Although almost any company nowadays is actively engaged in various marketing initiatives, many marketers fail to drive up real tangible results. The most important thing to achieve something is to have a ready to go, thoroughly polished plan. Creating a reliable and effective marketing strategy is a laborious task involving multiple stages and researches. However, Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
Before launching your new product, introducing a new brand, or just planning your next campaign you have to know exactly where, in the market, you stand. Your current market position helps you maintain a realistic view of your marketing strategy. It also gives you an idea of what you have to achieve. Competitor research is Read More
While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More
When your business can turn insight into action, you have a recipe for success –especially when you can apply this insight to your product. And, since 65% of customers are looking for greater experiences when they purchase products, you need to be on the lookout to continuously improve what you are offering to your customers. Read More
Today a significant part of the business world is digitalized. Brands invest in designing, developing, and testing websites, applications, and business solutions, but often underestimate the importance of how information is displayed. Although customers decide to try something based on its functionality, they continue to use it according to how smooth the user journey is. Read More
The main goal of your business website should be to educate people and to provide maximum exposure for what you have to offer as a company, increasing your conversion rate in the process. For the purpose, the modern enterprises use a robust open-source CMS such as WordPress. And WordPress websites get traffic, a lot of Read More
From email marketing to social media, adverting, and search results, there are various channels that you can use to place the content in front of your target clients. So, how do you keep track of prospects’ interaction with your content? Of course, the first thing that springs to mind is Google Analytics (GA) with its Read More
The market is getting more crowded each year. If you want to stand out amidst this modern yet increasingly competitive landscape, you should begin planning and incorporating game-changing sales and marketing techniques for your business. Implementing out-of-the-box ideas will put your business ahead of the curve. The groundwork for targeting your audience remains the same: Read More
The navigation bar is a mainstay throughout your site. It allows visitors to move from one page to another with ease. Site visitors look for the nav bar, and it has a lot of power over how well your website performs. If a site visitor lands on your page and has no idea where to Read More
Creating a great website became much more than perfectly-designed looks. Other elements such as text, videos, and images became the principal factor that influences the entire feel that users have when they visit your site. Content became UX, and it’s what unites and holds your design together. Having low-quality content and terrible design will not Read More
You have an eCommerce business. So does everyone else, considering the rapid growth rate and popularity of online shopping places. In 2018, the global retail e-commerce sales surpassed a staggering 2.8 billion dollars, with a projected growth of almost 5 billion by 2021! It is safe to say that in this era, more than ever, Read More