You have your website and social media accounts ready. You’ve invested time and money into your content and in aligning your marketing strategy with your company goals. Now, you want to see some results! But, how can you effectively measure the ROI of your marketing campaigns? After all, you need to have proof of the Read More
The digital publishing industry has evolved substantially over the past decade. According to Statista, digital publishing revenue has increased to 18 billion U.S. dollars in the United States alone in 2018. The average revenue per user for digital publishing in the United States is 79 U.S. dollars per capita and it is trending towards a Read More
Regardless of the industry you’re in, a proactive social media presence is an obligation. It’s pretty straightforward – when they’re not working, in most cases, your customers scroll through their social media feeds. The better your strategy to reach them there and tap into the conversation, the more chances you’ll have to increase your sales Read More
As the digital transformation continues its progress, technologies such as AI, machine learning, IoT, and blockchain are more than necessary to run a successful enterprise. However, in between developments, there’s one essential component that keeps businesses alive in the marketplace since ages ago, and that is customer experience (CX). It’s tricky nowadays. Each of your Read More
From heavy ads that slow down the entire website to untimely ads loading that breaks the user experience, it is critical to have the right ad specifications, formats, and placements for your website so you can increase your ROI while keeping a pleasant UX in the process. There’s a pretty prevalent ad format that constantly Read More
![Essential Habits of a Successful Content Marketer [Expert Roundup]](https://devrix-devrix.netdna-ssl.com/wp-content/uploads/2019/09/Essential-Habits-of-a-Successful-Content-Marketer-Expert-Roundup@2x-380x160.png)
Content is an essential part of a business’ marketing strategy. It does not only help a brand build its authority but it also helps to attract and convert prospects. As a content marketer, it is important to know how to plan, create and promote content that contributes to the success of a business. Here are Read More
Even if you’re not buried in marketing statistics, it’s quite obvious that in recent years numerous organizations and experts are doing webinars. 73% of marketers and sales representatives state that hosting webinars is great for generating high-quality leads. Without a doubt, video has become the king of engagement. Furthermore, recent studies have found that content Read More
You’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website. In that situation, everything from email marketing to social media, advertising, and search results come to mind. But, how can you measure the results of your campaigns and ensure that they’re successful? This is where Read More
If you remember even 10 years ago, the nature of selling things, be it products or services, has radically changed. It’s not enough just for the internet to know that you do, in fact, sell something; now the internet (and consumers) want to know that you offer products or services, and they want to be Read More
In today’s increasingly competitive digital marketing landscape, online businesses invest millions of dollars in creating sophisticated content marketing strategies and producing enough quality content. The reason for this is simple: content marketing is a proven strategy that can deliver resounding success and help a business get ahead of the competition. Google contributes to that, too: Read More
When most people think of a digital publishing website, they usually think of a layout filled with DoubleClick and AdSense advertisements that has the sole purpose of trick users for a click. Of course, the digital publishing business is all about providing timely value and integrating the ads in the content for improving the bottom Read More
You’ve developed your SaaS product, and every element of it seems awesome! Your software is ready, you believe in your competitive advantage, and you’ve developed a landing page that will be irresistible to prospects. However, as soon as you launch your SaaS promotional campaign – nothing happens! Few users respond to it, and even the Read More