Imagine if you could turn your TikTok video into an ad! With the new TikTok Promote feature, you can do just that.
TikTok has been around since 2016 and it has quickly become viral. It is easy to use, it has been implemented by YouTube and has its own Creator’s Fund. So, it is lucrative for individuals and businesses alike for its monetization opportunities.
In this article, we will first say a few words about how TikTok has developed over the years, and outline a few ways on how to promote on TikTok and earn money. Also, we will explore the steps to use the new TikTok Promote feature successfully.
How Did TikTok Come About?
TikTok is a social media app that has revolutionized the way users create, share and interact with content. The app was first launched by the company Bytedance in China in 2016, under the name Douyin. A few months later it was released globally as TikTok, drawing attention from all over the world due to its innovative approach to content creation.
The app allows users to post 15- to 60-second videos which can be used for, among other things, lip-syncing, comedy sketches and dance moves. This format creates an environment where users can quickly access creative and fun content,and even learn something new if they want.
Since its launch in 2016, TikTok has become increasingly popular worldwideand now boasts over 500 million active monthly users around the globe. One of the key aspects of TikTok’s success is its unique algorithm which personalises each user’s experience based on their interests and interactions with different pieces of content.
This algorithm helps ensure that users see content they enjoy while also creating opportunities to discover new ideas, trends or creators they may not have seen before. As well as this, features like duets have enabled users to collaboratively create videos together; a powerful tool for creativity, expression and entertainment which has helped propel TikTok up the rankings of most popular apps in just a few short years.
TikTok’s growth also shows no signs of slowing down any time soon due to its global reach and wide array of content formats available on the platform. The app continues to add new features on a regular basis such as filters, effects and editing tools. They further enhance user experiences and help keep them engaged for longer periods of time. TikTok’s versatile nature makes it suitable for anyone regardless of age, gender or interests. It is one of today’s leading social media platforms with an ever growing audience base across the world.
Does TikTok Promote Work? How to Make the Most of the New Features
Promoted videos and posts are not a new concept on the social media horizon. First introduced by YouTube, then followed by Facebook and Instagram, the idea of using video content for advertising has stood the test of time.
TikTok Promote was launched in January last year. Its main purpose – to help small businesses get the most out of the platform and turn viewers into potential customers.
With TikTok Promote, available in their Business Suite, advertisers can turn any of their videos into an ad, directly within the app. This way, they can enhance their reach, expand their community, drive more traffic to their websites, boost profile views, get more messages in their inboxes, and better target their audiences.
However, as Dennis Yu, the co-author of “The Definitive Guide to TikTok Advertising” advised, Promote can boost only videos that have already done well organically. Thus, advertisers need to pick wisely which videos to turn into ads in order for the investment to be worth the$5 a day minimum.
TikTok Promote at the Beginning
Initially, TikTok Promote had only three options, or “goals”:
- “More video views” – to reach new TikTok users
- “More website visits” – to drive traffic to your business website
- “More followers” – to build a steady following
Keep in mind that TikTok videos need to ideally be about 30 seconds long, vertical and full-screen. The platform suggests three possible scenarios for a video to boost with Promote:
The New TikTok Promote Features
On February 8, 2023 the platform announced four new TikTok Promote features it added to its Business Suite:
“More profile views”. This feature helps advertisers drive more traffic to their profile page with a call to action in the video.
“Promote for others”. This Promote goal is especially for small businesses that work with creators. It allows both sides to promote each other’s videos to increase views.
Before this option was introduced, promotion between businesses on TikTok was a privilege only for the TikTok employees with the questionable practice of ‘heating’. According to Forbes, this entailed giving a significant boost to some profiles based on either performance, business or even personal relationships with certain influencers.
As a result of this manual and very subjective selection of profiles, certain profiles became viral. In fact, their views increased to the point they made up around 1-2% of all videos that appeared on users’ For You pages. They are typically meant to only display suggestions based on their previous search history on the app.
