Figuring out the optimal pricing strategy for your SaaS product is the key element for business growth. Although bringing in new leads is often considered by companies the core of scaling their enterprise and increasing revenue, pricing is, in fact, the foundation on which every aspect of your sales and marketing campaigns balances. This makes Read More
Consumers today are more informed than ever before–that’s a fact. They know what their problems are, and they even know what could possibly be the solution to their problems long before you can start crafting your sales message to them. Believe it or not, your target customers do so much online research for a given Read More
User testing is a technique of having end-users and prospective customers test your product, website features, or prototype. It’s the process where test subjects use the item to identify any positive or negative attributes so that the business can iron out the wrinkles in their product before it goes to market. With user testing mothods, Read More
Design thinking is a strategic approach to solving problems and creating world-changing innovations. It’s not just limited to designers or product/service development processes. Many great organizations like IBM, Apple, Google, and Airbnb have embraced it, thanks to which they’ve discovered better ways to narrow down their focus areas, rekindle creativity and communicate their goals with Read More
Social media listening (SML) is a controversial marketing technique that is gaining more and more popularity. However, many companies are reluctant to try it out because they doubt the practical benefits and are not sure how can social media listening increase customer advocacy. Tapping into the word on the social street allows businesses to check Read More
People say that great marketing is an art form and should be treated as such. However, who says that art and science can’t mix? Data analytics has become an inseparable part of the modern marketer’s day-to-day and a powerful tool in our strategic arsenal. We rely on data like never before and use it to Read More
Over the decades, content marketing has gone through quite an evolution. It has taken many forms through various mediums, but its main components – clear objectives, a great understanding of your target audience, and a strong promotional strategy, are and will always remain unchanged. Content creation is an exciting, and sometimes overwhelming endeavor. It’s a Read More
Market research is an ongoing process that delivers valuable information you can leverage in making data-driven decisions for your company. Some of the most lucrative solutions it provides include, but are not limited to, business growth, product development, consumer data acquisition, and competitive analysis. The marketplace is constantly changing and so are consumer habits and Read More
The SaaS business market is growing fast and there are constantly new companies stepping onto the scene with innovative solutions. This dynamic environment creates new lucrative opportunities for cross-industry collaborations such as the SaaS affiliate marketing programs. The subscription-based nature of SaaS companies makes affiliate partnerships a compelling marketing niche that can generate substantial profits Read More
Content marketing should be a segment of your current advertising system, not a different element. It requires the involvement of pioneers who can set objectives, decide, and also be responsible for victories and failures.
SEO is a tough gig. There are so many elements to achieving a good SEO score that it can be difficult to check them all off. And even if you know exactly what to do, it’s easy to overlook things and end up with a page that could be better optimized. Thankfully, WordPress users have Read More
Whether you’re a new innovative tech start-up, a small eCommerce business, or a service company, your website is where your digital headquarters, storefront, and business are located. Building a website can be a lengthy process with a lot to consider, and before you dive into its design, you need to know which pages you need Read More
