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Tutorial Category: Marketing

14 Tips to Avoid Shopping Cart Abandonment

14 Tips to Avoid Shopping Cart Abandonment

Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More

How to Implement Google Site-Wide Tagging on Your Website

How to Implement Google Site-Wide Tagging on Your Website

Tracking conversion has always been an essential part of marketing. And modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party Read More

7 Areas B2B Marketers Should Focus on in 2021

7 Areas B2B Marketers Should Focus on in 2021

It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More

How to Write a Stunning About Us Page

How to Write a Stunning About Us Page

More often than not, many businesses don’t give their About Us page the attention it deserves. However, it’s one of the first pages you should create and design, no matter what industry you’re in. While you may see this page named differently on different websites – About Us, Our Story, Who We Are etc, it Read More