In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood.
There’s one question, in particular, that is always open for debate between writers and marketers, in general.
Can AI write better than humans?
The short answer would be: it depends.
Sure, it might sound vague, but to give an accurate answer requires an accurate comparison. If you’re asking whether AI can write better than Edgar Allan Poe, then – no.
(How do you know this article wasn’t written by AI? I’m mentioning Edgar Allan Poe, who has no connection to the context of this article, and an artificial writing tool would never see any connection with him.)
Now, let’s focus on analyzing all the information bit by bit, and we’ll get back to the question at the end of this article.
What Is AI Writing?
In case you’re not familiar with the term “AI writing”, let’s briefly explain. The rise of artificial intelligence has affected almost every aspect of our lives, and business as well. Hence, writing is no different.
AI writing is a tool that writes content very fast, and can generate articles for every topic you can think of. Such artificial intelligence copywriting tools rely on algorithms with the machine learning model, as well as, natural language processing (NLP).
Artificial intelligence excels at mechanical thinking and tasks. Such a tool can help you write hundreds of articles in no time. The question is: would those articles be good enough for human readers?
Will AI Replace Professional Content Writers?
When you think about it, the main difference between a writing bot assistant and a human writer is that the latter has a soul and can better engage the audience with storytelling.
AI can surely help out your content team, especially when it comes to speed, however, it’s always necessary to edit and review the content afterward.
So, if you’re a writer, relax. AI will never be truly able to replace human writers. Despite this, we must acknowledge that a human writer needs time, can feel unfocused, or have writer’s block.
Integrating AI copywriting into your digital marketing strategy can be helpful in a lot of ways, it’s just a matter of not over relying on it.
Let’s take a look at the pros and cons of AI writers, and human writers.
Pros & Cons of AI Writing Tools
AI writing tools are tireless, get the job done in a matter of minutes, and will never ask for vacation days. They do not suffer from writer’s block, and can write on any given topic, without requiring a lot of time to research.
Of course, AI has its downsides. For example, search engines could potentially flag content written by AI as plagiarized. This is because AI tools often use content from other websites, and simply rephrase them, which is strictly against Google’s guidelines.
What’s more, texts written by artificial intelligence lack originality, and creativity, not to mention that the quality can be questionable, at times. Let’s face it, AI-written content sounds kind of artificial (pardon the pun).
All of this can negatively affect your E.A.T. score, so you need to be cautious about how you implement AI in your content strategy.
- Very fast
- Can write on any topic
- Works 24/7
- Lack of originality
- Questionable quality
- Possible plagiarism
- May be misleading
Pros & Cons of a Human Writer
Humans need time to research and write. They can get sick, have a hard time understanding a topic, or just have an unproductive day. Nevertheless, a good writer on a good day can outshine every piece of writing software created (so far).
You see, the ability to tell a story is natural to humans. From the moment we are able to, we become engaged listening to stories and fairy tales, and later on we watch movies, read books or even simply listen to friends and family, and their personal stories.
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It’s the human touch that will always be missing in AI, for good or for bad. A reader can easily tell the difference between AI-written texts and ones created by people.
- Understanding audiences
- Personality and authenticity
- Depends on mood and health
- Could be unproductive
- Not an expert in every topic
How Does AI Write?
You might be wondering how artificial intelligence manages to understand topics and write words that are logically connected in sentences, and how these sentences make a complete article.
Here’s the deal.
As mentioned above, AI tools use natural language processing, and deep learning. In practice, this means that AI possesses hundreds of thousands of writing samples in its database.
- Natural language processing tries to analyze human language and write sentences that people would use normally. For example, a person might say “We appealed to his sense of humanity”, while artificial intelligence, without using NLP, would come up with something like “Humanity is a sense of appeal to him.” Thus, you can easily see how natural language processing changes the game.
- Deep learning attempts to understand how the human brain functions, and how it correlates with patterns, data, logical structures, etc. This means that AI can replicate different styles of writing, dialects, proper spelling, and grammar.
What Is the Best Way to Use Artificial Intelligence Writers?
After going through the definitions, pros and cons, and philosophical questions, let’s determine what is the optimal way to use AI writing assistants.
First, did you notice how I used AI writing assistants? That’s right, they are meant to provide assistance, and not do the job for you. Having said that, if you use AI tools for generating content, that’s fine, as long as you remember to edit their writing.
There are also AI-powered online writing services that can streamline your content creation process, resulting in higher-quality output and increased efficiency – again, if you do the work, too.
Publishing AI content without checking it can be detrimental to your entire content marketing and SEO efforts.
On a side note, you can also do things the other way around. Tools like TextOptimizer, for instance, can help you with tips on how to improve your writing after it’s done.
So, let’s summarize: AI copywriting has its advantages. One of the biggest benefits is how fast it can write, and the variety of topics. Combine that with a real writer who can analyze the user search intent of the query, and research whether the content would satisfy the demands of readers, and you can find that sweet spot.
Now, let’s get back to the question we asked at the beginning: can AI write better than humans?
It depends, of course, nevertheless, I would say – no. Sure, AI can be quite helpful in your writing endeavors, but you need to be smart enough to know how to use it properly and avoid overdependence.
Remember: an artificial intelligence writer is created to assist you, not replace you. Luckily, we haven’t reached that point yet.
So, what’s your take on the topic? Do let us know.
Oh, and this article was written by a human, just saying.