If you’re not recognized as an authoritative source in your industry, chances are that you’re not getting any passive web traffic for your blog. Having a website and online presence is great, but that alone does not guarantee that readers, leads, and customers will step right in and sign up to learn more about your Read More
Infographics are among the most widely used forms of visual content marketing within the last five years, achieving the perfect balance of both images and text to achieve specific, desired results. The beauty of infographics is that they can be used for a lot of things: Explaining complex ideas Providing directions Promoting a product or Read More
The success of a website that converts visitors into clients is in the details. While lots of designers can get carried away and focus on creating a stunning and unique design, better imagery and nice typography, there’s much more to that if you really want to push people to take the desired action when they Read More
As humans, we’re all naturally born storytellers. We connect better with our friends and customers and share ideas with the power of storytelling. But, finding the value in data and bringing that data to life for the target audience requires serious effort. As technology provides us with more information than ever before, it’s easy to Read More
Content ideas and inspiration can come from anywhere. You can use your own mind, focus groups, surveys, even topic generators. But, the best and most fruitful content ideas are developed from research and data. Competitive analysis, data, and your content strategy go hand in hand. If you want to successfully win the inbound marketing battle Read More
Email Automation is one of the most crucial aspects of email marketing. It is an important tool used to nurture the prospects and convince them to make a purchase. Many of your leads lie dormant in the awareness or consideration stage of the buyer’s journey. This implies that they are not yet ready to buy Read More
Entrepreneurs are busy. Together with marketers, they’re constantly under pressure to perform as best and as quickly as they can to grow the business and reach as many customers as possible. Not to mention the never-ending management process and the constant putting out “fires” in the workplace. Sometimes, as a business person, you want to Read More
One of the most important segments of every modern business is digital marketing. Today, without advertising your products/services online it is almost impossible to gain more customers and grow your business. However, you should be careful not to overspend when it comes to marketing. The effect of spending lots of money on a marketing technique Read More
Email marketing is an excellent way to engage your subscribers and target customers, whether that’s a notification about a new blog post or an update on your products/services and niche. But, what if you want to run an email marketing campaign? Would each one of your subscribers receive the same email, or will you need Read More
If emailing only users that were already engaged was the thing to do in the past, under the new privacy regulation in the EU, now it’s the law. Working with people, who’ve already given you consent to do so, will not only increase the engagement rates of your emails but will also help you craft Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicators for the context of your content, headlines have the power to Read More
In the world of “Me, Myself & I” blogs, readers may not take you as credible enough if expert opinions are not included. If you’re serious about blogging, you’ll want not only traffic but also authority that will help you attract qualified leads for your business. Related: 10 Beautiful Reasons Marketers Can’t Help But Fall Read More