So, you’ve brought targeted traffic to your website, and that’s perfect. But, do you know how to drive the users towards your CTA (Call-to-action)? It’s all about understanding your target users and their journey on your site! Every element on your website and every marketing effort should be directed towards attracting, engaging, and converting your Read More
As a business owner, you are probably occupied with managing your team, daily tasks, and making sure that your company’s goals are met. Each aspect of your business requires your attention, and this is why it’s extremely difficult to be effective everywhere, especially when it comes to supporting the web presence of your company. Entering Read More
Getting a new client in the B2B industry is much more complicated than in the B2C. According to Business 2 Community, B2B buying cycles are getting longer. C-level executives, VPs, and Directors across several B2B industries provided the following reasons why: 77% agreed that they conduct a more detailed ROI analysis before making a purchase Read More
PPC or Pay-per-click advertising is one of the most effective ways to drive high-intent traffic to increase the sales and revenue of your business. Unlike SEO (Search Engine Optimization), PPC allows you to market your product or services more precisely. The better you can target your potential customers, the better the odds of converting. The Read More
New year, new challenges! Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This Read More
Among the different social media platforms, LinkedIn is the most effective marketing tool for B2B businesses. According to LinkedIn Marketing Solutions Blog, it is the most-used social media platform by Fortune 500 companies. For some business owners, it may be a great opportunity to reach out to the big players in the industry. But others Read More
Copywriting is crucial to the success rate of your landing page. You might have the best product in the world, but if you can’t convince your target clients to take action and convert, they’ll bounce off your landing page. So, how can you write something that is of quality and can persuade people? How can Read More
As we’ve already mentioned in the first part of this article, a marketing strategy could be extremely useful to gain insight, facilitate a thorough approach for all team members, align their creative efforts, provide powerful monitoring capabilities, and guarantee tangible results and flexibility. It also provides a detailed overview of everything needed to be done Read More
People prefer companies that stand up for something. As a matter of fact, more than 90 percent of millennials would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if Read More
Although almost any company nowadays is actively engaged in various marketing initiatives, many marketers fail to drive up real tangible results. The most important thing to achieve something is to have a ready to go, thoroughly polished plan. Creating a reliable and effective marketing strategy is a laborious task involving multiple stages and researches. However, Read More
Before launching your new product, introducing a new brand, or just planning your next campaign you have to know exactly where, in the market, you stand. Your current market position helps you maintain a realistic view of your marketing strategy. It also gives you an idea of what you have to achieve. Competitor research is Read More
While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More