01
A platform rebuilt without going offline
DevriX removed the page-builder dependency and rebuilt the site on custom architecture in phases, while the live site kept generating leads throughout.
Zero downtime migration
DevriX Case Study
182% YoY Growth
Re-Engineering a Production Legal Revenue Platform
Mid-market retainer delivering results across platform architecture, performance, accessibility compliance, and structured data cleanup. Delivered live, without taking a live and growing acquisition channel offline.
The constraint
A page builder architecture limiting performance and flexibility, with a case value calculator that collected answers and ended in a contact form without ever returning an estimate.
The rebuild
Custom-built architecture, a custom interactive calculator that began generating conversions within hours of launch, and bulk import and reformatting tooling.
182%Increase in website-driven signed cases, year over year
108.44%Growth in organic and direct sessions
2xGrowth in engagement scope with DevriX
About the Engagement
Working in close collaboration with Angel Reyes & Associates, DevriX removed the page builder dependency, rebuilt the platform live on custom templates, and layered on a proprietary case value calculator and content import system.
The client
Angel Reyes
& Associates
Angel Reyes & Associates, a personal injury firm founded in Dallas in 1993 with offices across Texas. The firm was ranked No. 752 on the 2026 Inc. 5000 list of America's fastest-growing privately held companies, while its attorneys are Martindale-Hubbell AV-rated and have been repeatedly recognized by Super Lawyers and the 2026 Best Lawyers in America and Best Law Firms rankings.
Overview
Executive summary
Angel Reyes & Associates had grown steadily over the years, and the platform behind its website eventually became a limiting factor in that growth. Built on a page builder architecture, the site had become slower to update, harder to optimize, and increasingly difficult to scale as the firm's ambitions expanded. As the firm's digital roadmap grew, the existing architecture made it harder to introduce new capabilities and move quickly on opportunities.
Built on a page builder architecture, the site had become slower to update, harder to optimize, and increasingly difficult to scale as the firm's ambitions grew. Previous vendors had addressed individual symptoms, a plugin adjustment here, a design change there, without resolving the structural constraint underneath.
DevriX was engaged to rebuild that foundation. Rather than a conventional redesign, the engagement removed the page builder dependency entirely and replaced it with a custom built architecture, executed while the site remained live and continued generating leads for the company.
On top of that foundation, DevriX built two purpose-designed tools: an interactive case value calculator that helps prospective clients understand what their case may be worth, and a content system that allows the firm's team to publish and scale content independently.
The results speak in business terms rather than technical ones. Over the twelve months following the rebuild, website driven signed cases increased 182% year over year, with growth continuing to accelerate into the most recent quarter. Organic and direct site sessions nearly doubled over the same period. The relationship between DevriX and Angel Reyes & Associates has grown accordingly. What began as a defined engagement has expanded to twice its original scope, a partnership that continues to grow well beyond where it started.
What DevriX delivered
01
Custom Architecture
Replaced the page builder entirely with a custom-built platform
02
Case Value Calculator
An interactive tool that returns a real case value estimate
03
Content System
A custom system built for scale
Key takeaways
Four things this engagement proved
02
A calculator that finally converts
A fully custom interactive tool guides prospective clients through a series of questions before providing an estimated case value. It began generating conversions within hours of launch.
Custom interactive tool
03
Publishing without developer bottlenecks
A custom content import system lets the firm's own team publish and reformat content in bulk, independent of engineering support.
Bulk editorial tooling
04
A project that became a partnership
What began as a defined engagement has expanded to twice its original scope, evolving into an ongoing strategic relationship.
Two times original scope
Client challenge
The platform had stopped being an asset
Angel Reyes & Associates operates in one of the most competitive areas of legal marketing, where a firm's ability to convert website visitors into signed cases has a direct impact on business growth. The company's website was already attracting traffic and had undergone previous rounds of development, but it was no longer delivering the level of performance needed to support the firm's long-term growth objectives.
