Picture this – you’ve managed to collect a significant number of email addresses of possible clients. You get all hyped and think about possible conversion percentages, and that there’s a chance that at least one of them will become a regular customer. Because of that, you start sending cold emails blasts, keeping your fingers crossed, Read More
We live in times when most of us are “plugged into” the Internet no matter where we are. Just walk along the streets and see – people are either browsing a site, checking their emails, reading articles, listening to music and audio books, shopping, or chatting. This is why digital marketing is on the rise; Read More
Even if you’re in a good position on the market today, this might not be the case tomorrow. Often market leaders fail to retain their position because they fall behind in the innovation race. Customers are encircled by various products. Although nowadays you can purchase anything from a home robot to a Netflix subscription, there’s Read More
By 2020, around 80% of businesses will integrate chatbots in their customer support strategy. In a world that is already adjusted on AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is fully justified! With a wide range of usage, chatbots catapult the way online products, services, and experiences Read More
Getting your marketing campaign to work and bring in revenue requires lots of work and optimization. Besides your product/service, you need to think about how you’re going to position your business in front of your target customers, and what tools and tactics you will use to achieve that success. There are lots of ways to Read More
You want to increase the ROI that you get from your content marketing efforts, right? But, it’s not as easy as it sounds. First, you need to get people to view your content. Second, you need to make the readers take action towards your offer. When people think of a call to action, most often Read More
One of the most essential issues in advertising is that many marketers find it hard to meet metrics-measured results. According to HubSpot, the most significant challenges for marketers are generating and converting leads, proving ROI, using the right technologies, targeting consumers, and managing their website. All of these goals are based on meeting specific metrics-measured Read More
Anyone that works in the B2B segment knows that the industry brings along its own set of constant challenges. While in the B2C industry, marketing to customers, the sales cycles are a lot shorter, whereas, in B2B, the sales cycle can be quite prolonged. Especially, if you target smaller groups with a higher-priced product. Before Read More
If your business is going through a ‘dry spell’ when it comes to generating traffic or sales through content marketing, you might want to consider changing up your strategy a bit. Most marketers and bloggers have little or no clue about increasing leads or traffic through content. In most cases, they use it as a Read More
When it comes to inbound marketing, there are average marketers and marketers that use HubSpot. It is one of the most powerful and easy-to-use marketing tools that you can use to grow your business and learn the best inbound marketing tactics in the process. If some of the most successful small businesses didn’t use Hubspot, Read More
If you’re not recognized as an authoritative source in your industry, chances are that you’re not getting any passive web traffic for your blog. Having a website and online presence is great, but that alone does not guarantee that readers, leads, and customers will step right in and sign up to learn more about your Read More
Infographics are among the most widely used forms of visual content marketing within the last five years, achieving the perfect balance of both images and text to achieve specific, desired results. The beauty of infographics is that they can be used for a lot of things: Explaining complex ideas Providing directions Promoting a product or Read More