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How to Drive Traffic to Your Website Using Social Media [11 Tips]

How to Drive Traffic to Your Website Using Social Media 11 Tips

Love it or hate it, social media is a factor you must take into account when doing business in the 21st century.

However, social media is not just a platform to share funny pictures, or let people know about upcoming events. You can also use social media to drive traffic to your website – something that today we’ll be talking about.

Let’s go.

How to Drive Traffic to Your Website Using Social Media: 11 Tips

How to Drive Traffic to Your Website Using Social Media_ 11 Tips

  1. Choose the right platforms.
  2. Promote website content.
  3. Use social proof.
  4. Post regularly.
  5. Share visual content.
  6. Experiment with boosting posts.
  7. Join relevant groups.
  8. Encourage user-generated content.
  9. Collaborate with influencers.
  10. Implement hashtags.
  11. Research your target audience.

1. Choose the Right Platforms

With so many social media platforms, you can easily get overburdened trying to be active on all of them. This is especially true if you’re just starting out, and have to develop your Facebook, LinkedIn, Twitter, Instagram, TikTok, etc.

Initially, it would be much better to focus on the platforms that make most sense for your business. For example, if you run a recruitment agency, it would be much wiser to concentrate your efforts on LinkedIn, instead of Instagram.

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2. Promote Website Content

One of the proven methods of using social media to drive website traffic is to share content from your website – blog posts, pages, and so on.

If your goal is to direct traffic towards your website, instead of your social media platforms, you need to remember that you need to post content from your website or at the very least, include a link towards it in your posts.

This will encourage the visitors of your social media profiles to also take a look at your site. It’s a particularly popular strategy on Facebook, where you share an article you’ve written, and include a short description, or quote from it, in order to pique the curiosity of readers.

3. Use Social Proof

Social proof is an important part of the buyer decision, as it helps you build customer trust. Furthermore, statistics reveal that 87% of buying decisions start with online research, and consumers generally look for, and trust, reviews and recommendations.

Thus, it’s essential to include user reviews, testimonials, recommendations, and/or other forms of social proof in your social media accounts. It will help you obtain more traffic via social media, as consumers will be more tempted to visit your website, and hopefully, become customers.

4. Post Regularly

Just as you should post regularly on your blog, you should aim to outline a publishing schedule for your social media. Don’t leave your audience without new content for too long, as they might forget about your brand.

Posting once a month is probably also not a suitable option, nor is over posting. Try not to overdo it by publishing, for example, 5 times a day as your posts might get lost in the feed, leading to no positive effect for your business.

Again, the frequency of posting depends on the social media. For instance, on Facebook it’s two posts per day maximum, while on Twitter it’s between 3 and 30 times per day.

Another important thing to consider is when you post. It does matter if you publish something at 5 AM or 8 PM. Generally, you need to know the hours of the day when your target audience is most active and will therefore have a higher chance of seeing your content.

5. Share Visual Content

In a world of short attention spans, a variety of content is crucial. Social media audiences, in particular, are very easily distracted, and will quickly get bored with your page, if you continue publishing the same type of content, even it is valuable.

Visual content can lead to better engagement, and can even encourage your audience to be more active on your page with clicks, comments, and shares.

What’s more, you should bring variety to your visuals, it’s a good idea to try using:

  • Infographics
  • Memes
  • Videos
  • Charts
  • Screenshots
  • Pictures

6. Experiment With Boosting Posts

In case you’re willing to spend a few bucks on social media, you can experiment with boosting your posts. Once the results are in, you will have a clearer picture of whether it was worth it or not.

It should go without saying that it’s good to do some research beforehand on the dos and don’ts for each particular social platform. Initially, you can experiment with small investments, like a dollar, so you can get a practical idea of how and who to target, what type of post to sponsor, etc.

Definitely better than to invest hundreds of dollars on ad campaigns, only to realize you’ve sold only 5-10% of what you had invested.

7. Join Relevant Groups

You can additionally enhance the visibility of your page by joining relevant social groups and sharing your content. This is relevant for those social platforms that have such types of groups – Facebook, LinkedIn, etc.

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8. Encourage User-Generated Content

User-generated content, or UGC, is content that is created by users, as the name suggests. Why is it so important that you encourage your users to create such content? Very simple – it can increase conversions, and influence the way users engage with your business, and even their buying decisions.

Plus, it’s authentic, which is significant because “people trust people”, or put statistically, 93% of marketing specialists believe that users trust UGC more than content created by brands.

However, if you’re thinking about faking it, you might want to think again. People have a way of recognizing fake user-generated content, so it can have the opposite effect – users losing trust in your brand. Would you trust someone who’s lied to you before?

Encourage User-Generated Content

9. Collaborate with Influencers

Influencers are really influential (pun intended). Apart from the obvious, collaborating with an influencer can greatly increase your exposure, user engagement, and conversion rates.

Consumers tend to trust their favorite online personalities, and a word or two from such a personality, can impact the buyer decision in a way that you wouldn’t ever be able to using traditional methods

Influencer marketing can really help you increase your website traffic, get more leads, reach a wider audience, and ultimately reach more sales.

10. Implement Hashtags

Twitter has proven to be the best social media to drive traffic, and hashtags are one of the main tools to help you achieve it. Several social medias included hashtags afterward, and while hashtags may seem like a small, less influential, step towards your social media strategy, however, that’s not the deal.

In reality, hashtags are keywords. Their goal is to make content easier to find, and increase your visibility, and users who do not follow you, can also see your content through searching a specific hashtag.

11. Research Your Target Audience

All marketers need to thoroughly research and establish: the target audience of their business, and their competitors.

The first includes monitoring and analyzing consumer behavior, and in terms of social media – what type of content their audience prefers, what time of the day they’re most active, the demographics, their needs, and concerts, and so on.

Each social media has an insights section, which you should use, in order to analyze your target audience. Otherwise, it will be a shot in the dark (which is also a cool AC/DC song), and you’ll likely be wasting time and money trying to reach and engage with people, without knowing their habits and preferences.


You are now aware of some of the proven tips and strategies on how to drive traffic to your website using social media. Don’t underestimate the power of social media, as it can turn out to bring loads of traffic to your website.

Proper research and analysis can also support your efforts and allow you to target the right audiences, and enhance your brand loyalty, and customer engagement.