The challenge was rooted in the platform itself. Built on a page builder, the website had become increasingly difficult to optimize as it expanded. As more pages and functionality were added, performance slowed, maintenance became more complex, and implementing consistent improvements across the site required increasing effort. This limited the firm's ability to improve user experience, strengthen search visibility, and support future growth through incremental optimization alone.
What was holding growth back
01
Rigid Architecture
A page builder foundation that grew harder to optimize as the site expanded
02
Underperforming Calculator
A key conversion tool not generating the engagement or leads it should
03
Diminishing Returns
Incremental fixes without addressing the platform underneath
One example was the firm's case value calculator, a tool designed to help prospective clients understand what their case may be worth before they ever speak to a lawyer. The tool had the right purpose but never delivered on it. The previous version collected answers and ended in a contact form without ever returning an estimate, leaving prospective clients without the information they came to the site to find. DevriX rebuilt the calculator as a functioning conversion experience, giving visitors a useful answer while creating a more meaningful path into the firm's intake process.
Previous improvements had addressed individual issues as they arose, but the underlying platform remained unchanged. Rather than continuing with incremental fixes, the next stage required a more fundamental transformation. The objective was to create a faster, more scalable digital foundation that could support stronger performance, a better user experience, improved conversion, and sustainable long-term growth.
Not the challenge
Improving individual pages
Without that foundation, future investments in content, marketing, and optimization would continue to deliver diminishing returns.
The actual challenge
Building a platform capable of supporting the firm's next stage of growth
Strategic approach
Digital Transformation Approach
The website is one of several acquisition channels and an increasingly important one, so downtime meant lost enquiries, including during the rebuild itself. DevriX planned the engagement around that constraint, introducing changes incrementally rather than in a single release, so the site stayed live and available to visitors throughout. The result was a transformation delivered in three coordinated phases, each building on the one before it.
01
Phase 1
Foundation
Rebuilding the technical architecture
The first phase focused on the platform itself. DevriX removed the site's dependency on a page builder and replaced it with a custom-built template architecture designed for long-term performance, flexibility, and scalability. This was all interconnected with marketing automation integrations, the existing call tracking scripts, and different 3rd party scripts integral to business continuity.
The work was completed incrementally over several months while the website remained fully operational. For a firm with a growing share of new client enquiries coming through the website, taking the site offline was never a viable option. Careful planning and phased implementation allowed the firm's marketing and intake operations to continue without interruption throughout the migration.
02
Phase 2
Conversion
Engineering experiences that turn traffic into opportunities
The second phase focused on improving conversion and marked a significant milestone in the engagement. DevriX replaced the firm's existing case value calculator with a fully custom interactive tool that guides prospective clients through a series of questions before providing an estimated case value.
Beyond improving the user experience, the calculator was built with custom event tracking that extends beyond standard analytics. It captures how visitors interact with each step, where they pause, and where they leave the process, providing valuable insight for ongoing optimization and refinement. The new calculator began generating conversions within hours of launch and has since become an important part of the firm's intake experience.
Aside from the engineering effort to build the calculator, the revenue, DevOps, and data engineers collaborated closely to maintain accessibility and editorial consistency, while meeting performance benchmarks across Google's Core Web Vitals. This work complemented the visual consistency and UX considerations built into the calculator experience.
03
Phase 3
Scale
Creating systems that support ongoing growth
The third phase focused on supporting future growth. DevriX developed a custom content import system that allows the firm's in-house team to publish and reformat content in bulk rather than one page at a time.
Combined with improvements to the content management experience, this reduced operational bottlenecks and gave the team greater independence to manage content efficiently without relying on developer support for routine publishing tasks.
“Thanks for pushing v2.2 and outlining what changed. Everyone on the team is super impressed and we love it. We are comfortable prioritizing initial launch by end of week next week, then continuing with UX enhancements after launch.”
Throughout the engagement, decisions were made collaboratively rather than in isolation. DevriX contributed technical expertise and performance insights, while the client provided the business context needed to guide priorities and decision-making. That collaborative approach helped the engagement evolve from an initial website transformation into an ongoing strategic partnership focused on continuous improvement.
