Every modern business uses a Facebook page. However, just having a page isn’t enough. It’s essential to use Insights and analyze your performance, so you can target audiences properly.
Using Insights is nor hard, you just need to get to know what and where to look for.
Here we go.
How to Use Insights on Facebook
The general recommendation is that you have at least 100 followers, in order to see some metrics, which will not be visible before that.
To get to your Insights, you need to go to your business page, and from the “Home” menu on the left, select “Insights”.
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Important Metrics to Check
- Positive engagement.
- Negative engagement.
- Time of posts.
1. Positive Engagement
How do you know which type of content your audience prefers? Easy. Check the positive engagement metric to gain insights on which posts have the most likes, shares, and comments.
This information will help you understand where to focus your content creation efforts. Make sure to find the pattern of what followers like in your posts, and increase whatever that is – videos, images, etc.
2. Negative Engagement
Similarly, you can see the type of content that people hide or mark as spam. Your reach could be impacted negatively if too many people hide or report your posts.
Analyze what makes people act that way, and try to change such content to avoid the negative impact on your Facebook page, and business.
For example, your ad might be offensive to some users, or provide little-to-no meaning. Furthermore, your message might be confusing or the image you’ve used could be awkward.
Different types of audiences react to your content differently. Younger people might be more engaged with your posts than older generations. Women might find your content more appealing than men. People from the southern part of your country could prefer your posts, compared to ones from the northern part.
You get the deal.
Whatever the case, it’s always good to know your demographics and apply that knowledge to boost your performance.
4. Time of Posts
Get ready for the million-dollar question: when is the best time to post on Facebook?
Social media experts will tell you various days of the week and timeframes, but the truth is that it’s strongly subjective to the location, and type of your business.
This is why it’s best to use your Facebook Insights and establish when your followers have had the most time to engage with your posts.
Bottom line, the more you use Facebook Insights, the more you learn from your audience. The more you learn about your audience, the more customizable your targeting approach will be when it comes to posting and advertising on Facebook.
In this data-driven advertising, customizing and targeting make all the difference. Make sure that you use the data from Facebook properly and use the Insights tool to perfect your targeting. Only then, can you ensure that your posts will arrive at the right people with every campaign.