Several years ago, Facebook was only used for personal communication and purposes. Mostly individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using it to promote their brands.
These days, Facebook is a major channel for brands to engage with their targets. As a part of that, it is being used to drive traffic to companies’ websites. It doesn’t matter if your business is small, medium, or large-scale – as long as your customers are on Facebook, you should use it to drive traffic to your website.
Engagement and selling on Facebook is a common strategy. Bringing leads and clients from social media to your site opens a lot more opportunities. The major benefit is that you may convert them and work individually by personalizing communication and focus on closing sales.
If you are wondering how you can use Facebook to drive traffic to your website, then just read on.
Optimize Your Facebook Page to Add Links to Your Site
This might seem like the most obvious way to drive traffic to your website from Facebook, and it’s also one of the most effective.
Make the most out of Facebook’s “About” button by adding a link to your website. This seems like it would not garner much attention, but if your Facebook page is optimized and a lot of people are visiting it, then interested visitors will most likely take a look at your About page and click on your link/s.
Also, you can direct the audience to other site content that you’d want to promote, a landing page, or even a special offer. You have the option to pay for ads and optimize your Facebook page so people will be directed to the right page on your website.
If you really want Facebook users to notice your page and visit your site, then consider adding a high-quality and engaging profile and cover photo, featuring your brand domain. Content can help drive traffic to your website, but visuals are just as important.
Consider the Call-to-action Options
Additionally, you’d also want to take advantage of Facebook’s CTA buttons and make it lead back to your site. You can choose to ask your visitors to:
- contact you
- book your services
- sign up to your newsletters
- watch your videos
- shop at your website
- see your offers
- use your app
- learn more about your business
- or even play a game
Since you are looking to add traffic to your website, then you might want to go for the “Learn More” or “Sign Up” options, leading to resources or contact forms on your website.
Publish Blog Content to Your Facebook Page
One great way to give people a glimpse of your website is by posting some quotes from your site to your Facebook page. Make sure to include valuable resources so your audience will be inclined to click on the link to the quote or post.
Find a quote, short paragraph, or sentence from your most popular articles and add it as a description to your Facebook post. Make sure to include the link to the article so people can easily click on it. You can even personalize it by adding a short bio or photo of the article’s author.
Create a Schedule for Posts
People on Facebook love seeing updates from pages that they have liked. If they find that you do not regularly update your page or post content on a regular basis, then they might forget you and not pay too much attention to what you are putting out.
Create a regular schedule for your posts and follow that religiously. You can create and plan your posts on a weekly basis so you would not forget to post. Facebook has a “Schedule Post” option, so you can plan your content in advance.
Once you have decided on which content or article(s) to post for the week, make sure to include a short description of what it is all about. Add a link to your website and use words such as “Click here to see more” to convince your audience to visit your website. You have to make sure that your audience will be curious about the article so they would be inclined to click on the link.
Pin the Posts That Bring Value to Your Website
Making the most out of your informative and essential content is key here. Try visiting the “Insights” page on Facebook and see which posts your readers and visitors seemed to like best. Choose the one with the highest engagement or interaction and pin it to the top of the page.
Since this post garnered lots of attention, you can make sure that it will bring more traffic to your website as well.
Make sure to include a short description of your article or post and add a link to your website. It has to be intriguing enough to get your visitor’s attention, or else they would not click on your website link.
You can change your pinned posts every week so your visitors will be able to see different content from your website.
Engage With Your Audience
What’s the best way to engage with your audience, you ask? Well, there are many ways to do so, but one of the most effective ways to engage with your audience is by asking them questions. However, you should remember to ask relevant, intriguing, and witty questions – or else your audience might not be inclined to interact with you.
There are many ways you can approach this format: you can ask your audience to fill in the blanks, give their personal views about a certain issue, or even ask them to solve a puzzle or trivia.
Always remember to keep your questions easy to read, short, and relatable to your content and overall theme. Challenge your audience’s thinking by invoking questions that will get their brains going. You can also encourage them to like, comment, and share your question to get help from their friends.
The key is to redirect the answer to your question to your website or content so your audience will be inclined to click on the link. This way, you will attract users to what you publish on your site and add value to their Facebook experience.
Hold a Contest on Your Facebook Page and Redirect to Your Website
Most people love contests, especially if there is a huge prize involved. It’s also a great way to drive traffic to your website and gain more likes on your Facebook and other social media pages as well as increase your website traffic.
Make sure to make the contest interesting so people would be inclined to join. Create your mechanics and make sure to include one that requires your audience to visit your website. You can even share the campaign and guidelines on your website so that people will be more inclined to take a good look at your website.
You would also want to ask your audience to comment, like, and share your post so more people would be able to see the upcoming contest and visit your website.
Make Use of Video
Video has always been a huge help when it comes to marketing and gaining followers and traffic. Not only does it drive brand awareness – but it also helps attract leads which can then lead to better sales.
Consider making a video of what’s currently in trend. However, you have to make sure that what you are putting out there is still relevant to your business and website. Your audience has to relate to your message, and if they don’t, then there is no point in putting it out.
You can direct your Facebook audience to your website by adding a CTA after the video post. You can also add your website’s link to the video description so your visitors can easily click on it.
Facebook can be a great source for generating traffic for your website as long as you do it right. You can choose to use it for free or optimize it to lead more visitors to visit your website.
Try implementing the tips that we have discussed above and follow the processes described so that in the future there is more traffic on your website.