Why do you need to write a press release? Well, simply put, because the media has great power and influence over society. It is not without a reason that the media is known as “the Fourth Power”, or “the Fourth Estate”. Therefore, it is important to have good relationships and connections with the press. You Read More
Have you ever heard about the term “above the fold”? It has a lot to do with first impressions. When you are interacting with another human, you subconsciously decide whether you like them or not within the first 7 seconds. The same thing happens when you visit a website – either it grabs your attention Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
Building a thriving eCommerce business is a hard goal, but here’s one thing you can count on – happy clients are your key to success. Boosting revenue and standing out from the competition requires a strategic focus and here is where Average Order Value (AOV) comes into play. It serves as an important metric that Read More
They say there is no such thing as bad publicity. While that is a question up for discussion, one thing is certain: free publicity is always good. After all, you gain many benefits from it, while investing little-to-no money towards it. This is especially advantageous for small businesses that are often looking for ways to Read More
YouTube is the second most popular social network, in terms of monthly active users, amassing 2.514 million users as of January 2023, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels attract Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) might sound a bit complicated, but don’t worry, it’s actually understandable if you start with the basics and build from there. GA4 brings significant changes, and while some familiar features may seem missing, it introduces a new data model, cross-device tracking, refined session definitions, new Read More
Every business, no matter how big or small, is constantly looking for ways to increase their sales volumes. While there are many strategies out there to sell more, you also need to consider a lot of factors, including what customers want, what’s relevant in your niche, and so on. Ultimately, one of the most popular Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives- online shopping included. In fact,eCommerce robots are so powerful that they forecast Read More
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