B2C (Business-to-consumer) relationships are direct – businesses sell their products and services straight to customers. Whereas marketers in the B2C field are usually very busy trying to promote their company and attract customers.
In order to do that, though, it is important to keep track of new technologies, trends, and other marketing ventures that are proven to get the job done.
Let’s take a look at some of the most successful B2C marketing trends for 2023.
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9 B2C Marketing Trends in 2023
- Battling Short Attention Spans
- Influencer Marketing Is Still Key
- Growing Personalization Factor
- Increased Use of AI
- Gamification Still Works
- Email Marketing Is Coming Back
- Rise in Visual Searches
- Video Content Continues to Grow in Popularity
- More Power to Audio Content
1. Battling Short Attention Spans
One of the biggest ongoing issues marketers face is battling the short user attention span. Therefore, in order to reach more customers, companies need to provide short-form content that instantly grabs the attention.
This includes short videos, short articles, and generally, more content that is easily digestible. The growing popularity of short-length formats like TikTok videos, YouTube shorts, etc., only supports this statement, and there’s no indication that things will change in this regard anytime soon.
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2. Influencer Marketing Is Still Key
Influencer marketing is now very well-developed, with specialized platforms like SparkToro and Upfluence making it easier than ever to find influencers relevant to the topic you want covered.
Having said that, influencers are one of the most effective B2C digital marketing trends, as they are proven to generate more revenue and bring in more leads to a business.
They are also one of the best forms of marketing, in terms of ROI (return on investment). It’s easily understandable that more and more businesses are including influencer marketing among their top marketing priorities.
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3. Growing Personalization Factor
Personalization is extremely beneficial. It’s one of those B2C trends that became highly effective very quickly, and there is no turning back now.
It is all about providing customers with personalized offers, using their names in correspondences, and basically, trying to portray your businesses as more than just a company.
You’re their friends, and you know what they will like. They trust you. All this increases your chances of making more sales, so don’t underestimate the power of personalization.
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4. Increased Use of AI
ChatGPT took the world by storm. Chatbots have been in use for some time now. Ultimately, all forms of artificial intelligence have been very helpful and influential in marketing.
From targeted ads to content creation, and web design, AI is just starting to change not only businesses, but also the way we live.
Chatbots, for instance, have done a great job of automating human customer support representatives. These bots are proven to be beneficial in terms of faster response times, and overall customer satisfaction.
And while AI is not quite ready to replace human writers yet, it can be of use for many marketing endeavors.
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5. Gamification Still Works
Whether it’s for B2B, eCommerce, or any other kind of online activity, gamification is the way to go. We all love games, right?
Apart from the fun they bring, they can also be used for business purposes, since applying simple rewards and bonus programs can be highly beneficial. Companies using gamification, for example, see up to 7 times higher conversion rates.
What’s more, there are multiple ways to apply gamification to your marketing strategy. For example:
- Rewards and bonus programs
Think about it. Why would someone not want to enter a contest like this:
Events like this can attract a lot of attention and brand awareness to your business.
6. Email Marketing Is Coming Back
Many B2C companies have started revising their email marketing strategy recently, due to the decrease in organic reach from social media.
Sending weekly newsletters can have a positive impact on your B2C marketing strategy, since the people who have subscribed to them already have an interest in your products/services.
Use your newsletters to promote products/services, tips & tricks on industry-related topics, while throwing in the occasional discount voucher for your loyal readers.
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7. Rise in Visual Searches
How often do you search something on Google, and immediately look for results in the image section? Younger shoppers, for instance, are very keen on this technique, and as of August 2022, 30% of people aged 34 or younger in the US have conducted a visual search while shopping online.
This is one of the B2C digital marketing trends that’s only going to rise in the years to come. That’s why it’s vital to properly optimize your images for SEO, and always make sure to include nice visuals on your website.
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8. Video Content Continues to Grow in Popularity
This can’t be surprising given the popularity of TikTok and YouTube Shorts. 85% of businesses are already using video in their marketing strategy, in fact marketing video production is not expected to decrease any time soon.
Of course, short length videos are most preferred with roughly one third of B2C marketers investing in short form content.
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9. More Power to Audio Content
Audio content is another recent B2C digital marketing trend that’s here to stay. Your voice can be an extremely powerful way to convince users.
There’s a reason why there are so many podcasts, and while not all of them receive significant attention, statistics show that 62% of Americans will have listened to a podcast at least once in their lives.
Furthermore, the podcast market is estimated to grow to $4 billion by 2024.
There you have it, folks.
Nine of the biggest B2C marketing trends in 2023. Does your company already use any of them? Do you have any experiences you would like to share? Let us know in the comments below.
And don’t forget, DevriX is always here to help if you need marketing assistance.