Content marketing costs significantly less than traditional marketing as of 2025. When we add up the fact that the biggest priorities of marketers are generating website traffic and converting prospects, the importance of inbound practices is becoming undeniable. Delivering the right content to the right people at the right time is what KPIs are craving Read More
No matter what your niche is, today, your business must have a social media presence. It’s simple, the more people you reach online the better your chances are to engage them and grow your business as a result. But, that would only happen if you develop a substantial social following for your company and give Read More
B2B social media marketing is here to stay, yet there’s no denying that finding the right path can be tricky. The digital environment has so much to offer to business-to-business brands – interactions with audiences, trust-building, and fostering meaningful relationships to name a few. However, maintaining a strong brand presence has its ups and downs, Read More
When it comes to eCommerce, social media video marketing is the future. However, if you have not hopped on this trend yet, fret not, we are here to help you change that. Social media platforms are powerful tools for businesses today. People heavily depend on these channels to educate themselves, connect with friends and family, Read More
Can you believe that a few years ago influencer marketing was merely a buzzword that many didn’t quite understand? Things have certainly changed since then. Today many brands invest a good amount of resources in making these strategic partnerships work and measure that success through something called influencer marketing ROI. Influencers play a vital role Read More
When social networks launch new features and improve their feeds’ algorithms, new social media marketing trends emerge. Only until a few years ago, we were using social media just to share beautiful photos, post daily well-curated content and create perfectly-timed videos, hoping for higher engagement. Today, we’ve got plenty of options to choose from and Read More
Like it or not, online shopping is the new normal today. Even the hard-core fans of window-shopping and in-person deals have now been conquered by the advantages and benefits of the digital shopping experience. But the thing about online shopping is that once hooked, people can’t get enough of it. And social commerce might be Read More
Social media has a special role in any marketing strategy, whether it’s targeting businesses (B2B) or aimed at direct customers (B2C). And when it comes to Software as a Service or SaaS products, you have to plan carefully and think smarter in order to get the most out of your efforts. Why? The delicate part Read More
Social media marketing is a powerful way for businesses to reach their potential customers and engage with them. Interacting with your audience on social media is not only for brands that target individual customers (B2C). Companies that sell products or services to other companies (B2B) can also benefit from being active on social media. Did Read More
It is undeniable that Instagram is one of the biggest social media platforms available to the public today. There are many reasons why small, medium, and even large-scale businesses are using Instagram to promote their brands. With over 1 billion active users, both B2C and B2B companies can benefit from using the said platform to Read More
With the rise of social media in the last decade, all businesses — from eCommerce to traditional ones — have started to rely heavily on online platforms for their sales. So, they have to boost their presence on social media if they wish to succeed. Instagram is a popular social media outlet that you, as Read More
With businesses becoming more and more aware of the profiting potential of social media marketing, they might be looking at Instagram next. Why? Because with so many brands using these platform giants for business – and with 90% of Instagram users following at least one business – companies not using it might be missing out Read More
