Search engines are constantly evolving and algorithms are getting more advanced and refined. Moreover, what’s changing is the way the quality of sites and pages is evaluated. The Google E-A-T guidelines have become the main principles for assessing the value of content and pages, setting the bar even higher. And that’s literally transforming the way Read More
Lead generation is the centerpiece of digital marketing. Brands invest a lot of time and effort into crafting the right message and building campaigns that’ll attract the best leads and, eventually, convert them into paying customers. However, regardless of how great you set up your process, a significant number of the potential clients in your Read More
In Part 1 of this article, we talked about the following types of content: blogs, videos, podcasts, infographics, memes, and social media posts. Those are some of the most popular types of digital content that ensure high traffic and boost your brand awareness. However, in this part, we’ll focus on the formats that can help Read More
Sales qualification is the backbone of client prospecting. In fact, through it, businesses get to know and understand their potential clients before they start pursuing them. As a result, they can better prioritize the work of their sales teams and significantly increase productivity. However, for this process to work out and deliver results, reps need Read More
There’s no better place to network with other companies than on LinkedIn. You can connect with millions of brands and professionals and grow your business. And there is a myriad of different B2B LinkedIn marketing strategies that you can try in order to connect with your audience and turn them into your customers. In fact, Read More
When it comes to writing digital content, there are many things you need to take into account in order to please both the reader and the search engines. Of course, the value and quality of the information you are providing are a top priority, this goes without saying. However, how you pack and present it Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
We’ve all had that manager that simply can’t resist checking on your work progress five times a day. Nobody likes having the shadow of their boss constantly creeping over them. It increases stress and can be quite counterproductive. Are you that type of person? Relax, it’s not too late to embrace change and try to Read More
Planning is the foundation of business success. If you want to conquer the market, grow your endeavor, and stay ahead of the competition, you need to work hard and offer a great product. However, if you want your company to stand the test of time, you also need to establish your goals. While none of Read More
Emojis are a new, modern, and global language. Everyone uses them in social media, chats, text messages, and even during business arrangements. Just like memes, emojis in social media marketing and in everyday communication are a phenomenon that quickly entered our lives and became a staple of written expression. The word emoji comes from the Read More
One of the greatest benefits of digital marketing is that, if implemented properly, it can bring in a steady flow of leads. However, it’s one thing to populate your pipeline and make sure that new potential customers are pumped in regularly, and a completely different endeavor to qualify them, determine their true value, and ensure Read More
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