Social media has been all the rage these past few years. Almost everyone who has access to a phone or computer has their own social media accounts – whether it’s Facebook, Instagram, Twitter, LinkedIn, or Pinterest.
However, social media is not just meant for connecting with friends and family. It can also help businesses thrive, no matter if it’s a startup or large-scale business. It can drive growth and sales and can help with promotions and advertisements. Additionally, it can help you communicate with your customers better, which is important since they help your business and company grow.
You probably already have a social media account for your brand, but are you using it to its full potential? We’ll be talking about how you can boost your company’s social media presence, so keep on reading if you want to know more.
Know Your Target Audience
If your target audience is everyone, then you are doing it wrong. No matter what your business’ niche is, you have a specific target audience that you have to give your full attention to. You need to make sure that you are speaking your audience’s language so you can communicate with them better.
The Complete Guide to Finding Your Target Market [Infographic]
You should start by figuring out a few things:
- Take a look at your competitor’s customer base and see who they are targeting. You don’t have to copy what they are doing though, just look at their customer base if you have the same niche.
- Decide what products and services you would want to offer and who will benefit from them.
For example, if you are offering fitness products and training, then you’d want to focus on targeting people who love working out and going to the gym.
- Think about important factors such as your target market’s age bracket, location, education and income level, gender, and occupation. Even learning about their personality, interests, attitude, lifestyle, and behavior will help you target the right audience.
- Understand what your audience wants and if they will benefit from your products and services.
Decide Which Platforms You’d Want to Use
Choosing which social media platforms you’d want to populate with your content can be confusing and overwhelming. If you are just starting out, then you’d want to consider joining the most popular ones, such as:
- Facebook. Facebook is undoubtedly one of the most popular social media platforms today. It has over 2 billion monthly active users, and its Ads Manager is user-friendly. It’s great for generating leads and communicating with your customers.
- Twitter. If you want to stay afloat of the trending topics, then you should consider creating a Twitter account for your business. This social media platform is amazing if you have an audience that’s mostly below the age of 50.
- LinkedIn. LinkedIn is a great social media platform for B2Bs and B2Cs. It helps create trust, professionalism, authority, and it gives you the chance to interact with your audience.
- Pinterest. If your business or brand is more on the visual side, then Pinterest is perfect for you. If you are into the art and fashion business, then Pinterest would be a great platform, as it can help you reach the right customers, which will then eventually turn into sales.
Communication Is Key
Having lots of followers but zero engagement is the same as having no followers at all. You want your followers to interact with you, as this helps build trust. Forming relationships and building trust is key to having loyal and repeat customers, which is why you’d want to make sure that you answer their queries and communicate with them in every way possible.
Make sure to start a conversation whenever you can. If you get mentions and comments, you should always make it a point to reply to each one, no matter how many there are. Don’t just copy and paste your answers, too, as this can leave a bad taste in people’s mouths.
Another thing is making sure that you still sound human when responding to your customers. You’d never want to sound robotic, as this might give them a sense that they are not talking to a real person and you don’t actually care about what they need from you.
More and more companies are responding to their customers in a “friendly” manner, and a lot of them are going viral for it. However, there is a fine line between sounding unprofessional and being funny on social media, and you should know where to draw it.
Keep Your Audience in Mind When Creating a Plan
Once you know who your target market is, you should always keep them in mind whenever you are trying to come up with new plans. Posting content just for the sake of doing it won’t get you anywhere, but knowing what your audience would want to see will definitely get those numbers moving. Engagement should be one of your priorities, as this will eventually help you reach your goals and targets.
Know what your audience wants to see and plan your content around that. It should always be relevant so your audience will want to engage with it. Videos and images are often a huge hit with social media, so make sure to work on that.
Be Consistent With Your Posts
Posting consistently will help you gain followers and encourage them to engage with the posts, as they would know when and what to expect from your brand. It would also help your brand if you could make an editorial calendar to help your posting schedule, as you are likely juggling different platforms at a time.
Having a planned out editorial calendar will help you from repeating the same posts. Most social media platforms will let you schedule your posts, so take advantage of that.
You should also learn when to post, as this can affect your statistics and engagement.
Top 10 Mistakes Businesses Make Online: Social Media Presence [Part 4]
Avoid Hard-Selling
Most people go on social media to relax and find content that will make them feel good. Sure, it’s okay to promote your products and services every once in a while, but you should avoid hard-selling, as this can annoy most of your customers.
Your main goal on social media platforms should be to engage and communicate with your customers. There are many other ways to sell and promote your products such as through email blasts and newsletters, your own website, or even through conferences and booths.
Also, social media algorithms are always making sure that you are giving your customers the best user experience. It usually prefers pages and accounts that they deem to have high-quality content, which is why it is important to plan ahead before posting anything.
Keep Your Accounts Optimized
If you haven’t optimized your social media accounts yet, then now is the time to do so. It isn’t that technical so you do not have to worry about optimizing your pages. You just have to know what images to use and which hashtags to include in your posts.
For instance, you can use your Instagram bio to link your website or even your promotions. You can also include an official hashtag in your posts and encourage your audience to use it so other potential customers can see it.
For Facebook accounts, you would want to make sure that your profile and business information are complete. This will help you rank better in Google, plus, people can easily find you and contact you online.
You should add relevant keywords to your profiles, but you should avoid overstuffing it, as Google can flag you for this. Your content should be something that your audience would want to share and engage with.
Additionally, you can also connect with those that are in the same industry as you. Don’t hesitate to follow accounts that you can interact with.
Decide on Your Tone
Just as we’ve mentioned earlier, consistency is key to gaining your customers’ trust. Decide on what tone you want to use before posting anything on your social media pages.
It would be best if you could limit the number of people posting on your account so you can keep the tone consistent. If you want multiple individuals to handle it, then you’d want to make sure that everyone is on the same page and that everyone is familiar with the guidelines.
Work on Your Visuals
Videos and images will always get your audience’s attention. There’s a reason why Instagram blew up a couple of years ago: it’s easy to use, plus, seeing short videos and images makes it easier for people to connect and engage with each other.
If you are not sure about what you’d want to post next, opt for images and videos. You can’t go wrong with these, you just have to make sure that everything that you are posting is still relevant to your business and brand.
Conclusion
Staying active and paying attention to your customers is the most important thing when working on your social media pages. Take advantage of trends and post about them as soon as possible, as this will afford you lots of engagement.
Different businesses have different needs, but these tips can definitely help you improve your social media game. Listen to what your customers are saying and let them know that you are ready to provide them with what they need.
There is no huge secret to social media success; try different tactics, see what works for you, and keep on doing what works best!
Team DevriX
This article is crafted by DevriX's seasoned marketing team, boasting over four decades of collective expertise in crafting sophisticated marketing funnels, devising comprehensive content frameworks and pillars, implementing engaging email campaigns, and creating impactful social media content designed for scalability.
Our marketing experts specialize in the complete spectrum of inbound marketing strategies. As an accredited HubSpot Agency Partner and a Semrush Partner, we engage in meticulous research, blending our extensive experience with the unique insights of our highly skilled team.
We set benchmarks in content creation by incorporating cutting-edge marketing trends, leveraging in-depth industry research, and utilizing state-of-the-art AI tools for data segmentation and captivating content hooks. Our proficiency extends across a diverse range of sectors, including working with SMEs, Fortune 1000 companies, global B2B brands, major publishing entities, WooCommerce platforms, business directories, and affiliate networks.
