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Tutorial Category: Marketing

User Testing_ Why, When and How

User Testing: Why, When and How?

User testing is a technique of having end-users and prospective customers test your product, website features, or prototype. It’s the process where test subjects use the item to identify any positive or negative attributes so that the business can iron out the wrinkles in their product before it goes to market. With user testing mothods, Read More

How to Manage Business Innovation Through Design Thinking

Design thinking is a strategic approach to solving problems and creating world-changing innovations. It’s not just limited to designers or product/service development processes. Many great organizations like IBM, Apple, Google, and Airbnb have embraced it, thanks to which they’ve discovered better ways to narrow down their focus areas, rekindle creativity and communicate their goals with Read More

15 Essential Market Research Tips for Businesses

15 Essential Market Research Tips for Businesses

Market research is an ongoing process that delivers valuable information you can leverage in making data-driven decisions for your company. Some of the most lucrative solutions it provides include, but are not limited to, business growth, product development, consumer data acquisition, and competitive analysis. The marketplace is constantly changing and so are consumer habits and Read More

5 SaaS Affiliate Programs to Leverage in 2021

5 SaaS Affiliate Programs to Leverage in 2021

The SaaS business market is growing fast and there are constantly new companies stepping onto the scene with innovative solutions. This dynamic environment creates new lucrative opportunities for cross-industry collaborations such as the SaaS affiliate marketing programs. The subscription-based nature of SaaS companies makes affiliate partnerships a compelling marketing niche that can generate substantial profits Read More

9 Website Pages You Absolutely Need

9 Website Pages You Absolutely Need

Whether you’re a new innovative tech start-up, a small eCommerce business, or a service company, your website is where your digital headquarters, storefront, and business are located. Building a website can be a lengthy process with a lot to consider, and before you dive into its design, you need to know which pages you need Read More