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11 Key SaaS Growth Metrics to Track in 2021

The world of software-as-a-service (SaaS) companies is growing at a fascinating rate. The number of initial public offerings (IPOs) by SaaS companies has nearly tripled over the past decade. Moreover, the market is forecastеd to grow to $120 billion in 2021, and expected to reach a compound annual growth of 21 percent. What makes SaaS Read More

Developing for the Environment with HackTUES GG

Developing for the Environment with HackTUES GG

For another year we were honored to take part in a one of its kind hackathon in Bulgaria, HackTUES. An event that supports aspiring and talented techs in their quest to challenge themselves for a better future. The hackathon is organized for students by students at the Technological School Electronic Systems (ELSYS) and for the Read More

How to Boost Your Work Culture in 2021

In a climate of continuous innovation, unpredictable changes and fast-paced social dynamics, molding a high-performing work culture is a step both small and large businesses can’t skip. In particular, a positive work environment, as stated by Harvard Business Review, can lead to huge benefits for employees, employers and the bottom line. A workplace culture is Read More

14 Tips to Avoid Shopping Cart Abandonment

14 Tips to Avoid Shopping Cart Abandonment

Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More

Why B2B Businesses Should Leverage Virtual Events

The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More

How to Implement Google Site-Wide Tagging on Your Website

How to Implement Google Site-Wide Tagging on Your Website

Tracking conversion has always been an essential part of marketing. And modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party Read More