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Social Media Marketing: How Relevant Is It to Modern Business?

Social Media Marketing How Relevant Is It to Modern Business

Since the birth of social media, businesses all around the globe have been trying hard to engage their audience in a meaningful way on social media. Many have succeeded, but many have failed too. Social media marketing is usually inexpensive compared to traditional methods but it is complex to measure the ROI.

Related: Choose the Best Business Names: Rules and Common Mistakes

The world’s most popular social media platform, Facebook, has almost three billion users. Yes – over THREE billion! Other platforms like YouTube, Twitter, Tumblr, Instagram, aren’t far behind Facebook, and offer great opportunities for businesses.

Relevancy of Social Media

Social Media Marketing and Your Business

Just about everyone with access to Internet is on Social Media. The ease of use is simply commendable. It’s not only popular amongst the younger generation, but many grandmas and granddads are hooked on it as well. Here you might think that marketing on social media campaigns would be a simple walk in the park. That might be the case for some businesses as they are naturally tuned to it. However, others struggle to adapt to the more “casual” style of social media.

This probably is the biggest challenge most businesses face. They find it hard to adapt to the fast pace of social media marketing and fall into the trap of “not taking it seriously”. It is time they realized that social media marketing is here to stay. And the sooner they realize it, the sooner they can reap the benefits of it.

If you want to use social media marketing campaign to add followers and turn fly-buyers into loyal customers then we urge you to read on.

Relevancy of Social Media

There is no doubt that no matter what business you have, social media is relevant. It gets a little tricky though. It is easy to lose your originality on social media. Businesses (and even individuals) become something they are not, which can do more harm than good in the longer run.

Afraid? Don’t be. Here are five ways you can boost your performance on social media while keeping intact your originality.

#1. Have a Laid Back Style

People are crazy about social media, not because they get bombarded with special offers, deals and discounts from businesses. They are there because it offers a nice, casual, laid-back place to be. So, relax, broadcasting your business is a part of the deal, but needs to be done sensibly.

Whatever message you’re conveying through social media, keep these three magical words in mind “entertain, educate, inform”.

#2. Visuals

Telling a story helps, but it can do wonders if it has visuals. We mean pictures, pictures or even videos. The reason why we are emphasizing is that these are like bullets bound to hit the target. Not everyone is going to watch a video, but if they are scrolling on your page, they are guaranteed to glance at your pictures. So, fewer words combined with more pictures and the occasional video is your secret recipe of social media success.

Having said that, one important aspect of visuals we often tend to overlook is the quality. It is better not to put any visuals on if they are of poor quality though. By making use of some of the online tools like Canva any one can create professional images and graphics.

#3. Respond

If it was not considered rude, we would have written the word “Respond” in all caps. Anyways, engagement with your audience on social media must be one of your top priorities. You need to talk, answer back, and for this you don’t need to be online 24/7 or hire a dedicated person. There are various apps available which can help you stay online and respond to comments, likes and feedback in real time.

#4. Spread the Word

In this current age of digitalization, people expect you to be on social media. It is not a bad idea to let your customers know politely, which platform are you on. This can be done through receipts, emails, posters or simply word-of-mouth.

#5. Don’t Miss on Other Opportunities

Facebook and Twitter are big, but there are many users on other platforms, who may not even be on Facebook. Tiktok, SnapChat, LinkedIn, and others are worth a try, even if you think your audience is not there. Exploring other networks when it comes to social media marketing can be an opportunity to target new customers and markets.


To put it simply, social media marketing is a critical aspect in modern businesses. A huge percentage of people are using the internet to browse and shop, and brands should consider putting up their own accounts to reach their audience. Implement the right social media marketing strategies and see your business grow exponentially.