By the end of 2022, around 80% of businesses will have integrated chatbots in their customer support strategy. In a world that is already adjusted to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is fully justified! With a wide range of usage, chatbots catapult the way online Read More
When optimizing your website for search engines, there are many things that you have to take into account and keep track of. You need to build backlinks, research keywords, optimize your content, improve core web vitals, avoid duplications, and so on, and so forth. The list of chores seems, practically, endless. That’s why, whenever an Read More
Did you know that there are different types of search engines? Even though Google is the most visited one, and dominates the search market, there are other competitors with billions of users and impressive monthly traffic. Ever heard of vertical search? If you have, way to go! But do you know how to optimize for Read More
If you have a successful website that attracts lots of consumers, why would you consider having more than one domain? There can be many reasons for having multiple domains -some businesses do it for geographical or other segmentation purposes. Others launch new domains to focus on niche products that may otherwise get lost in the Read More
Nowadays, brands use all the tools at their disposal to collect relevant information about their customers and be able to provide a bespoke experience. One of the promising ways to do this is by using geo-tagging and geo-targeting in your digital marketing strategy. However, although this is not a new practice, many companies still don’t Read More
Content marketing costs significantly less than traditional marketing as of 2022. When we add up the fact that the biggest priorities of marketers are generating website traffic and converting prospects, the importance of inbound practices is becoming undeniable. Delivering the right content to the right people at the right time is what KPIs are craving Read More
Technical writing job continues to grow over the years. In fact, it is #4 in Best Creative and Media Jobs and is expected to have a further vertical rise in 2022. By definition, technical writing is any written form of writing or drafting technical communication used in a variety of technical and occupational fields, such Read More
As we all know, social media networks were not originally created for branding and business purposes. However, they quickly became the Mecca of digital marketing and a pivotal tool in almost every company’s online strategy. Twitter is not the most popular social media platform and is often overshadowed by Facebook, Instagram, and even Pinterest and Read More
Online shopping is great! It makes it possible for people to buy whatever they want whenever they want, by giving them access to an almost limitless marketplace. However, we all know that looking at eCommerce product images is not the same as being able to touch and feel the product in real life. As an Read More
In business and marketing, you’ll often hear that building a go-to-market (GTM) strategy is integral for a new product’s success. That’s because it’s true. Having a robust GTM framework to rely upon can save you a lot of trouble when entering new markets, launching a new product, or rebranding your company. It provides your team Read More
Has your company ever collaborated with another organization on a project? Was it productive? Did your revenue grow? Strategic partnerships have been around ever since the dawn of enterprises. In recent years, they’ve become even more prominent, to the point where 57% of companies admit they use partnerships to acquire new customers and achieve their Read More
Online content writers and editors sometimes find it difficult to determine the exact length of their articles. Especially for upcoming writers and bloggers, it is quite puzzling as to how much they should actually write. How much a reader will actually read and what is the ideal length that will keep them interested in your Read More
