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Tutorial Category: Professionals


Top Online Media Built on WordPress

Have you ever browsed the internet and wondered how exactly some of the biggest media sites out there were created? Often, the world’s top media outlets and brands use WordPress for their websites. There is a common misconception that the platform is not suitable for bigger brands; but, this is not true. WordPress has a Read More

Keyword Research for SEO Done Right

Keyword Research for SEO Done Right

The one inbound marketing strategy that has remained consistent throughout search engine algorithm changes over the years is keyword research. The need to use keywords for your site to rank highly has always been essential, but how you approach these keywords will differ over time as new strategies are introduced and become opportunities to rank Read More

Top SEO and marketing tools for marketers

Top SEO and Marketing Tools for Marketers

Search engine optimization (SEO) is one of the most important aspects of digital marketing. The world of search engines is complex and their algorithms are constantly changing. The latest Google core update announced on May 4th proves that. Later today, we are releasing a broad core algorithm update, as we do several times per year. Read More

How is Artificial Intelligence Changing Inbound Marketing

How is Artificial Intelligence Changing Inbound Marketing?

Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More

Six Fundamentals of SaaS Marketing

Six Fundamentals of SaaS Marketing

In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More

How to Calculate the True ROI of Your Site

How to Calculate the True ROI of Your Website

For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More