Questions that you need to ask your agency
Quality assurance specialists play an important role in the software development process. You could say that they are the unsung heroes you never hear about. Simply put, they are the ones who need to make sure that a software product is released with the least amount of defects problems. In order to achieve this, a Read More
Your business fumbled badly, and now you’re facing a crisis. Customers are upset and your reputation is at stake. However, don’t panic – damage control is possible if you move swiftly, empathize, take ownership, provide solutions, and follow through. That said, damage control should always be an essential part of any business strategy. It’s part Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Imagine that you’ve invested thousands of dollars to set up your online store, sourced products you believe in, optimized your website for SEO, and crafted your own content strategy. And when it’s finally time to start making money, you simply pick prices that sound nice. It doesn’t make much sense, does it? Here’s what a Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
What is one of the most common reasons startups fail? It’s because they undervalue the power of marketing. Young entrepreneurs and company founders easily get obsessed with business plans, seeking funding, product development, and setting goals, so they often forget to ask one important question – How are we going to market our business? Some Read More
Back in 2018, there was this Chinese app in the “Social Media” category that took everyone by surprise with a whopping 45 million downloads. Can you guess which app it was? That’s right, TikTok! The Popularity of TikTok TikTok started off as a fun app for teenagers, and people thought its popularity would fade away Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
They say that only two things are certain in life: death and taxes. When you start a startup, though, only one thing is certain: you will need an investment in order to commence operations and setup processes like gathering a team, developing a product or service, purchasing the necessary equipment and so on. Then, at Read More
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