Optimization is vital for reaching the maximum potential of your marketing funnels and campaigns. However, each tweak and A/B testing process on a given website won’t mean that you’ll have an immediate increase in your conversion rate. Entering Google Optimize, one of the most effective tools available for A/B testing and website personalization. Since its Read More
One of the biggest barriers for UX and ad monetization success is discovering and satisfying user requirements. When you develop your website, it’s mandatory to consider the needs of your target users. This practice would be perfect if everyone in the digital publishing space knew exactly what the users crave for in a web experience. Read More
Do you find ranking on Google difficult? Struggling to get noticed even after all of your hard work? Even if you’ve put in months of research, outreaching, content writing, it will be really difficult to stay relevant on search engines if your backlinks aren’t being indexed. Getting backlinks from influential websites in your industry is Read More
Growing a digital magazine involves lots of hard work in editorial processes, writing perfect articles, and building relationships with the readers. When you reach a certain point of success, you’ll want to scale more, rebuild your magazine and gain more followers, readers, interactions and conversations on your site. This is where analytics step in to Read More
Reaching your target users through search engines matters! Even more, the majority of users choose to buy from a business that is on Google’s first search engine result page. This is why it is no surprise that the best brands in the world invest heavily to improve their SEM strategies and achieve success with their Read More
For digital publishers throughout the industry, user revenue is one of the biggest priorities! With growing ad fatigue and ad blockers in usage, an increasing number of publishers make use of reader revenue approaches – involving memberships, subscriptions, paywalls, with a request from the readers to endorse their work. Premium publishers have skyrocketed with the Read More
In the digital age of globalization, your website is everything. Even if you own a brick and mortar store, your website is often the first thing potential customers experience about your brand – call it your digital front door. Your website’s design has a large bearing on how customers find your company, how much time Read More
Search engine optimization (SEO) is absolutely crucial for any new WordPress online store. The reason is simple: if your website ranks higher, more customers will be able to find and support your online store. So, to help drive traffic to your new store, you will have to know how to optimize your website. However, SEO Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another no longer have to physically Read More
It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Are you using a local SEO strategy to increase your traffic? If not, you might be missing out on some serious business, especially if you run a small to medium brick-and-mortar company. Local SEO copywriting is an important skill to nurture if you want to grow your business’s traffic, particularly in the city or town Read More
Content is and will remain king of the publishing industry! Furthermore, there are types of content that always manage to bring the big bucks, and there are also types of content that will bring nothing more than a view, a glimpse, a regular stat in your Google Analytics report. However, it’s still surprising to see Read More