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Tutorial Category: Marketing

8 Benefits of Account-Based Marketing

8 Benefits of Account-Based Marketing

Most marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More

The 8 Key Elements of Digital Storytelling@2x

The 8 Key Elements of Digital Storytelling

Digital storytelling encompases all innovative ways in which marketers can share content and raise the appeal of their brand. Storytelling is a tried and true method that helps individuals, organizations, and institutions communicate, educate and connect. By creating stories on Instagram, short YouTube videos, insightful Tweets, or Facebook announcements, businesses have plenty of opportunities to Read More

8 Key Elements of a SaaS Company Website

SaaS companies should be especially diligent with their websites because their products and services are strictly digital. The website is their online home and the main touchpoint with their customers. The website, in itself, should be informational, easy to navigate, and clear about the products and services they provide. But it should also help the Read More