable content, and data-driven strategies.