Before / After
What structurally changed
| Dimension | Before | After |
|---|---|---|
| Platform architecture | Page builder architecture limiting performance and flexibility | Custom-built architecture designed for performance and scalability |
| Case value calculator | A contact form presented as a calculator; visitors entered their information but received no estimate. | A working interactive tool that returns a real case value estimate and now drives significant lead volume |
| Content publishing | Manual, one article at a time | Bulk import and reformatting tooling |
| Engagement scope | Initial project engagement | Expanded long-term strategic partnership |
Rebuilding the platform established a stronger technical foundation, improving the conversion experience generated better business outcomes, and operational improvements ensured the client's team could continue scaling without adding unnecessary complexity. Together, these phases transformed the website from a collection of individual improvements into a platform built for long-term growth.
Transformation journey
How the engagement progressed
The transformation was delivered in carefully planned stages, allowing the firm to continue serving clients while each improvement was introduced. Rather than treating the engagement as a single project, DevriX prioritized steady progress, ensuring that every milestone built on the last without disrupting day-to-day operations.
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Stage 01
Foundation
Engagement begins with a focus on rebuilding the underperforming case value calculator and identifying the platform limitations affecting long-term growth.
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Stage 02
Platform Transformation
The custom case value calculator is launched, followed by the migration from the page builder to a custom-built template architecture.
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Stage 03
Operational Scale
A custom content import system and editorial improvements enable the client's team to publish content more efficiently and support continued growth.
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Stage 04
Long-Term Partnership
The engagement expands into an ongoing strategic partnership with a broader roadmap for continuous improvement.
Business impact
Results measured in business terms
182%
Year-over-year increase in website-driven signed cases
The metric most closely tied to the firm's business outcomes, measured over the twelve months following the platform rebuild.
The first quarter of 2026 alone was up 52% quarter over quarter, an early indication that the platform was continuing to contribute meaningful pipeline growth beyond the initial launch period.
108.44%
Growth in organic and direct sessions, YoY
Organic and direct sessions, the traffic least dependent on paid acquisition and most reflective of a site's underlying visibility and performance, grew over the same period from 91,975 sessions to 191,710.
The platform's technical improvements, stronger information architecture, and a user experience designed around converting high-intent visitors gave the firm's broader growth efforts a stronger foundation to build on, working alongside its content and local visibility efforts throughout the same period.
The engagement's scope has grown in proportion to its results. What began as a defined engagement with DevriX has expanded to twice its original scope, reflecting a partnership that has moved well past its original brief into an ongoing program of performance, content, and conversion work.
The results demonstrate the broader impact of treating the website as a revenue platform rather than a standalone marketing asset: improving the technical foundation, user journey, and conversion infrastructure created measurable business value.
Technical foundation
The how behind the results
The business results above were supported by a series of technical improvements designed to create a faster, more flexible, and more scalable platform for the firm.
Technical foundation sequence
Phase 01 of 04
In focus 01 / 04
Architecture
The previous site relied heavily on page-builder architecture that made ongoing growth increasingly difficult; as pages and features were added, performance and flexibility became harder to maintain.
DevriX replaced this with custom-built templates and a more scalable site architecture, letting the firm introduce new content types, landing pages, and functionality without adding complexity or compromising performance. For the business, this means the site can support new campaigns and content initiatives without requiring another full rebuild.
In focus 02 / 04
Performance & Scalability
The migration was completed in phases to protect day-to-day operations and ensure a smooth transition, with performance improvements introduced progressively as new parts of the platform went live.
The result is a platform built to support future growth. It handles increasing content, traffic, and functionality, with faster load times that reduce the risk of losing high-intent visitors before they reach key conversion points like the case calculator or contact forms.
In focus 03 / 04
Search Visibility & Discoverability
The improved technical foundation contributed to stronger visibility across organic and direct channels: cleaner code, improved site structure, and faster performance created better conditions for search engines to understand and index the firm's content.
