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Six Ways to Use WordPress for Affiliate Marketing

Everyone, entrepreneur or not, will agree that earning money without exerting too much effort and by capitalizing on what you already have is always a dream-come-true.

One way to get additional income is through affiliate marketing. If you have a website with good traffic and a loyal audience, then you should give it a try. Affiliate marketing can only improve the popularity of your site.

What Is Affiliate Marketing and How Does It Work?

Before diving into the discussion of how you can use your WordPress website for affiliate marketing, you have to fully understand what it is. Affiliate marketing is the act of promoting other businesses’ products and services on your website and receiving a commission of the sales. Not only do you get paid for the promotion itself, but also a small cut of the revenue made on every sale made through your website. Affiliate marketing is an excellent source of additional income.

These are generally ads that you place on your website, however, there are other ways to do it, too. You can recommend products and services that complement what you offer. And you have to make sure that what you’re promoting does not compete for your business and wouldn’t hurt or compromise your brand., That is why it is important to cleverly pick-up your affiliate partners and set your terms and conditions before signing on the dotted line.

What Are the Benefits of Affiliate Marketing?

Affiliate marketing for websites capitalizes on your website’s traffic. If you do not have products to offer but instead a huge and loyal audience, then affiliate marketing would be one of the best ways to earn a passive income.

Also, when it comes to affiliate marketing, you can sign up for as many as you want – as long as they make sense for your site and your audience. Other benefits of affiliate marketing include:

  • It can help with reaching out to your target market.
  • It is performance-based.
  • Affiliate marketing is cost-effective.
  • It can give your audiences a sense of trust and can help boost your reputation.
  • Affiliates can help with scaling your sales and traffic.

Remember that affiliate sales are based on your recommendation and your customers will associate their purchases with your brand, no matter if they purchased from your affiliate partners.

How to Make Use of WordPress for Affiliate Marketing

Now that we have discussed what affiliate marketing is and what its benefits are, it is time to talk about how you can make use of your WordPress website through affiliate marketing.

Know What Your Website’s Focus Is

Before reaching out to affiliates, you have to know exactly what your website’s focus is. You have to build an audience and set yourself up in a niche so your visitors know what to expect.

You have to make sure that the products and services that you will be promoting on your site are useful to your audience. They have to find them interesting and relevant to them so they will be intrigued enough to consider purchasing from the affiliate through your website.

To be able to achieve this, you have to know your audience’s interests, concerns, and issues when purchasing a product. You have to provide solutions so they are more inclined into buying your affiliates’ products.

To do this, try communicating with your audience directly. You can ask questions through your social media pages or even through forums. You can also create surveys so you can get a sense of what they would like to find on your site.

Invest in High-Quality Content

Investing in high-quality content will help increase your website traffic, which will then encourage more affiliates to take a look at your site and consider it for their ads.

That is also true for the content related to your affiliated partners’ businesses. For your audience to click on your affiliate links, you have to make sure that your content is of high-quality so they would be encouraged to do so.

You can create original articles based on the businesses of your partners and add their links to the texts. Include information such as how it would help improve their lives and other benefits.

You should also include a call to action on each piece of affiliate content. Actionable links should be added to the ad itself, as well as the article or landing page that you will create around it.

Decide Who You Want to Associate Your Brand With

Your brand will always be related to the products and services that you are promoting on your website. It’s not always about the money – affiliation is similar to recommendations so you do not want to promote products that you don’t endorse.

You have to create target personas for your affiliates, too, to see if they match those of your audiences and to be able to attract the right partners. You also have to define why they should consider working with you and what the benefits are. For example, if your website is about wines and dining, a good match is a houseware seller.

Here are some of the examples of the most popular affiliate programs in the industry today:

Amazon Associates

Amazon is the largest online store globally and its affiliates program is as equally as large. The Amazon Associates Program provides the opportunity for websites to monetize their traffic by selling Amazon goods.

The program has tons of items that you can choose to advertise on your website. It covers almost every type of niche, so you would not have to worry about finding the right one to advertise on your website. Additionally, it is also easy to add the coding and widgets into your WordPress website without using a plugin.

However, Amazon Associates requires that to qualify websites must have at least one sale within a very specific time frame. With the wide selection of products though, you should not have to worry about this.


ShareASale is one of the most popular affiliate platforms today. It connects website owners to a wide number of merchants, and you can sign up with the one that you think would work well with your own business.

Once you have chosen the businesses that you would want to work with, ShareASale will provide you with the banners and links that you can place on your website. However, you can also create your own if you wish to link specific products to your website.


Similar to Amazon, ClickBank is a huge online marketplace, where you may sell and buy goods. And as a website owner, you can join their affiliate program to promote ClickBank products and get a commission. The platform also offers a wide variety of products that you can choose from. They have thousands of affiliate partners, and you can use the filters to find the company that you know would fit your business best.

Make Good Use of Affiliate Tools on Your WordPress Website

WordPress has plenty of plugins that you can choose from and install on your website. If you want to measure your affiliate programs’ success (which you definitely should), then go ahead and consider adding plugins to your WordPress site, made for affiliate business.

Here are some of the most helpful affiliate marketing tools and plugins that you can use to monitor your affiliate programs:


ThirstyAffiliates offer a wide variety of options when it comes to tracking your affiliate program’s success. It comes with shortcodes that you can use on WordPress – from turning on no-follow links and adding your banners and images for your ads. The Pro version also allows you to target certain locations to show your ads to.

Pretty Links

Pretty Links allows you to manage your affiliate links and track their statistics – number of clicks and where they come from. It helps you create links that are short and look good that are based on your domain, as well as manage all the affiliate links you may place in emails, on social media, and your WordPress website.

Besides giving you essential data on the affiliate links performance, this plugin helps when you want to increase the reach of your website by link building.

Thrive Leads

Thrive Leads is another incredibly useful WordPress plugin for link generation and building. that can help you with getting your audience to click on your affiliate links. It is best known for building email lists, which are a great way to promote affiliate offers.

Carefully Monitor How Affiliates Perform

Affiliate programs work by giving a commission on sales so you have to carefully track and measure how they work. You need to know when your links are being clicked on and that your audiences are purchasing from those links.

You have to remember to be flexible and adaptable. You might have to test different programs and partnerships, change your strategies a couple of times, but that is okay. What’s important is that you are monitoring your progress and your customers are paying attention to these ads.

You may build your affiliate solution or use the tools and plugins mentioned above to make sure that your affiliate programs are doing what they are supposed to do.

Work on Promoting Your WordPress Affiliate Programs

Even with all these tools and plugins installed on your website, you need to promote your affiliate programs to find partners.

Start by creating a landing page for affiliate partners on your website. Then think of ways to drive traffic to it. You may choose from all the online marketing strategies you know to target potential partners, for example, by promoting it on your social media pages.

You can also attract specific audiences by using paid ads and targeted campaigns on social media, but you have to make sure that you will get the ROI from it.


If done the right way, affiliate marketing can help you grow both your business and website. However, you have to make sure first that your website is suitable for affiliate programs. Additionally, you also have to keep traffic high so you can attract affiliates and invite them to advertise on your website.

Affiliate marketing is a great way to earn a stable stream of additional income and monetize your website’s traffic. Make sure to use the tips that we have outlined above and install the tools and plugins so you can make sure that your affiliate links are doing your website and business justice.

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