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Tutorial Category: Marketing

Social Listening Made Easy Best Tips and Tools to Use

Social Listening Made Easy: Best Tips and Tools to Use

Building a strong online presence and following are must-haves for any successful digital marketing strategy. People are constantly online sharing photos on Facebook, posting stories on Instagram, twitting their thoughts on Twitter, and showing off their professional accomplishments on LinkedIn. So, to build a great brand image and strengthen your customer relationship, you need to Read More

The 6 Rules of Successful Brand Consistency

The 6 Rules of Successful Brand Consistency

Although a brand is a commercial entity, people tend to transfer anthropomorphic qualities to it – they perceive it and refer to it as if it was another human being. That’s why in marketing we often talk about brand personality, brand identity, brand voice, and etc. And similarly to communication, people find qualities related to Read More

Market Expansion Risk

Using the Ansoff Matrix to Evaluate the Product/Market Expansion Risk

Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More