Questions that you need to ask your agency
If you are an ambitious entrepreneur looking to develop a specialized brand, the more laser-focused you are on a niche, the higher your chances of success. According to HBR, most of the large markets we see today have evolved from niches. That is because niche marketing can teach business owners valuable lessons about customers, namely Read More
First, let’s make it clear: this article is from the perspective of businesses receiving guest post inquiries. There’s a lot of content out there about how to do guest blogging yourself. Now that that’s out of the way. Chances are, if you’re a marketer, you’ve been contacted numerous times with requests about guest posting. After Read More
How valuable is project management for your business? Have you thought about adopting Agile in your organization? According to recent statistics, 71% of companies are adopting Agile, and this has helped 98% of companies. For software development, one of the most popular project management strategies is something called rapid application development, or RAD for short. Read More
Pricing strategy is always a tricky subject for business owners. Set them too high, and business will drop, set them too low, and customers will start suspecting low quality products. There are dozens of different pricing strategies to choose from, each with its own advantages and disadvantages. Today, we are going to take a more Read More
Regardless of whether you are working from home or you are back in the office, staying productive can be challenging. And it’s not only because of the countless distractions we encounter on a daily basis or the ever-shorter attention span of the modern person. Working efficiently requires organizational skills, discipline, and the right motivation. Furthermore, Read More
Every major business decision should start with conducting market research. The customer’s needs and pain points and the outside factors influencing them are constantly shifting. This is why their current state should be the first thing you reference whenever making a change. Relying on old data, or no data at all is risky and can Read More
It’s not a coincidence that sales are often compared to hunting. In both cases, to triumph, you have to study your target and understand it. Furthermore, you can’t successfully approach a deer (small and medium-sized enterprises) with the same tactics that you would use on a rabbit (small and medium-sized businesses) or an elephant (large Read More
Optimizing your website to be pleasing to both humans and robots is a complex endeavor. The best way to approach it is to break down your efforts across the 4 pillars of SEO – technical SEO, on-page SEO, content, and off-page SEO. These foundations allow you to better organize your optimization process. This way you Read More
If you are an active member of LinkedIn, chances are, you have started receiving notifications like this: Maybe you have even already added your expert opinion on a topic. It is not like LinkedIn blogging is something new, what is new is that now the platform is aiming to encourage industry professionals to share their Read More
If you have been involved in content marketing, and SEO, chances are you have heard the term “topical authority” thrown around a lot. However, that does not necessarily make it more understandable. You may have been wondering what exactly it means, but are too afraid to ask. But there is nothing to be afraid of. Read More
What is the one thing all successful brands have in common? The thing that makes them stand out in the crowd and connect with their followers on an emotional level? You are probably thinking of logos, distinctive ad copy, and viral video ads. And you are not entirely wrong, these are all part of it. Read More
Businesses today share fundamental corporate and social commitments. They seek to inspire the community, attract talent, and out-originate competition. And more and more of them have a purpose that goes beyond profit. Crafting your Business Purpose Statement is a pivotal step in the early stages of identifying your enterprise’s core values and objectives. It’s the Read More