“Location Targeting”. This feature allows location-based businesses to directly target their local communities. Advertisers can also create custom audiences based on gender, age, interests and location.
“More messages”.This new TikTok Promote feature is specifically for small businesses that rely heavily on direct interaction with customers to sell their services. Viewers are prompted to leave a message in the advertiser’s inbox.
Once you’ve chosen the video you’d like to promote, choose your audience, budget and period you want the campaign to last. The whole process should take about 3 minutes. Once you’ve submitted the Promote request, you will be notified when it has been approved. Make sure to track your video performance from the Analytics tab:
How to Use TikTok Ads: 7 Steps
TikTok is quickly becoming one of the most popular social media platforms for marketing and advertising. With millions of active users and a wide range of content formats, this platform offers a unique opportunity to get your ad in front of the right people.
Here are 7 steps to help you make the most out of your TikTok ads.
Step 1: Identify Your Target Audience
The first step when creating any type of ad campaign on TikTok is to identify who you want to target. Think about who would be interested in your products or services. Then, create a profile based on your customers’ ages, genders, interests, locations and more. Having this information will make it easier for you to decide which types of ads will work best for reaching your desired audience.
Step 2: Choose an Ad Format
The next step is to choose an ad format that best suits your goals. There are three main types of ads available on TikTok; In-feed videos, Brand Takeovers and Hashtag Challenges. Each format has its own advantages So, it’s important to do some research before selecting the one that works best for you.
Step 3: Decide on a Budget
Once you have chosen an ad format, it’s time to set a budget for your campaign. Knowing exactly how much you are willing to spend on your advertising will help ensure that you don’t go over-budget. Also, this way you will avoid missing out on potential opportunities due to the lack of enough funds.
Step 4: Create an Engaging Ad
Creating an engaging ad is essential for a successful TikTok ad campaign. Make sure that your content is creative, entertaining and includes relevant information about your products or services. As a result, you will grab people’s attention and encourage them to take action such as clicking through or making a purchase.
Step 5: Test & Analyze Your Campaigns
It’s always important to test different versions of your campaigns. That’s so you properly analyse which ones perform better with certain target audiences. Utilizing features like A/B testing can give you insights into what works best in terms of visuals, messaging, call-to-actions etc.
Focus on testing variations in order to devise the most successful campaigns possible. This way you will learn from previous mistakes or successes along the way.
Step 6: Monitor & Optimize The Performance Of Your Campaigns
As with any form of online advertising it’s important that you monitor how each campaign is performing. Optimize accordingly if necessary by adjusting budgets, targeting options or other elements until you reach the desired results.
It’s also a good idea to keep up with changes in consumer behavior. Therefore, check consumer reports from analytics platforms such as Google Analytics or Facebook Insights so that any necessary updates can be made quickly if needed.
Step 7: Keep Experimenting & Learning
Finally, keep experimenting with new ideas when creating campaigns as well as utilizing data where applicable. This will help ensure that each campaign remains fresh and keeps up with trends. As a result, you will gain valuable insight into what works best on TikTok now (and possibly even in future too).
Be sure to also review all past campaigns after they’ve finished running too. No matter if they were successful or not there should always be something gained from analyzing data in order figure out which methods work best and why. Use this information when creating future campaigns!
Readers Also Enjoy: 6 Stellar Tips on How to Use TikTok for Business – DevriX
In conclusion, TikTok Promote has quickly revolutionized the way that businesses and content creators can reach their audiences. For those using it already, you may have already seen the power its features have. However, for those that are still new to the platform now is the time to check TikTok Promote out.
By following a few simple steps outlined in this article, you too can utilize the new features on TikTok. All in all, this powerful marketing tool allows you to create videos targeted at your desired demographic. Also, you will boost organic traffic and significantly increase your revenues. Try it out today and see what kind of results you get!
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