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Tutorial Category: Marketing

User Journey Path

The Conversion Path: Define the User Journey on Your Website

So, you’ve brought targeted traffic to your website, and that’s perfect. But, do you know how to drive the users towards your CTA (Call-to-action)? It’s all about understanding your target users and their journey on your site! Every element on your website and every marketing effort should be directed towards attracting, engaging, and converting your Read More

Must know about WordPress retainers

What Enterprises Must Know About WordPress Retainers

As a business owner, you are probably occupied with managing your team, daily tasks, and making sure that your company’s goals are met. Each aspect of your business requires your attention, and this is why it’s extremely difficult to be effective everywhere, especially when it comes to supporting the web presence of your company. Entering Read More

PPC Strategies to Follow 2019

PPC Strategies to Follow in 2019 for a Successful Campaign

PPC or Pay-per-click advertising is one of the most effective ways to drive high-intent traffic to increase the sales and revenue of your business. Unlike SEO (Search Engine Optimization), PPC allows you to market your product or services more precisely. The better you can target your potential customers, the better the odds of converting. The Read More

Marketing Challenges 2019

The 5 Marketing Challenges of 2019 and How to Conquer Them

New year, new challenges! Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This Read More

Tips Write Landing Page Copy

6 Tips to Write Landing Page Copy That Converts

Copywriting is crucial to the success rate of your landing page. You might have the best product in the world, but if you can’t convince your target clients to take action and convert, they’ll bounce off your landing page. So, how can you write something that is of quality and can persuade people? How can Read More

Marketing Strategy Guide

Guide to Implementing an Effective Marketing Strategy – Part 1

Although almost any company nowadays is actively engaged in various marketing initiatives, many marketers fail to drive up real tangible results. The most important thing to achieve something is to have a ready to go, thoroughly polished plan. Creating a reliable and effective marketing strategy is a laborious task involving multiple stages and researches. However, Read More

How to Increase B2B Sales With Email Marketing

How to Increase B2B Sales with Email Marketing

While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More