LinkedIn has become an indispensable platform for professionals that continues to grow in importance each year. Today, merely having a profile is no longer enough to stand out. You need an optimized, eye-catching one that demonstrates your skills, experiences and accomplishments. A compelling LinkedIn presence can lead to networking and business partnership opportunities, recruiter contacts, Read More
Long gone are the days of blasting irrelevant, spammy cold pitches just to be ignored or blocked. The sales game has changed, and now, building relationships is everything. Savvy sales pros know that 2024 demands a more human approach, and that’s where the power of LinkedIn comes in. LinkedIn takes you from being cold and Read More
If one of your goals for 2024 is to find new leads for your company, prioritizing LinkedIn is key. Many B2B lead gen agencies recommend LinkedIn for its robust networking opportunities and effective lead generation. It serves as a natural hub for businesses – it’s the place where companies can stay informed about the changes Read More
Several years ago, Facebook was only used for personal communication and purposes. Most individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using Facebook for business advertising and increasing their website traffic through the Read More
YouTube is the second most popular social network, in terms of monthly active users, having more than 2.70 billion active users in 2024, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels Read More
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
With social media users at 59.9% of the global population, utilizing them for your business goals has never been more important. The potential of social media platforms, from TikTok to LinkedIn, is mind-blowing. Every second, social media adds 4.7 new users. What’s more, in today’s digital age, people dedicate about 15% of their waking hours Read More
With its 2 billion monthly active users, Instagram has established itself as the fourth most popular social media platform around. Recently, it has climbed its way up to becoming the fifth most visited website worldwide, offering creators and businesses the potential to expand their reach and connect with a larger audience. However, challenges also arise, Read More
In today’s business landscape, having a killer social media presence is an absolute must for every small business. We’re talking about 6 billion active social media users by 2027! Platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok are goldmines when promoting products or services or connecting with target audiences. So, if you want to up Read More
Imagine if you could turn your TikTok video into an ad! With the new TikTok Promote feature, you can do just that. TikTok has been around since 2016 and it has quickly become viral. It is easy to use, it has been implemented by YouTube and has its own Creator’s Fund. So, it is lucrative Read More
LinkedIn is the go-to place for both business and individuals. It’s a professional social platform dedicated to all aspects of work. However, there are more than 875 million profiles on LinkedIn, so one can’t help but ask: how do I stand out from the crowd? Fortunately, LinkedIn SEO can help you achieve that. Furthermore, it’s Read More
YouTube is a great place to watch educational videos, fail compilations, cute cat and dog videos, and your favorite vloggers. However, YouTube can also be used for business. Back in September 2020, the video platform launched YouTube shorts, as an answer to the similar features of its competitors – Instagram Reels, TikTok videos, Facebook stories, Read More
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