DevriX also implemented and cleaned up the site's structured data, giving search engines and AI systems clearer, more consistent signals about the firm's content, services, and locations. That work strengthens the technical signals the firm's broader AI visibility program builds on.
In focus 04 / 04
Content Infrastructure
The custom content import system and improved publishing workflow give the firm's team greater control over content updates and reduce reliance on developers for routine changes.
The firm can publish, optimize, and expand content more efficiently while maintaining the performance and structure of the underlying platform.
Case value calculator
A conversion point that finally works
The new calculator began generating conversions within hours of launch.
DevriX replaced the firm's existing case value calculator with a fully custom interactive tool that guides prospective clients through a series of questions before providing an estimated case value. It was built with custom event tracking that extends beyond standard analytics, capturing how visitors interact with each step, where they pause, and where they leave the process, providing valuable insight for ongoing optimization and refinement.
angelreyeslaw.com
Schematic · interaction flow
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01
Question 01
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02
Question 02
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03
Question 03
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04
Question 04
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05
Estimated case value
Partnership model
From project to evolving business asset
What began as a website transformation project has developed into an ongoing partnership focused on continuously improving the firm's digital platform. DevriX and Angel Reyes & Associates continue to work together on performance monitoring, platform improvements, new content capabilities, and conversion optimization initiatives. The engagement has expanded beyond the initial rebuild into an ongoing process of refining and scaling the systems that support the firm's growth.
The partnership extends beyond the website itself, bringing technical decisions and platform improvements into closer alignment with the firm's broader growth objectives. Technical decisions are coordinated around on-site conversion metrics, ensuring the platform supports the firm's broader marketing operations rather than operating as a standalone project.
This approach reflects a shift from treating the website as a one-time project to managing it as an evolving business asset. As the firm's needs change, the platform continues to be optimized, expanded, and improved over time.
“This is fantastic news. Thank you and the entire team for all the hard work over the last several months to get us here. This was a massive initiative, and one we've been looking forward to for well over a year now, so it's great to see it fully deployed and running in production.”
Capabilities applied
The expertise behind this transformation
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01
Platform Architecture
Removing the page builder dependency and replacing it with custom-built templates and a more scalable site architecture, delivered while the site remained live.
-
02
Conversion Optimization
Replacing the case value calculator with a fully custom interactive tool that began generating conversions within hours of launch.
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03
Structured Data
Implementing and cleaning up the site's structured data, giving search engines and AI systems clearer, more consistent signals.
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04
Technical Performance
Meeting performance benchmarks across Google's Core Web Vitals, with improvements introduced progressively as new parts of the platform went live.
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05
Accessibility
Maintaining accessibility and editorial consistency while the new conversion experiences were built.
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06
Editorial Workflow
A custom content import system that lets the in-house team publish and reformat content in bulk rather than one page at a time.
Milestone outcome
A platform that supports what comes next
Angel Reyes & Associates now has a digital platform that could support continued growth without disrupting the operations and marketing efforts already driving the firm's success.
The results so far demonstrate the impact of that approach: a 182% increase in website-driven signed cases, a 108.44% increase in organic and direct sessions, and an ongoing partnership that has expanded to twice its original scope. The DevriX partnership has provided the engineering capacity to support the firm's broader growth efforts, alongside the work the firm had already invested in over the years.
The website infrastructure continues to evolve as the firm's needs change, supporting new content initiatives, conversion improvements, and future growth opportunities. And we're working with the in-house team continuously on shared goals for the partnership and a jointly set roadmap, week after week.
For organizations facing similar challenges, the lesson is clear: when a digital platform becomes a constraint on growth, the solution is not always more campaigns or more features. Often, the most valuable investment is rebuilding the foundation that allows everything else to perform better.
Get started
Now let's talk about
your platform.
If your website has become a constraint instead of a growth engine, DevriX can help you rebuild the foundation.