You invest in a strong web presence for your product or service. A website is an incredibly important part of this strategy. How important? In an age where customers predominantly use search engines to research before buying, an attractive, informative destination tells potential customers your product or service should be taken seriously. Once you’ve built Read More
The holiday season is upon us, and as an eCommerce store owner, you should get ready for it. It is the one time of the year when your store could make up to 40-50% of its yearly sales. You can feel the tension in the air and the stress on the streets, in the shops, Read More
Your existing customers are one of your most precious assets. However, reconnecting with them after they haven’t opened your website or bought one of your products for a while is not as easy as it sounds. If you want to re-engage your customers for better retention successfully, you must be willing to stand out from Read More
What are your social media sites doing for your business? Are they creating brand awareness or bringing in more sales? Any of the two is great, just don’t forget that you need to constantly improve your Social Media strategy. No matter what your purpose is, Social Media Marketing should never be missed by any marketer or Read More
Today, we’re flooded with data from virtually everywhere. Information overload is a reality, people receive up to five times more information than they did 30 years ago. Our brains are configured to handle a certain amount of information regardless of what we’re looking at. But, technology has helped us adapt and pick things up much Read More
Have you heard of SEO just yet? For sure you have explored its basics and studied how it works. But have you also considered the benefits of SEO to your business? It is time to find out. Benefits of SEO to Your Business 1. SEO Leads to Better User Experience There are many ways you Read More
Google’s sophisticated algorithms are constantly evolving. But, backlinks remain a key factor that determines how your site ranks for targeted keywords. The links are a signal to Google that your pages are valuable, and that you should rank well as a result. Building quality links is the foundation of successful SEO campaigns. As a process, Read More
In the past few decades, business marketing has undergone a series of transformations that have changed the game forever. Businesses that once got their message across by promoting their products or services through traditional media, today have gone fully digital. Advertising via television, radio, and newspaper no longer holds the same value. As new tools Read More
In the world of online sales, your customers can’t see or touch the products. Hence the good virtual product presentation is your only weapon. Product descriptions are essentials for your online shop. They give information to the customers about your products – their features, advantages or guidelines on how to use them. Apart from helping Read More
You’ve heard it by now – video is the present and the future of marketing. And the stats show it! 82% of Internet traffic will be video by 2021. Currently, YouTube as a video platform is the second most visited website worldwide. People spend about 1 billion hours watching videos there every day. However, people Read More
Marketing is one of the fastest-changing industries. With giants like Google and Facebook persistently altering their algorithms, we digital marketers are always on the lookout for the next big thing. Trends may come and go but what makes a good marketing strategy lasting and reliable is the executive team behind it and truth be told, Read More
“Game of Thrones” is over. But regardless of the fact that we like the end or not, we can look at the show using a different perspective. While we were following this fantasy series and being completely crazy about its storyline, there are also practical things we can learn from it. Moreover, you will be Read More
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