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Tutorial Category: Marketing

How to Build a Customer Engagement Strategy

A customer engagement strategy offers the pathway to achieving key business objectives – nurturing loyalty, building customer ambassadorship, encouraging brand growth and increasing revenue. When your company engages with clients, it pulls them closer to your business. It motivates them to interact with your brand and participate in the experiences it creates for them or Read More

6 Ways to Benefit from Personalized Marketing

Have you ever heard of one-to-one marketing? It’s when a brand targets individual prospects to market its products and services to. It’s also known as personalized marketing and it differs from traditional marketing in that it caters to a specific audience. Traditional marketing usually relies on selling to a wide set of customers through billboards, Read More