What is WordPress? WordPress is the most popular content management system (CMS) that powers 63% of all websites with a CMS, which equals 36% of all websites on the Internet. As the leading CMS, WordPress enables a whole ecosystem of business opportunities. You can create different types of websites like eCommerce shops, business websites, publishers Read More
Every website may experience problems – technical and functional vulnerabilities or issues, related to content updates and third parties. Also, every organization may be subject to a crisis of various origin and kind – starting from challenges to the business as a whole down to personal problems of top management. In both cases, the reasons Read More
Regardless of the niche that you’re running your business in, a solid web presence is a must. While selling and marketing can go a long way, a website is imperative for greater brand recognition, customer retention, increasing customers’ trust, and generating new leads by promoting your services. That is why a successful WordPress website strategy Read More
Online customer reviews are among the top factors that can influence a purchasing decision. Your customers and their opinions on how you serve them can make or break your business. In times, governed by information and data, online product and service reviews are more accessible and trusted than ever. As a matter of fact, the Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads that those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
Starting an eCommerce business at this point in time sounds like a dream. You will source the products from another country, place them on your website, set an urgency discount timer, and voila, you’re a millionaire overnight, right? Wrong! Here are some sobering statistics: 90% of eCommerce companies fail within 120 days of starting up. Read More
What worked last year might not work now. You need to keep up with the pace to stand out and get better results. 2020 is set to be a big year for consumer trends and content marketing strategies to answer them. It will be a year of adaptation and agility for your own marketing team. Read More
The ecommerce industry continues to grow since it started in the 1960s. Because of its convenience, more and more people prefer to shop online. But as the sales growth rate rises, the competition gets tougher too. In order to increase your revenue, you should find ways to get more customers and make sure to retain Read More
For almost a century and a half, engineers have called small flaws in machines “bugs”. Nowadays, “bugs” is used for both hardware and software issues in computers and gadgets. Computer bugs have been around for quite a lot of time and with them also came the bug reports. The first ever computer bug report was Read More
Even the longest trip starts with a single step. And before you step out, you need to create the roadmap, buy some tickets and pack up the most essential luggage. You know that there will be surprises on the road, new and unexpected turns, more tickets and more stuff to buy. But you have set Read More
