YouTube is the second most popular social network, in terms of monthly active users, having more than 2.70 billion active users in 2024, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels Read More
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
With social media users at 59.9% of the global population, utilizing them for your business goals has never been more important. The potential of social media platforms, from TikTok to LinkedIn, is mind-blowing. Every second, social media adds 4.7 new users. What’s more, in today’s digital age, people dedicate about 15% of their waking hours Read More
With its 2 billion monthly active users, Instagram has established itself as the fourth most popular social media platform around. Recently, it has climbed its way up to becoming the fifth most visited website worldwide, offering creators and businesses the potential to expand their reach and connect with a larger audience. However, challenges also arise, Read More
In today’s business landscape, having a killer social media presence is an absolute must for every small business. We’re talking about 6 billion active social media users by 2027! Platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok are goldmines when promoting products or services or connecting with target audiences. So, if you want to up Read More
Imagine if you could turn your TikTok video into an ad! With the new TikTok Promote feature, you can do just that. TikTok has been around since 2016 and it has quickly become viral. It is easy to use, it has been implemented by YouTube and has its own Creator’s Fund. So, it is lucrative Read More
LinkedIn is the go-to place for both business and individuals. It’s a professional social platform dedicated to all aspects of work. However, there are more than 875 million profiles on LinkedIn, so one can’t help but ask: how do I stand out from the crowd? Fortunately, LinkedIn SEO can help you achieve that. Furthermore, it’s Read More
YouTube is a great place to watch educational videos, fail compilations, cute cat and dog videos, and your favorite vloggers. However, YouTube can also be used for business. Back in September 2020, the video platform launched YouTube shorts, as an answer to the similar features of its competitors – Instagram Reels, TikTok videos, Facebook stories, Read More
Pinterest is a social media site with over 400 million monthly active users. Apart from being the go-to place for millions of users looking for recipes, DIY advice, and fashion tips, the platform can also be used for business. Electronic commerce stores, in particular, can benefit from it, and today we’re going to find out Read More
Every modern business uses a Facebook page. However, just having a page isn’t enough. It’s essential to use Insights and analyze your performance, so you can target audiences properly. Using Insights is nor hard, you just need to get to know what and where to look for. Here we go. How to Use Insights on Read More
Linkedin is easily the best social media for professional networking, B2B, and employer branding – after all, that’s what it has been designed for. However, the platform can offer businesses much more – it can be used in client prospecting, thought-leadership, building a reputation in your industry, and showing your company values. With the right Read More
Elon Musk just offered to purchase Twitter for $44 billion, and the world can’t stop talking about it. A lot of questions are yet to be answered, and many people wonder what the future holds for their beloved social media. In this article, we’ll take a look at the history of the platform, and what Read More
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