Setting up an online store with WooCommerce is not hard. It’s user-friendly, it’s scalable, and with just a few clicks you can turn your website into a powerful eCommerce shop. In fact, WooCommerce is the e-store tool powering over 28.24% of all online stores and is also well integrated the most popular CMS out there, Read More
Artificial Intelligence (AI) still sounds a bit sci-fi and futuristic to most people. And yet, it’s part of our everyday life and as ordinary as asking Alexa to volume-down the music. AI has been evolving rapidly in the past decade and as a result, it is finally getting advanced enough to have a tangible impact Read More
The rise of eCommerce has undoubtedly revolutionized the shopping experience. It’s now easier than ever for people to browse the products they like and buy them without sacrificing the comfort of their couch. You can buy practically anything online and do it at any time of the day or night. This accessibility and constant availability Read More
As a content marketer, you probably have so much to do and often not enough time to get it done. There is a lot of pressure for delivering high-quality content on a regular basis that audiences really want to see, and with so much at stake, the last thing you want to do is to Read More
The world of software-as-a-service (SaaS) companies is growing at a fascinating rate. The number of initial public offerings (IPOs) by SaaS companies has nearly tripled over the past decade. Moreover, the market is forecastеd to grow to $120 billion in 2021, and expected to reach a compound annual growth of 21 percent. What makes SaaS Read More
For another year we were honored to take part in a one of its kind hackathon in Bulgaria, HackTUES. An event that supports aspiring and talented techs in their quest to challenge themselves for a better future. The hackathon is organized for students by students at the Technological School Electronic Systems (ELSYS) and for the Read More
Most entrepreneurs focus on data when planning their marketing strategy. While this is vital to helping a brand succeed, there are other elements that you should take into account. One of the things that you must remember to include in your strategy is customer empathy. A campaign that is built on a combination of both Read More
In a climate of continuous innovation, unpredictable changes and fast-paced social dynamics, molding a high-performing work culture is a step both small and large businesses can’t skip. In particular, a positive work environment, as stated by Harvard Business Review, can lead to huge benefits for employees, employers and the bottom line. A workplace culture is Read More
Creating a website with WordPress seems easy nowadays, doesn’t it? You just install a theme and you’re good to go, right? Well, even though WordPress was initially imagined as a blogging platform, nowadays, it has become the most popular CMS and the biggest publishing stage with more than 40% of the internet running on the Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More
Tracking conversion has always been an essential part of marketing. And modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party Read More
