The B2B realm is more often than not viewed as a joyless place where people in suits sit rigidly behind desks and are all business, no play. However, despite these common misconceptions, B2B can be as much fun as B2C. One of the best ways to make this happen is through the secret power of Read More
How many manual and repetitive tasks does your day-to-day work include? Sure, they’re small tasks that take a few minutes to complete, but when you’ve added it up, it turns out you’re spending many hours per week just doing these simple, but repetitive, tasks. Here’s where eCommerce automation comes in handy. Surely, it doesn’t take Read More
A regular eCommerce store sells products to customers (B2C, or business-to-consumer). A B2B (business-to-business) eCommerce differs from regular eCommerce, since the business model of B2B eCommerce for one business to sell products to another company online. You might think to yourself: how is selling only to other businesses more profitable than selling to customers? Here’s Read More
Haven’t you heard? Augmented reality is one of the top eCommerce trends and business innovations of 2024. That’s right. If this is the first time you’ve heard about it, you needn’t worry. We will guide you through the world of eCommerce AR and teach you how to implement it in your business. Let’s start off Read More
As of 2024, there are 2.71 billion online shoppers worldwide. Having so many people shopping digitally is good for everyone who sells online, still, the question remains: how to increase eCommerce traffic, and revenue, respectively? Naturally, eCommerce websites are a huge part of this, since nowadays, you can find and purchase, practically everything online. Today, Read More
For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More
The transformations in markets, trends, and consumer preferences are happening at a remarkably fast rate, and businesses are constantly being pushed to develop better digital experiences. This strive for excellence requires keeping up with emerging digital marketing and technology trends in order to be one step ahead. From smart solutions that change the way we Read More
Many eCommerce businesses invest heavily in social media but neglect to do the same with their websites’ search engine optimization. While social media is super important and can quickly improve traffic, its effects are often short-lived and require constant effort and ad money. This is where eCommerce SEO comes into play! Unlike social media marketing, Read More
With a population of 2.56 billion Gen Z individuals, accounting for 26% of the global population, and a collective spending power of $143 billion, Gen Z represents a highly gainful market. Moreover, their digital savviness and unique expectations drive innovative trends and experiences and will hugely impact eCommerce brands in the near future. In the Read More
Is your eCommerce customer retention good enough? Perhaps your eCommerce strategy isn’t working as expected? The truth is that it’s hard to attract customers in such a competitive industry, and it’s even harder to retain them for months and years to come. Still, there are some proven ways to reach more customers with your eCommerce Read More
It’s 2024, and the business climate is constantly changing. What worked yesterday might not be successful today, so every business owner needs to keep up to date. It’s important to note new tendencies, implement modern technologies, and above all – seek feedback from customers, and try to deliver on what they want and need. Readers Read More
In 2023, global eCommerce sales rose to $4.4 trillion, and it is forecasted it will reach $6.8 trillion by 2028! However, it’s crucial to understand that customer experience is vital for eCommerce success. Simply put, a customer that is happy with the way you’ve treated them, is much more likely to do business with you Read More
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