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Tutorial Category: Tutorials

Common WordPress-related tutorials re: security, performance, some technical terms and such

Add Closed Captions to Video

How to Add Closed Captions to Your Video Content

Video is the future of content. In a recent HubSpot survey, 55% of respondents said that they watch video content all the way through as opposed to skipping through it. All other content types, including social media posts, news articles, blogs, and podcasts lag behind. Video is clearly becoming the most important web medium. Cisco Read More

Facebook Insights guide

How Facebook Insights Boost Your Targeting

With the help of social media, you have the power to connect with your target audience. Social networks like Facebook are excellent platforms where you can interact with your followers. But, in order to really form a connection with your fans on Facebook, your targeting needs to be on point. By having a Facebook business Read More

How to Write B2B Case Studies

How to Write B2B Case Studies: A Practical Guide

Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identified the problem points, the proposed solutions, the implemented actions and the end result. If done right, case studies should help Read More

BuzzSumo content marketing strategy

How to Use BuzzSumo for Your Content Marketing Strategy

A powerful content marketing campaign can touch your consumers on a deeper level. It can make your brand resonate with people, and ultimately, make them purchase your product. In today’s online consumer landscape, a successful content marketing strategy is all about understanding what your target audience wants, and then offering them exactly that. You may Read More

How to Optimize Your Checkout Process for Conversions

How to Optimize Your Checkout Process for Conversions

A lot goes into optimizing a WooCommerce site for conversions, or any e-commerce site for that matter. It starts with “big picture” things like site speed and user experience but also branches off into things like recovering abandoned carts, using high-quality product images and showcasing product reviews. It’s hard enough getting potential customers to visit Read More