In 2010, everything was much simpler. There were only a few smartphones available, and all you had to do to make a decision was open a couple of websites. Fast forward to 2020, and you have thousands of choices and sites about any given product. The digital space has evolved to the point where potential Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
Imagine you are driving a car because you need to go somewhere. What do you do? You follow the signs or you let your GPS guide you. How is that related to the call to action buttons? They are an essential part of your customers’ journey. Think of them as the milestones you’ve created to Read More
Hello WordPress nation, Bojidar here! For those of you that don’t know me, I am the Junior Tech Lead here at DevriX, arguably the best WordPress squad in the world. Together, we are building awesome things with WordPress, especially when it comes to the Digital Publishing industry, scaling websites for up to billion monthly visits. Read More
As we all know content is one of the best ways to attract your customers. No matter if we are speaking about B2B or B2C. In the business-to-business (B2B) context, a content marketing strategy is important to build trust and a relationship with your B2B audience. According to research, 47% of B2B buyers consumed 3-5 Read More
Without links, it’s impossible to rank your content! With a proper internal linking strategy, you can connect the related pages on your site, showcase your best content, and help Google discover your best posts and pages. Internal links provide Google with the structure of your website. They also determine the hierarchy of your site, allowing Read More
Are you struggling to generate quality top-of-the-funnel leads? It is not as easy as it looks, is it? No matter the industry you’re in, you must keep the lead pipeline full. If you don’t generate good leads, you won’t sell your product. It’s as simple as that. Moreover, competition is more ferocious than ever. Consumers Read More
Have you ever noticed a Google search result that looks more stylish than the rest? You know, the ones that include a star rating, and a little bit more info about a product or service. That extra information, media, and star ratings are called a rich snippet. The code that tells the search engine to Read More
You’re working hard for your SEO! Your articles are on point, the images and videos are optimized, and every additional element is aligned with your strategy. However, there’s one key aspect that gives you headaches – the meta descriptions. A good meta description will provide you with an advantage in SERPs, more click-throughs, and higher Read More
Marketing approaches are changing, and consumers are becoming more and more connected. Above all, consumers expect convenience and a seamless experience across each channel, and smart brands know how to build experiences that match the customer’s needs. This is where omnichannel marketing steps in. It’s an all-round customer experience executed through various communication channels and Read More
We shouldn’t diminish the importance of communication in our life. It is a part of our daily routine that follows us wherever we go. Communication helps us solve different issues, build new relationships, and move a business forward. The era of digitalization brought various innovations that made the process of communication much easier. We can Read More
You have your website and social media accounts ready. You’ve invested time and money into your content and in aligning your marketing strategy with your company goals. Now, you want to see some results! But, how can you effectively measure the ROI of your marketing campaigns? After all, you need to have proof of the Read More
