In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
4.76 billion, or more than half of the Earth’s population, use some form of social media. It goes without saying that social media is vital to the success of every business. The truth is, though, that not everyone is well-prepared for social media with its jargon, easily-distracted audiences, and other platform specifics. Fret not, we’re Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
LinkedIn has become the go-to platform for professionals to connect, share ideas, and build their careers. With over 900 million users worldwide, it’s a goldmine for anyone looking to grow their professional network. One powerful tool that’s gaining traction on LinkedIn is the newsletter feature so in this article, we’ll explore how you can launch Read More
If you’ve logged into LinkedIn today and got one of those messages saying, “Hey Sir” even though you’re clearly a woman in your profile photo, or if you feel uncomfortable reading comments where employees overflatter their bosses, you know this is Linkedin networking done wrong. This is what we’d call “toxic LinkedIn. Is there a Read More
Just a few years ago, simply posting your CV on LinkedIn was all it took to catch the eye of potential employers. But times have changed. With millions of users active on the platform daily, standing out requires more than just listing your work experience. Nowadays, your LinkedIn profile is a virtual business media, showcasing Read More
LinkedIn has become an indispensable platform for professionals that continues to grow in importance each year. Today, merely having a profile is no longer enough to stand out. You need an optimized, eye-catching one that demonstrates your skills, experiences and accomplishments. A compelling LinkedIn presence can lead to networking and business partnership opportunities, recruiter contacts, Read More
Long gone are the days of blasting irrelevant, spammy cold pitches just to be ignored or blocked. The sales game has changed, and now, building relationships is everything. Savvy sales pros know that 2024 demands a more human approach, and that’s where the power of LinkedIn comes in. LinkedIn takes you from being cold and Read More
If one of your goals for 2024 is to find new leads for your company, prioritizing LinkedIn is key. Many B2B lead gen agencies recommend LinkedIn for its robust networking opportunities and effective lead generation. It serves as a natural hub for businesses – it’s the place where companies can stay informed about the changes Read More
Several years ago, Facebook was only used for personal communication and purposes. Most individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using Facebook for business advertising and increasing their website traffic through the Read More
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