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Tutorial Category: Marketing

6 Tips to Get the Best Event Sponsorship ROI

Event sponsorships present a great opportunity for marketers to align their messaging with a topic that their target audience is interested in. What’s more, it allows brands to create more authentic and engaging customer experiences, with a good return on investment (ROI). It is a great marketing tactic, because events – whether virtual or physical, Read More

How to Calculate Return on Ad Spend

How to Calculate Return on Ad Spend

When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More